Conference Agenda: SES San Francisco - August 15-19, 2011 - SES Conference & Expo | The Leading Search & Social Marketing Event

Agenda Overview: SES San Francisco 2011

Monday, August 15 - ClickZ Academy Onsite Training

8:00-12:00pm	How to Collect, Interpret and Use Your Web Analytics Data	How to Architect a Search-Engine Friendly Website	Mobile Marketing 101: Strategy, Tactics and Best Practices
1:00-5:00pm	Advanced Keyword Research & Management	PPC Basics and Implementing Your PPC Strategy	Creating Social Media Strategies Using Audience Research
5:30-7:30pm	SES & Online Marketing Summit Meet & Greet

(Additional registration fee may apply)

Theater Presentations: Schedule

Theater Presentations
in the Expo Hall
(open 10:00-6:30pm)

10:30-10:50
11:00-11:20
11:30-11:50
12:00-12:20
12:30-12:50
1:00-1:20
1:30-1:50
2:00-2:20
2:30-2:50
3:00-3:20
3:30-3:50
4:00-4:20
5:00-5:20
5:30-6:30

Symantec
Bing
Brafton
Wpromote
Marin Software
Sedo
Servio Media
Bruce Clay
LocalSplash
InboundWriter
iContact
iProspect
Local.com
SMC

Tuesday, August 16 - SES Conference Day 1

7:00-6:30pm	Registration
7:30-9:00am	Morning Coffee
7:45-8:45am	Introduction to Search Engine Marketing
9:00-10:00am	Conference Welcome & Opening Keynote Conversion Triggers - Persuasion Strategies for Digital Marketers Susan Bratton, Co-founder and CEO, Personal Life Media
10:00-11:00am	SpeedConnect » Meet your peers, Exchange ideas
	Expo Hall open 10:00-6:30pm
	SEO Track	PPC Track	Social Media Track	Accelerator Track	Kick Start Track
11:00-12:00pm	Information Architecture for the Modern Website	The Tools of the Trade for PPC	Social Media Solutions on a Budget Did you know? »Did You Know? Search & Social Media Marketing costs 62% LESS per lead than traditional, outbound marketing.	iSponsored sessions are free to attend. Click for session details! Bing: More Bang For The Click	Introduction to Analytics
12:00-1:00pm	Meet the Authors Networking Lunch
1:00-2:00pm	The Tools of the Trade for SEO	iSponsored sessions are free to attend. Click for session details! DoubleClick Search V3	Audience Choice Session: Like Me! Social & Viral Content Tips for Making Your Brand More Sexy	Advanced Keyword Modeling	Introduction to Paid Search
2:00-2:15pm	Session Interval
2:15-3:15pm	Meaningful SEO Metrics: Going Beyond the Numbers	Insider Tips to Ad Optimization	iSponsored sessions are free to attend. Click for session details! Advanced Link Building, Panda Solutions, SEO Tools, and More!	User Generated SEO	Introduction to Social Media
3:15-4:15pm	SpeedConnect » Meet your peers, Exchange ideas
	Afternoon Break in the Expo Hall
4:15-5:15pm	Duplicate Content & Multiple Site Issues	Analytics for PPC	Automating Social Media: Creating & Distributing the Message	Crossing the Digital Divide: The Leap from Search to Display	Introduction to SEO
5:15-6:30pm	Networking Cocktail Reception in the Expo Hall
9:00pm-late	WebmasterRadio.FM's SearchBash

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Theater Presentations: Schedule

Theater Presentations
in the Expo Hall
(open 10:00-3:00pm)

10:30-10:50
11:00-11:20
11:30-11:50
12:00-12:20
12:30-12:50
1:00-1:20
1:30-1:50
2:00-2:20
2:30-2:50

