Search Engine Strategies Conference & Expo
Join Our Community:
YouTube Linkedin facebook SES on Twitter
Toronto San Francisco Hong Kong Chicago London San Diego Amsterdam New York Training Certification Webcasts
Return to Press Room

Search Engine Strategies (SES) New York to
Hold Search Engine Marketing Training Classes

SEM training classes covering search engine marketing and optimization held after Search Engine Strategies conference on Friday, March 21, 2008, at Hilton New York

New York, NY - March 10, 2008Search Engine Strategies (SES) New York will hold six search engine marketing training classes at the Hilton New York. The SEM training classes will cover search engine marketing and optimization best practices and will be held on Friday, March 21, 2008, following the Search Engine Strategies conference.

"Students will be provided with guided, hands-on exposure that puts theory into practice in a highly interactive environment," said Matt McGowan, VP of Marketing for Search Engine Strategies, an Incisive Media property. "These workshops, taught by world acclaimed search engine marketers Jennifer Laycock, Matt Bailey, Dixon Jones, Doug Hay, Sally Falkow, Greg Jarboe, Amanda Watlington and Mary Bowling, will provide you with the practices and applications you need to become and remain a top performer in your field. In the end, you will not only walk away with the knowledge and skills you need to be a successful search engine marketer, you will also jump-start your career and enhance your professional know-how."

7:30am-
8:00am

Continental Breakfast

  Track 1 Track 2 Track 3

8:00am-
12:00pm

Viral Marketing & Link Baiting

Jennifer Laycock, Search Engine Guide

Link and Reputation Workshop

Dixon Jones, Receptional

Optimizing for Universal Search

Greg Jarboe, SEO-PR
Amanda Watlington, Searching for Profit

12:00pm-
1:00pm

Lunch Break

1:00pm-
5:00pm

Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness

Matt Bailey, SiteLogic

A Crash Course in Local Search

Mary Bowling, Blizzard Internet Marketing

The 7 Step RSS/Content Syndication/SEO Strategy

Doug Hay, Expansion Plus
Sally Falkow, Expansion Plus

Seats are limited in order to keep the training intimate, so please register early. Full-day registration costs $1,345. Half-day registration costs $745. Training can be taken in addition to the SES New York conference or independently. For more information about SES New York 2008, visit www.searchenginestrategies.com/newyork/.

—  —  —

About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com