Featuring Search Engine Expert: Danny Sullivan

Day 2 - Wednesday March 21* - Agenda - Searchers Day
According to one survey, 1/3 of Internet users spend more than 2 hours per week searching the web -- and nearly 90 percent of users thought searching could be made more efficient!** The second day of Search Engine Strategies 2001 is "Searchers Day," designed to teach you about what's being done to improve the state of search. You'll also be armed with knowledge to help you be a better searcher. Two different "Searcher" tracks are being offered during the day, allowing attendees to pick what most interests them from a variety of topics. Searcher Track 1 focuses mainly on "under the hood" issues, about how major search engines operate behind the scenes to present results. Searcher Track 2 features panels primarily about tips and tools that can help you search better day-to-day. The Promoters Track allows web site owners and marketers an opportunity to catch repeat presentations of roundtable sessions they may have missed on Day 1.
Searcher Track 1 (other Tracks below)
8:00am - 9:00am	Registration and Continental Breakfast
9:00am - 9:15am	Opening Remarks
9:15am - 10:30am	Evaluating Search Engines Which is the best search engine? It depends on what you measure, and even then, the answers may not be clear cut. Understand the tough task of ranking search engines from those who've undertaken major surveys of them. Speakers: Danny Sullivan, Editor, SearchEngineWatch.com Bill Catchings, eTesting Labs Kristine Ivancic, NPD George Nimeh, VP, Search and Special Projects, iWon
10:30am - 11:00am	Morning Coffee Break
11:00am - 12:00pm	Looking At Links By mapping and analyzing how pages link to each other, search engines have been able to make remarkable improvements in their results. Discover how links have been leveraged for the greater good. Dr. Michael Palmer, CTO, Search Solutions Division, Inktomi Matt Cutts, Software Engineer, Google
12:00pm - 1:30pm	Networking Lunch
1:30pm - 2:30pm	Counting Clicks They know what you are clicking on! But fear not, because it can mean better results. Learn how search engines measure what we click on in their listings in order to discover the best of the web. Danny Sullivan, Editor, SearchEngineWatch.com
2:30pm - 2:45pm	Session Interval
2:45pm - 4:00pm	Best of Breed Some search engines outsource the job of gathering listings. They may even use two or three different partners. But if anyone can contract out, how do you make your service unique. Find out how some services work to be more than the sum of their parts. Speakers: Lincoln Jackson,Terra Lycos George Nimeh, VP, Search and Special Projects, iWon Bill Bliss, MSN Search
4:00pm - 4:30pm	Afternoon Refreshment Break
4:30pm - 5:30pm	Cataloging the Web Librarians catalog books by subject, and web users seem receptive to having Internet content similarly organized. But there's no Dewey Decimal System for the web. So how do you classify millions of web sites? Panelists: Bob Keating, Editor-in-Chief, The Open Directory Project, Netscape Communications Corp. Kate Wingerson, Editor in Chief, LookSmart Andrew Feit, Executive Vice President, Marketing, Quiver

Searcher Track 2
9:15am - 10:30am	Specialty Searching The major search engines are like the Swiss Army Knives of searching -- good for many different tasks, but not always the best tool for a specific job. Discover what else is in the searching toolbox. Speakers: Chris Sherman Loren Kinczel, Business Development, Moreover.com Knut Magne Risvik, Director of Search Technology, FAST
10:30am - 11:00am	Morning Coffee Break
11:00am - 12:00pm	Refining Search With the average search query typically about two words long, it can be difficult to know exactly what someone is looking for. But search engines are developing new ways to help users refine their queries and get better answers. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Gil Elbaz, Co-founder & CIO, Oingo Lynne Mariani Pogue, Director of Product Management, Search & Directory, Excite Vaughn Rhodes, AltaVista
12:00pm - 1:30pm	Networking Lunch
1:30pm - 2:30pm	Meta Searching If two heads are better than one, then certainly two search engines are better than one! How about four, or six or twelve? Meta search engines bring back results from more than one service, but making sense of so many answers presents its own challenges. Speakers: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Sundar Kadayam, CTO, Intelliseek
2:30pm - 2:45pm	Session Interval
2:45pm - 4:00pm	Finding Hidden Content Call it the "Deep Web," the "Invisible Web" or whatever you like, there's content that ordinary search engines can't access. Discover ways you can get at it through other means. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Speakers: Susan Stearns, Director of Marketing Northern Light Sundar Kadayam, CTO, Intelliseek Michael Bergman, VP Technology and Products, BrightPlanet
4:00pm - 4:30pm	Afternoon Refreshment Break

