Press Release

Prominent Search Authorities Tee'd Up for Full-Day Search Training at Search Engine Strategies NY '08

Universal Search, RSS, and Viral Marketing Among Highlights

New York, NY - February 5, 2008 - Search marketers frustrated by the dearth of real hands-on education in navigating the ever-changing world of search and social media should look no further than the Search Engine Strategies (SES) New York Training Day, March 21, 2008. This day of intensive training in search engine marketing and search engine optimization includes eight highly informative sessions at the Hilton New York. The training immediately follows the SES New York Conference & Expo scheduled for March 17-20, 2008, at the same venue.

Led by notable industry leaders, each of these half-day training sessions will leave attendees with in-depth, practical advice which they can immediately apply to their own businesses. During the New York training, search experts including Jennifer Laycock, Matt Bailey, Dixon Jones, Doug Hay, Sally Falkow, Greg Jarboe, Amanda Watlington and Mary Bowling will teach marketers how to optimize for Universal Search, expand a company's online persona, capitalize on competitors' viral disasters, and more.

Sessions include:

• Viral Marketing & Link Baiting - Attendees will learn what's involved with launching a viral marketing or link baiting campaign. This workshop includes real-life examples of good and bad viral marketing campaigns and insights on how to shape online conversations to your advantage.
• Link and Reputation Workshop - This workshop looks at the misnomers of link building and brings the concept of link building away from search engine manipulation and back to sound marketing principals. Attendees will learn how to create a development strategy that transcends search engines.
• Optimizing for Universal Search - This session provides practical advice about taking advantage of Google's new approach that blends listings from news, maps, video, and image search among those it gathers from web search.
• Using Analytics to Increase Search Effectiveness - Participants will gain an understanding of how to measure the results of campaigns and efficiency of rankings with a strong analytics program.
• A Crash Course in Local Search - This course gives marketers the knowledge to compete effectively in the local online marketplace and get found when and where potential customers look for them.
• The 7 Step RSS/Content Syndication/SEO Strategy - This session arms participants with techniques for boosting search engine rankings and visibility and driving traffic through RSS and content syndication. This hands-on workshop will also take attendees through the steps to content syndication, including a personal RSS marketing checklist.

"Professional marketers have an unquenchable thirst for the latest knowledge in the search realm," said Matt McGowan, VP Marketing for Incisive Media. "This venue offers hands-on exposure and practical knowledge from some of the most knowledgeable practitioners in the industry today."

The training classes can be taken in addition to the SES NY conference or independently. Visit www.searchenginestrategies.com/newyork/training.html to view the training class schedule. Full-day registration cost: $1,345. Half-day registration cost: $745. Seats are limited in order to provide personal training. To register or with questions, email the SES Registration Department at registration@searchenginestrategies.com, or call (203) 295-0050.

To learn more and to sign up for email alerts or RSS feed for Search Engine Strategies New York and other upcoming conferences in the series, visit www.SearchEngineStrategies.com.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com