Press Release

Search Industry Pioneers to Headline Search Engine Strategies Conference in Toronto

Event Planners Expect Stronger Turnout than Last Year's Record-Breaking Attendance

New York, NY - May 5, 2008 - The popular Search Engine Strategies (SES) Conference & Expo is due back in Toronto next month against a backdrop of the ever-increasing use of the Internet as an important tool for Canadian businesses. According to a recent study by Statistics Canada, nearly 90 percent of private sector firms turn to the Web for at least some aspects of their business. The largest Internet search conference in Canada was last year's SES Toronto, and the event host is bracing for a stronger turnout this year. The event kicks off with a keynote address by search guru Fredrick Marckini.

Slated for June 16-18, 2008, at the Toronto Convention Centre, SES Toronto 2008 features 18 engaging sessions for novice and expert search engine marketers alike, with keynote addresses by:

Fredrick Marckini, Chief Global Search Officer, Isobar
Mr. Marckini founded iProspect and is recognized as a leading expert in the field of search engine marketing. He has authored three of the SEM industry's earliest books, including the ground-breaking Secrets to Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998), and Search Engine Positioning (2001). Mr. Marckini is considered one of the pioneers of search engine marketing and was named to BtoB Magazine's Top 100 Marketers 2005 and 2006 lists.

Marckini has been interviewed and profiled in a variety of media outlets including The Wall Street Journal, BusinessWeek, New York Times, Washington Post, Financial Times of London, Inc., Investors and Business Daily, Internet Retailer, National Public Radio, and others.

Bryan Eisenberg, Co-Founder, Future Now Inc
Mr. Eisenberg is a co-founder of Future Now, Inc. (FUTR.OB), an interactive marketing optimization firm. He is a co-inventor of Persuasion Architecture, Future Now's framework for optimizing online experiences to maximize lead generation, subscriptions, and sales. He is the publisher of Future Now's award-winning blog, GrokDotCom, a columnist for ClickZ and Forbes.com, and has authored several books and reports, including The New York Times, USA Today, and The Wall Street Journal-bestselling Call to Action and Waiting for Your Cat to Bark? Bryan's clients, including NBC Universal, GE, WebEx, Overstock, and Dell have consistently enjoyed dramatic sales lifts from Future Now's recommendations.

He has been recognized by publications such as The Wall Street Journal, Forrester Research, Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, MarketingSherpa, and Internet Retailer for his thought leadership in the critical areas of Internet marketing, online customer behavior, web analytics, and multivariate testing. Bryan is currently working on his next book, Always Be Testing, due in September 2008.

For additional information about the Toronto event and other conferences in the Search Engine Strategies series, visit www.SearchEngineStrategies.com.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com