Press Release

Search Engine Strategies New York
Kicks Off with "Must Attend" Sessions

New York, NY, February 25, 2008 - Marketers today are continually challenged to keep up with the ever-changing world of online search. Thousands of in-the-know professionals will converge at Search Engine Strategies (SES) New York, where they will learn what's coming next in the constantly evolving world of web search and how to profit from these developments. Held March 17-20, 2008 at the New York Hilton, this "must attend" event will feature four action-packed days of intensive learning, networking, and industry revelations. Those companies hesitating to send their marketing teams will surely be trumped by competitors. This year, SES New York (https://searchenginesstrategies.com/newyork) kicks off with an impressive array of educational tracks.

Track One features:

Search Around the World - Asia Pacific & Latin America
T.R. Harrington, Director of Strategic Direction & Product Development, Darwin Marketing
Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
Erica Schmidt, Global Director of Search, Isobar
Anton Konikoff, Founder and CEO, Acronym Media
Alicia Morga, CEO, Consorte Media

Search Around the World - the UK and Europe
Andrew Girdwood, Head of Search, bigmouthmedia
Thomas Bindl, Founder and CEO, Refined Labs GmbH
Sebastien Langlois, CEO, Aposition
Joost de Valk, Search Strategist, Onetomarket
Massimo Burgio, Founder and Chief Strategist, Global Search Interactive

The Human Equation
Tyrona Heath, Online Operations Senior Specialist, Online Sales, Google
Darian Rodriguez Heyman, Executive Director, Craigslist Foundation
Ettore Rossetti, Senior Manager, Internet Marketing, Save the Children
Nicci Noble, National Electronic Fund Raising Specialist, Salvation Army
Ben Rattray, Founder & CEO, Change.org

Track Two features:

Redefining the Customer
Bryan Eisenberg, Co-Founder, Future Now Inc.
How to Build Investment Interest in SEO/SEM
Patricia Hall, Investment Banker, Hallmark Capital

Web Analytics: Measuring Success
Yosi Heber, Founder & President, Oxford Hill Partners, LLC
Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google
Jason Bishop, Sr. Consultant, SEM, Omniture, Inc.
Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation
John Squire, Chief Strategy Officer, Coremetrics
Lauren Vaccarello, Director of Publishing, FXCM

Track Three features:

Creating Compelling Ads
Patricia Hursh, President and Founder, SmartSearch Marketing
Misty Locke, President& Co-Founder, Range Online Media
Jason Dorn, Senior Director, Network Quality Team, Yahoo! Inc.
Jason Miller, CTO, Engine Ready Software
Mona Elesseily, Director of Marketing Strategy, Page Zero Media

Analytics: Data into Action
Matthew Bailey, President, SiteLogic
Steve Keller, Director of Marketing and E-commerce, Assurant Health

Auditing Paid Listings and Click Fraud Issues
Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget
Reggie Davis, Vice President, Marketplace Quality, Yahoo! Inc.
Jon Myers, Head of Search, MediaVest
Shuman Ghosemajumder, Business Product Manager for Trust & Safety, Google
Richard Zwicky, Founder and CEO, Enquisite
Tom Cuthbert, President and CEO, Click Forensics

Track Four features:

Organic Listings Forum
Mike Grehan, Co-chair, SES London and Founder and CEO, Searchvisible Ltd.
Bruce Clay, President, Bruce Clay, Inc.
Todd Friesen, VP of Search, Visible Technologies
Jill Whalen, Owner, High Rankings
David Naylor, SEO, Bronco

Igniting Viral Campaigns
Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget
Bill Hanekamp, CEO, The Well
Ed Kim, Chief Executive Officer, Red Bricks Media
Fionn Downhill, CEO & President, Elixir Systems
Conn Fishburn, Director of Social Media Strategy, Yahoo! Inc.

Network Neutrality is for Online Marketers Too!
Timothy Karr, Campaign Director, Free Press
David S. Isenberg, Principal Prosultant, isen.com

The Kelsey Group Local Track features:

Local Search: The Kelsey Group Take
Matt Booth, VP and Program Director, The Kelsey Group

Video Made the SMB Star
Steve Espinosa, Director of Product Development and Management, eLocal Listing, LLC
John McWeeney, VP Business Development, TurnHere

Afternoon Sessions include:

Orion Panel: Getting Vertical Search Right
Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
Bill Tancer, General Manager, Global Research, Hitwise
Jason R. Finger, Co-Founder & Chief Executive, Seamless Web
Paul Forster, CEO, Indeed
James Beriker, President, Efficient Frontier

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com