Press Release

Search Engine Watch Connects People with "Found" Money

MissingMoney.com Highlighted in Search Engine Watch Blog

New York, NY - April 8, 2008 It seems like an online scam: "a free way to find money that's owed to you." Yet it's totally legitimate. MissingMoney.com is an effort on the part of many state governments to safeguard and return lost funds. The preeminent search engine optimization and marketing site Search Engine Watch recently blogged (http://blog.searchenginewatch.com/blog/080404-150511) about MissingMoney.com—dubbing it the "most valuable vertical search engine ever created."

A database of state unclaimed property records, MissingMoney.com alerts people about their unclaimed property, including:

• Bank accounts and safe deposit box contents
• Stocks, mutual funds, bonds, and dividends
• Uncashed checks and wages
• Insurance policies, CDs, and trust funds
• Utility deposits

"MissingMoney.com is better than traditional search engines," said Kevin Heisler, Executive Editor of Search Engine Watch. "Why? Because you can't find money on the largest search engines in the world, just at MissingMoney.com. While the chances of inheriting millions from some long lost relative are slim, many people do find they've lost track of money in the form of utility deposits, escrow accounts, and the like. For this reason we felt it was important to cover this search engine."

To learn about upcoming Search Engine Watch and Search Engine Strategies educational events and conferences around the world including SES Toronto, SES Hamburg and SES San Jose, visit www.SearchEngineStrategies.com.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com