Adobe
Amex OPEN
Trada
Marchex
Raven
Searchmetrics
blekko
Kenshoo
7Search

Wednesday, August 17 - SES Conference Day 2

7:00-6:00pm	Registration
8:00-9:00am	Morning Coffee
9:00-9:20am	Morning Briefing
	SEO Track	PPC Track	Social Media Track	Accelerator Track	Global Business Track
9:30-10:30am	The Basics of Link Building Did you know? »Did You Know? Companies that blog have 97% MORE inbound links.	PPC Competitive Analysis	Killer Facebook Targeting Tactics	Is Retargeting / Remarketing Right for You?	iSponsored sessions are free to attend. Click for session details! Google + Facebook = Success: Getting More Lift With Social Media
10:30-11:30am	SpeedConnect » Meet your peers, Exchange ideas
	Expo Hall open 10:00-3:00pm
11:30-12:30am	WordPress: Power to the People!	What Every Paid Search Advertiser Needs to Know About the Yahoo! \| Bing Search Alliance	iSponsored sessions are free to attend. Click for session details! Google Ad Innovations	Protecting Your Brand Online Did you know? »Did You Know? 2 out of 3 Marketers believe social media was the leading "emerging channel" for lead generation in 2010.	Getting Ready for Global Business
12:30-1:30pm	Meet the Speakers Networking Lunch
1:30-2:30pm	Bringing SEO InHouse: the Pros & Cons	Landing Page Optimization	Next Gen YouTube Marketing	HTML5: A Cowpath on a Cliff	The Other Googles
2:30-3:00pm	Afternoon Break in the Expo Hall
3:00-4:30pm	SEO Competitive Analysis	Audience Choice Session: How to Leverage Your Google Product Feeds Across All Major Channels	SEW Labs - The Use of Video in Social Media	Advanced Paid Search Tactics	Global Opportunities in PR, Social Media & Mobile
4:30-4:45pm	Session Interval
4:45-5:45pm	SEO is Dead. Long live SEO!	Place Search & Facebook Ads: an Eye Tracking Story	Social Media Metrics	Conversion Tools of the Master Craftsman	Global Search Marketing Best Practices Roundtable
5:45-6:45pm	Open Mic: SEW Black Hat, White Hat Unconferenced
9:00-11:30pm	San Francisco Search Engine Marketers Reception

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Thursday, August 18 - SES Conference Day 3

8:00-4:00pm	Registration
8:30-9:00am	Morning Coffee
	SEO Track	PPC Track	Local/Mobile Track	Accelerator Track	Special Interest Track
9:00-10:30am	SEO 2.0: Less is More	Ads in a Quality Score World	Local 2.0: The Evolution of Local Search	SEW Labs - Advanced Search Engine Marketing Tools & Tactics	Content Marketing Optimization
10:30-10:45am	Session Interval
10:45-12:15pm	Social Media Signals in Search	SEW Labs - Best Practices in Paid Search Advertising	Local + Social: the Future of Promotion	The Convergence of Search, Social & Content Marketing	B2B Lead Generation Management & CRM Integration
12:15-1:15pm	Networking Lunch
1:15-2:45pm	SEW Labs - Social SEO	Avoiding PPC Campaign Stagnation Did you know? »Did You Know? The Average click-through rate for paid search in 2010 (worldwide) was 2%.	Smart Mobile Marketing	Channel Surfing: Measuring Profit & ROI Across Channels	Search: Where to Next?
2:45-3:00pm	Session Interval
3:00-4:00pm	Enterprise Level SEO	SEM in the Retail Vertical	Search on Mobile Devices, QR Codes, Mobile & Social: The Next Mobile Frontier	PPC Beyond Search: New Ad Formats, Display, and Social	Getting More from Google+ and the +1 Button
4:00-4:30pm	Afternoon Break
4:30-5:30pm	Afternoon Keynote Panel View From the Top
5:30-6:00pm	Wrap-Up Session

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Friday, August 19 - Connected Marketing Week Workshops

Please visit Connected Marketing Week for other workshop details.

8:30-5:30pm

Bruce Clay, Inc. Search Engine Optimization Training

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