Moderated by Search Engine Expert: Danny Sullivan

Agenda* - Main Track (other tracks below)
7:00am - 8:00am	Registration and Continental Breakfast
8:00am - 9:45am	Back To Basics - An introduction to search engines, including how to get listed, using meta tags, and the issues involved in ranking well. Covers both crawler-based and human-powered search engines Danny Sullivan, Editor, SearchEngineWatch.com
9:45am - 10:15am	Morning Coffee Break
10:15am - 11:00am	Designing Search Engine Friendly Sites - How to build a web site from the ground up that pleases both search engines and your visitors. Discover how "search engine friendly" design can tap into traffic naturally. Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com
11:00am - 12:00pm	Buying Ads and Placement - Learn how you can buy your way into the search engines, either through banner ads, paid links, partnerships or by working with search engine optimization companies. Cliff Hawk, Product Manager, Avenue A, Inc. Dana Todd, VP of Marketing, SiteLab International Inc. Catherine Seda, Dir. of Online Promotions, SiteLab International Inc.
12:00pm - 1:30pm	Networking Lunch
1:30pm - 2:30pm	Link Building - Discover how search engines are relying more on link analysis to rank web pages and how to increase traffic to your site by building links. Followed by results of the latest I-Search survey. Danny Sullivan, Editor, SearchEngineWatch.com Marshall Simmonds, Director of Search, About.com - The Human Internet Detlev Johnson, Moderator of the I-Searchmailing list
2:30pm - 3:00pm	Afternoon Refreshment Break
3:00pm - 4:00pm	Dealing With Directories - Representatives from various human-powered search engines will discuss submission issues and take questions from attendees. Bob Keating, Editor-in-Chief, The Open Directory Project, Netscape/Open Directory Robert Christiansen, Managing Producer, Directories, NBC Internet Kate Wingerson, Editor in Chief, LookSmart Peter Ferioli, GO Guides Product Manager, Go.com
4:00pm - 4:15pm	Session Interval
4:15pm - 5:15pm	Meet The Search Engines - Representatives from various crawler-based search engines will discuss their services and take questions from attendees. Also, a look at how coming domain name changes and namespace changes might impact searching. Dr. Michael Palmer, CTO, Search Solutions Division, Inktomi James Anderson, SR. Director, Web Marketing Services, AltaVista Company Craig Silverstein, Director of Technology, Google Keith Teare, Founder, CEO and Chairman of the Board RealNames
5:15pm - 6:30pm	Networking Cocktail Reception

Agenda - Developers Track
9:00am - 10:00am	Vertical Search Engines - How you can add search to your site to provide your visitors with information specific to a particular topic. Moderator: Steve Arnold, Arnold Information Technology (AIT) Panelists: Sameer Samat, CTO, Co-Founder, Director, mohomine Willie Tejada, Co-Founder and VP, EoExchange
10:00am - 11:00am	Site Search - Make your own site searchable, no matter how big or small. New options abound, including innovative presentations and providers who offer remote software-free solutions. Moderator: Avi Rappoport, Principal Consultant, Search Tools Consulting Panelists: Karsten Pers, Mondosoft Nick Halsey, President and CEO, Searchbutton
11:00am - 12:00pm	Herding Spiders - Spiders can hit stumbling blocks, such as dynamic web pages, and this session talks about solutions. Other times, you want to block spiders, with the robots.txt file, the meta robots tag and IP denial weapons of choice. Learn how to attack and repel the crawlers. Nick Arnett, VP of Business Development and Co-Founder, Opion.com Avi Rappoport, Principal Consultant, Search Tools Consulting

Agenda - Advanced Promoters Track
Already familiar with the basics? Or, looking for more in depth advice on a particular subject? The Advanced Track offers roundtable style discussions on a variety of topics.  Join search engine promotion experts who offer their advice on specific issues plus  facilitate discussion among those joining them during a session. Overseeing the track will be Detlev Johnson, moderator of the I-Searchmailing list
9:00am - 9:45am	Roundtable Session 1 - Technology Solutions Tools: Discussion covering tools large and small that can be useful in search engine marketing efforts. Swap tips on tools you find useful and discover new ones. Facilitator: Bruce Clay, President, Bruce Clay, LLC Cloaking: Discussion covering ways to deliver pages targeted specifically to particular search engines, when you might apply it, techiques and traps to avoid. Facilitator: John Heard Meta Tags: Discussion covering all aspects of optimizing meta tags for search engines. Facilitator: Terry Van Horne aka "Webmaster T"
10:15am - 11:00am	Roundtable Session 2 - Planning and Preparation Writing For Search Engines: Discussion on how to write better copy on existing pages in your site, so they may rank better with crawlers. Also covers meta tag issues. Facilitators: Jill Whalen & Heather Lloyd-Martin Search Term Research: Discussion on selecting and developing appropriate keywords and search terms to target your SEO campaigns. Facilitator: Paul J. Bruemmer, CEO, Web Ignite Corporation Web Site Architecture: Discussion on building your web site and web pages to make them more accessible to and successful with search engines. Facilitator: Barbara Coll, CEO, webmama.com, Inc.
11:15am - 12:00am	Roundtable Session 3 - Potpourri Search Engines & Page Design: Discussion on designing your web pages to naturally be more search engine friendly. Follows on issues covered in the "Designing Search Engine Friendly Sites" session of the main track. Facilitator: Shari Thurow Log Files & Tracking: Discussion on measuring success using log file analysis, position checkers and other tools. Facilitator: Robin Nobles Page Design Workarounds: Ways to build links to your site, which can generate traffic from search engines and in general. Facilitator: Greg Boser

Agenda - Sponsor Presentation Track
1:30pm - 2:00pm Humanizing Search with Dialogue - How dialogue is revolutionizing the business of search and how products are sold more effectively. Andrew Dean Hyder, President and Chief Executive Officer, Subjex.com
* This agenda subject to change

Testimonials "It's been a fun day, lots of great tips. Wonderful to meet the people at the services we're trying to use." - Nermine Zakhary, ISS, Inc. "At last a seminar that explains search engines in a clear, understandable manner." - Mike Taylor, Nokia "Very good quality of Speakers." - Jenny Pettersson, Skanska