Advanced Promoters Track
9:15am - 10:00am	Roundtable: Meta Tags & Copy Writing What is the best way to write meta tags? Can you craft better copy on existing pages in your site, so they may rank better with crawlers. Q&A; and general discussion on these issues. NOTE: Repeat of session first offered at 9:15am-10:00am on Day 1. Jill Whalen - Co-Moderator, Rank Write Roundtable, Search Engine Writing and Rankings e-Mail Discussion Heather Lloyd-Martin - Co-Moderator, Rank Write Roundtable, Search Engine Writing and Rankings e-Mail Discussion Marshall D. Simmonds, Director of search, About.com
10:00am - 10:45am	Roundtable: Tools, Resources & Tracking Have questions about tools that can help with your search engine optimization efforts? Learn about page analyzers, submission assistants, ways to measure success using log file analysis or position checkers, and other tools. NOTE: Repeat of session first offered at 9:15am-10:00am on Day 1. Speakers: Robin Nobles, Director of Training, Academy of Web Specialists LLC Bruce Clay, President, Bruce Clay, LLC
10:45am - 11:00am	Morning Coffee Break
11:00am - 12:00pm	Roundtable: Search Term Research Have questions about developing appropriate keywords and search terms to target your SEO campaigns? Pick up tips and advice on ways to proceed. NOTE: Repeat of session first offered at 9:15am-10:00am on Day 1. Speakers: Greg Boser, President, WebGuerrilla, LLC Paul Bruemmer, CEO, Web Ignite Corporation
12:00pm - 1:30pm	Networking Lunch
1:30pm - 2:30pm	Roundtable: Cloaking & Doorways Have questions on ways to deliver pages targeted specifically to particular search engines and when you might do this? Come learn techniques, plus traps to avoid. NOTE: Repeat of session first offered at 9:15am-10:45am on Day 1. Speakers: John Heard, President, Beyond Engineering & Freelance Writer, Planet Ocean Mikkel Demib Svendsen, VP Product Development, ACSys
2:30pm - 2:45pm	Session Interval
2:45pm - 3:45pm	Roundtable: Buying Your Way In This session provides Q&A; and additional advice about issues raised in the morning's "Buying Your Way In" session. Learn more about purchasing placement or inclusion with search engines. NOTE: Repeat of session first offered at 2:45pm-3:45pm on Day 1. Speakers: Dana Todd, VP of Marketing, SiteLab International Inc. Catherine Seda, Dir. of Online Promotions, SiteLab International Inc. Tim Cadogan, Director of Search Products, GoTo
4:00pm - 4:30pm	Afternoon Refreshment Break
1:30pm - 2:30pm	Roundtable: Leveraging Your Content This session provides Q&A; and additional advice about issues raised in the morning's "Designing Search Engine Friendly Sites" session. Learn more about how good content, thoughtful page design and informational pages can lead to natural traffic from search engines. Also touches on advanced design issues such as Javascript, Flash, Cascading Style Sheets, Server-Side Includes (SSIs) and frames. NOTE: Repeat of session first offered at 1:30pm-2:30pm on Day 1 Speakers: Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com Richard Seltzer, Author, "The AltaVista Search Revolution" and a related tutorial hosted by AltaVista

* This agenda subject to change

** See "12 Minutes to Search Rage"

Click here for Day 1 agenda