Press Release

Search Engine Strategies SEM and SEO Training Comes to New York

Full and Half-Day SES Workshops Provide Training for Search Engine Marketing and Search Engine Optimization Professionals at All Levels

New York, NY (PRWEB) May 12, 2009 -- COn June 16, 2009, Search Engine Strategies (SES) in partnership with DM Days will hold a workshop, "SEO Training: Basic to Advanced," at the Jacob K. Javits Convention Center in New York, NY. The hands-on training workshops are being led by Matthew Bailey, the president and founder of SiteLogic.

Matt has been training businesses about website marketing since 1997 and his speaking style has been described as conversational and entertaining. Previous seminar attendees have praised his ability to explain high level search marketing concepts in a way that even "non-techies" can understand.

Attendees can choose the full day workshop or participate in one workshop in the morning and one in the afternoon. The fee for the full day is $895, the fee for the half-day basics workshop is $295, and the fee for the half-day advanced workshop is $745. For complete workshop details and registration information, visit https://searchenginesstrategies.com/training/newyork/

Matt Bailey of SiteLogic

"Anyone who's been to our training workshops in the past can attest to the sheer amount of practical information provided to our attendees in such a short amount of time," said Matt McGowan, Vice President, Publisher at Incisive Media. "And the attendees who have never heard Matt Bailey speak are in for a real treat. I learn something new every time I hear him, and I've been in this business a long time."

The morning workshop, which covers SEO basics, runs from 8:30 to 10:30 AM and consists of four topics:

"Website Programming Obstacles" explains what you must know about the importance of programming, information architecture, and on-page factors as related to search engines, all critical to a successful SEO campaign.

"Understand Keyword, Understand Visitors" demonstrates how keyword research is the most effective and low-cost research you can perform to understand the mind of your customers.

"Linking Strategies that Increase Rankings" explores the critical marketing activity of gaining links from other websites.

"Get the Buy-off" will show you how to get the buy-off from other departments or executive level approval for making changes to the website.

The afternoon workshop, which covers advanced SEO, runs from 1:00 to 5:00 PM and consists of three topics:

"Engines v Visitors - Which comes first?" focuses on shared human and search engine factors to build rankings and increase success.

"Social Media + SEO = even bigger results" will cover the uses of social media in your marketing efforts and will help marketers develop a social media plan which takes into account both the potential positive and potential negative effects of social media on their websites.

"Analytics for Marketers - Stats are not for the geeks anymore" reviews the importance of statistics in an SEM campaign and can help marketers differentiate between crucial information and information that can be ignored.

For complete workshop details and registration information, visit https://searchenginesstrategies.com/training/newyork/

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About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

Editorial Contacts
Greg Jarboe
SEO-PR
978-549-9537
E-mail SEO-PR

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com