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December 12, 2001
Radisson SAS Scandinavia Hotel
Copenhagen, Denmark
Conference Chairs:
Detlev Johnson & Mikkel deMib Svendsen




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Chrys Philalithes
Marketing Director, Espotting Media

Chrys is one of the founding members of the Espotting team. At Espotting, Chrys is responsible for managing all aspects of the marketing mix, including advertising (on and off-line), public relations, market research, direct and viral marketing and events. She joined Espotting from WCRS, one of the UKÕs Top 20 Advertising Agencies, where she was New Business Manager. While she was at WCRS, the agency grew by 40% due to new business wins such as Sega, Camelot, Buzz, Sharepeople.com and BUPA; and the agency was short-listed two years in a row for Campaign MagazineÕs ÔAgency of the YearÕ. Chrys holds an MBA from Imperial College where she specialised in Marketing and New Ventures.

Chrys most recently spoke at the IMC Conference in Berlin.



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