Conference Chairs:
Detlev Johnson & Mikkel deMib Svendsen

Agenda*
Main Track Workshop Track
Main Track
Moderated by: Detlev Johnson, VP of Technology, Position Technologies Moderator, I-Search mailing list Mikkel Demib Svendsen, VP Product Development, Ankiro.com
8:00am - 8:45am	Registration and Continental Breakfast
9:00am - 10:00am	Back To Basics An introduction to search engines, including how to get listed, using meta tags, and the issues involved in ranking well. Covers both crawler-based and human-powered search engines Danny Sullivan, Editor, SearchEngineWatch.com
10:00am - 10:30am	Morning Coffee Break
10:30am - 11:15am	Designing Search Engine Friendly Sites How to build a web site from the ground up that pleases both search engines and your visitors. Discover how "search engine friendly" design can tap into traffic naturally. Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com
11:15am - 12:15pm	Keyword Planning An important aspect of building your site to attract and keep the best visitors is planning keywords carefully. Learn how to use the latest reports and site statistics to keep up with your target audience and their search engine query habits. James Burrows, Editorial Director, Espotting Media Johannes Larcher, Overture David Turner, Director of Foundation Services, Outrider UK
12:15pm - 1:30pm	Networking Lunch
1:30pm - 2:15pm	Dealing with Directories Representatives from various human-powered search engines will discuss submission issues and take questions from attendees. Soren Antverskorskov Cheickne Keita, Surfing Manager, Yahoo!
2:15pm - 3:00pm	The Future Of Search - Part I What's likely to come next in the constantly evolving world of web search? Craig Silverstein, Directory of Technology, Google
3:00pm - 3:30pm	Afternoon Refreshment Break
3:30pm - 4:30pm	The Future Of Search - Part 2 What's likely to come next in the constantly evolving world of web search? John M. Lervik, CEO, FAST Tim Mayer, Web Search Product Manager, Search Solutions Division, Inktomi Bo Vincent, CEO, Ankiro.com
4:30pm - 5:30pm	Search Engine Panel Discussion Representatives from various search engines will take questions from attendees. Soren Antverskorskov Thomas DominikowskiLycos Europe John M. Lervik, CEO, FAST
5:30pm - 7:00pm	Networking Cocktail Reception

Workshop Track
Moderated by: David Turner, Director of Foundation Services, Outrider Jeremy Sanchez, Position Technologies
10:30am - 11:15am	Legal Issues Not long after search engines emerged, so did legal disputes involving them. In the US, cases have been fought about trademarked terms in meta tags and copyright infringement of "pagejackers". Learn about these and regional issues specific, privacy and other topics regarding search engines and marketing in Europe. Martin von Haller Grønbæk, Attorney and Partner, Vonhaller Law Firm
11:15am - 12:15pm	Natural SEO Learn how to tap in and improve natural traffic using the content that you already have. When upgrading your site, learn how to improve your natural traffic using planned copyrighting for search engines and their users. Ask questions about where to find Natural SEO. Heather Lloyd-Martin, Co-Moderator, Rank Write Roundtable, and President, SuccessWorks Jim Stob, President, Position Pro Danny Sullivan, Editor, SearchEngineWatch.com Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com
12:15pm - 1:30pm	Networking Lunch
1:30pm - 2:15pm	Advanced SEO Technologies Some SEO techniques use sophisticated methods to provide concentrated content to spiders for indexing. Learn what these techniques are and how to avoid spamming. Ask questions and ethics from those who market using these techniques day-in, day-out. Rasmus Sørensen, Notabene.net Mike Sack Ralph Tegtmeier, Co-founder and Principal, Fantomaster
2:15pm - 3:00pm	Traffic Analysis Traffic analysis is important not just for search engine marketing but also for usability and much more. Stay on top of your search audience; look for search gaps and how to track the results of your campaign. Ask questions about new software or hardware applications. Hannu Vangsgaard, Notabene.net Anders Lau Nielsen Ted Wilmarsgård, Marketing Strategist, Relevant Traffic Casper Wilstrup, Unispeed
3:00pm - 3:30pm	Afternoon Refreshment Break
3:30pm - 4:30pm	Buying Your Way In Learn how you can buy your way into the search engines through paid placement, paid inclusion and paid submission programs. Not all guarantee top rankings, but even those programs that don't guarantee top rankings will drive traffic to your site and provide invaluable tracking services. Stephen Baker, Director Internet Business Unit, FAST Johannes Larcher, Overture Chrys Philalithes, Marketing Director, Espotting Media Jeremy Sanchez, Position Technologies David Turner, Outrider UK

* This agenda subject to change