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CONFERENCE AT A GLANCE
Wednesday, November 14, 2001
8:00–9:00	Registration and Continental Breakfast
9:00–9:15	Opening Remarks
	FUNDAMENTALS TRACK	ADVANCED TRACK
	Great Hall
9:15–10:45	Back to Basics 4 STAR RATED!	Search Term Research IMPROVED! REPEATS DAY 2!	Measuring & Tracking Success NEW! REPEATS DAY 2!
10:45–11:15	Morning Coffee Break
11:15–12:00	Designing Search Engine Friendly Sites	Cloaking & Doorways IMPROVED!REPEATS DAY 2!	Site Clinic 4 STAR RATED! REPEATS DAY 2!
12:00–1:30	Networking Lunch
	GENERAL SESSIONS
1:30–3:00	Meet the Search Engines 4 STAR RATED!	Buying Your Way In 4 STAR RATED! REPEATS DAY 2!	After They Arrive NEW!
3:00–3:30	Afternoon Refreshment Break
3:30–4:30	Dealing With Directories 4 STAR RATED!	Writing for Search Engines 4 STAR RATED! REPEATS DAY 2!	Case Studies NEW!
4:30–4:45	Session Interval
4:45–5:30	Link Building 4 STAR RATED!	General SE Q&A	SEO "Birds Of A Feather" NEW!
5:30–7:00	Networking Cocktail Reception

Thursday, November 15, 2001
8:00–9:00	Registration and Continental Breakfast
	Great Hall
9:00–10:30	Search Engine & Legal Issues IMPROVED! 4 STAR RATED!	Buying Your Way In 4 STAR RATED! SECOND CHANCE!	Successful Site Architecture NEW!
10:30–11:00	Morning Coffee Break
11:00–12:00	The Spam Police NEW!	Search Term Research IMPROVED! SECOND CHANCE!	Site Clinic 4 STAR RATED! SECOND CHANCE!
12:00–1:30	Networking Lunch
1:30–3:00	Coping with Dynamic Content NEW!	Measuring & Tracking Success NEW! SECOND CHANCE!	Selecting An SEO Provider IMPROVED!
3:00–3:15	Afternoon Refreshment Break
3:15–4:30	Looking At Links 4 STAR RATED!	Writing for Search Engines 4 STAR RATED! SECOND CHANCE!	Cloaking & Doorways IMPROVED!