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Nick Usborne Consultant, www.nickusborne.com Moderator, I-Copywriting

Nick Usborne is an author, columnist, consultant and speaker. He has written extensively for Clickz.com, MarketingProfs.com and Business 2.0. His consulting business specializes in helping companies craft the exact right messages at key customer interaction points on Web sites, in emails and in newsletters. His book,: "Net Words: Creating High-Impact Online Copy," will be published by McGraw-Hill in December, 2001. He can be reached through www.nickusborne.com.