Press Release

FREE Webcast by Marketing Guru Seth Godin: How Do You Avoid the Meatball Sundae?

Media Alert - January 22, 2008

What:
Bestselling author Seth Godin outlines 14 trends that are changing businesses forever. Godin will talk about how the new marketing landscape represents nothing short of an industrial revolution, and highlights the organizations and brands and products that are taking this new world by storm.

By the end of an hour, Godin will have participants looking at the world they live in very differently - the new rules create new winners (and losers) and there's no time to waste.

The 14 Trends:

• Direct communication and commerce between producers and consumers
• Amplification of the voice of the consumer and independent authorities
• The need for an authentic story as the number of sources increases
• Extremely short attention spans due to clutter
• The Long Tail
• Outsourcing
• Google and the dicing of everything
• Infinite channels of communication
• Direct communication and commerce between consumers and consumers
• The shifts in scarcity and abundance
• The triumph of big ideas
• The shift from "how many" to "who"
• Democratization of the wealthy
• New gatekeepers, no gatekeepers

This presentation, moderated by Rebecca Lieb, editor-in-chief of the largest resource of interactive marketing news and information online or off-, the ClickZ Network, is aimed at companies that have a web presence and those that should. It's targeted at freelancers, copywriters, web designers, SEO experts, SEM consultants and the very frustrated VP of marketing who is tired of banging her head against the wall.

Hosted by Search Engine Strategies Paris, London and New York, the ClickZ Network and SearchEngineWatch.com.

When: Wednesday, January 23 at 2pm EST

Free Registration: www.clickzevents.com

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com