Press Release

Seth Godin: Live and Unplugged - Ready to Answer Your Questions About Meatball Sundae

Media Alert - January 29, 2008

What:
Bestselling author Seth Godin returns for a February 26th webcast to answer attendee questions now that they have absorbed the 14 trends that are changing the way businesses market themselves. Godin's new book, Meatball Sundae, outlines how whole industries are being transformed by the new marketing landscape, which represents nothing short of an industrial revolution.

In his trademark style, Godin reviews how marketing used to work and explains how to use the new marketing to become a better organization: faster, more flexible, and even more fun.

By the end of this hour, Godin's clarification and answers to participant questions will have them looking at the industry of business very differently. New marketing is reshaping our world, but many companies try to use the tools without first getting their organization and products in sync with them. The result: what Godin calls a "meatball sundae" - a big, ineffective mess.

This webcast will also feature Kevin Ryan, Global Content Director of Search Engine Strategies and Search Engine Watch, and is brought to you by Search Engine Strategies London and New York.

When:
Tuesday, February 26, 2008 at 1pm EST

Registration:
https://searchenginesstrategies.com/webcasts

In order to register and participate in this event you must buy a copy of the book, offered at a highly discounted price of 40% off, courtesy of Search Engine Strategies.

For press registration, please contact ses@pancomm.com.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com