Press Release

Growing Interest in Search Engine Marketing Drives New Webcast Series

New York, NY - April 2, 2007 - The Search Engine Strategies Conference and Expo series today announced the first in its series of free webcasts for marketers, executives, business owners, webmasters and other interested in the interactive marketing industry. The initial webcast, entitled "Overcoming Common Barriers to Successful Paid Campaigns," sponsored by Idearc Media, is ideal for those looking to ensure the success of their pay per click campaigns. Pay per click campaigns provide a means to connect with customers who are searching for particular products and services.

To be held Wednesday, April 4, 2007 at 2:00 p.m. ET, the free webcast offers its audience insight into maximizing returns by preparing their website and identifying conversion points, choosing the right keywords and phrases, understanding bidding strategies, and tracking conversions. Please click here to learn more.

"We are thrilled to be able to expand our product offerings and begin to interact with our audience in different ways," said Matt McGowan, VP of Marketing for Incisive Media. "These webcasts allow us the opportunity to share best practices with those individuals who are unable to attend search industry events and would like to participate remotely."

Webcast participants will learn from the vast experience of Mike Sack, director of SEM Technology & Development with Idearc Media Corporation, a recognized thought leader in the search engine marketing and online customer acquisition space. Mr. Sack is a regular speaker at industry events such as Search Engine Strategies and has had several articles published in recent years.

"We're excited to have Mike Sack participate in what is the first of many highly informative events," said Search Engine Watcheditor Elisabeth Osmeloski. "Those who invest the time in educating themselves about best practices and techniques in search engine marketing will reap the benefits."

To register for the April 4th webcast please click here or learn more about upcoming events, including SES NY please visit www.SearchEngineStrategies.com.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com