Event Hours: Registration Hours December 13: 8am - 5pm December 14: 8am - 6:30pm December 15: 8am - 5:30pm December 16: 8am - 3pm Conference Hours December 13: 9am - 5:15pm December 14: 9am - 5:30pm December 15: 9am - 6:30pm December 16: 9am - 3:45pm Expo Hall Hours December 14: 10am - 6:30pm (reception 5:30-6:30) December 15: 10am - 4pm Premier Plus Sponsors: Premier Sponsors: Analyst Sponsor: Official News Distribution Service: Hosted By:

Special Events December 13 Attend the SEMPO member-only meeting at SES to hear the results of the SEMPO survey and updates on the Board elections. With compelling speakers and lots of time for Q&A;, it should be an excellent meeting. Where: Room 353A When: Monday, December 13, 2004 Time: 5:45pm – 7:00pm Can't make the meeting? Check out www.sempo.org for the latest news, research and member benefits. Not a member? Come find out more at the SEMPO Booth (#422). Join us and help shape the industry.

December 14 Networking Cocktail Reception 5:30 pm - 6:30 pm SES Expo Hall Sponsored by Proceed Interactive

December 15 Breakfast Session 8:00 am to 9:00 am This is a special breakfast session to learn about Google Advertising Professionals - the first Google program of its kind. You'll learn firsthand about this free training and marketing resource designed for professionals who currently manage or want to manage AdWords accounts for clients. Plus, we'll also address your most pressing AdWords questions and do our best to help you enhance your campaign management skills and deliver better results for your clients. Bottom line: If your business manages AdWords accounts for clients, this program is for you. Where: Room 353A McCormick Place, Lakeside Center 2301 S. Lake Shore Drive Chicago, Illinois 60616 RSVP: www.google.com/seschicago_rsvp For more information about Google Advertising Professionals, go to: adwords.google.com/select/ProfessionalWelcome

December 15 Product Spotlight 1:15 pm - 1:45 pm Expo Hall Presenter: Al Marshall, Product Manager In March, Verizon SuperPages.com, launched the first Local Pay-Per-Click program. This program enables PPC advertisers to target the high quality users of online yellow pages in a flexible format suitable for businesses ranging from the national bookseller to the local plumber. Please join us to learn how we can help you deliver superior performance.

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