Press Release

Andrew Goodman to Chair Search Engine Strategies (SES) Toronto 2008 & 2009 Conference & Expos

Toronto, ON - August 13, 2007 - Search Engine Strategies today announced that Andrew Goodman has been appointed as Chairman and host of the 2008 and 2009 Search Engine Strategies Conference & Expos in Toronto, the premier Canadian event for search engine marketing and optimization. See www.SearchEngineStrategies.com.

Andrew Goodman is founder of Toronto-based Page Zero Media, a marketing agency which focuses on ROI-driven paid search and custom online marketing plans. He is also co-founder of Traffick.com, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2005; 2nd ed. 2008); and frequently quoted in publications like The Wall Street Journal, National Post, New York Times, Globe and Mail, and New Media Age.

He has spoken and moderated at some 20+ Search Engine Strategies conferences around the world, and has previously hosted the Toronto event alongside SES Programming Director Chris Sherman. As Chair of SES Toronto 2008, Goodman will resume his hosting and moderating roles as well as work closely with the Incisive Media content team to build an educational and enlightening program.

"SES Toronto is known as the largest internet search conference and expo in Canada," said Andrew Goodman. "The Canadian search landscape is clearly growing, so I am thrilled to be given the opportunity to organize and host the next 2 events in Toronto. This past year I was excited to introduce new content to the program in emerging fields such as online public relations, measures of search relevance and 'ad quality,' and social media, and to discover new speakers who really hit it off with the SES audience. I look forward to further deepening and freshening the content and to continuing to foster working relationships among search marketing experts and the business community."

"Andrew's expertise in search marketing and long history with SES made him the natural choice for next year's Toronto event," said Kevin Ryan, vice president of global content for Search Engine Strategies and Search Engine Watch. "We look forward to working with Andrew again, who understands the demand for insightful education and networking in this region."

For full information on Search Engine Strategies Toronto '08 and other upcoming conferences in the series, visit www.SearchEngineStrategies.com.

If you would like to meet Andrew Goodman or Kevin Ryan they will both be in San Jose next week for SES San Jose.

—  —  —

About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com