Press Release

Best Selling Author Believes That Investment In Canadian Search Marketing Will Soar As Canada's Internet Industry Come Of Age

Seth Godin Makes It Big In Canada

London, UK - 6 July 2007 - Incisive Media today announced results from this year's Search Engine Strategies Conference and Expo in Toronto. Figures show a significant increase in exhibitors and sponsors at this year's event, with delegate numbers increased by over 10% compared to 2006.

Many discussions this year were related to social networking. It was reported at this year's event that Canada now accounts for 11% of Facebook's global membership. With many of the major search engines now providing Canadian specific services, Google, Yahoo and MSN representatives spoke about their technologies, new features and statistics.

Renowned speaker and best selling author Seth Godin delivered a Keynote speech in which he acknowledged Canada as a formidable market for online business. There is a marked growth in online business in Canada and Seth focussed on the battle between the search engines and businesses that are not playing by the rules - with reference to the practice of SEO.
Godin said:

"I believe that the search engines will win through because they are becoming much better at determining relevance. We will see a tremendous increase in investment in online marketing over the next twelve months in Canada."

Recently appointed Vice President Of Global Content SES & SEW, Kevin Ryan said:

"The growth of online advertising and with search specific disciplines is witnessed by the obvious increase in the level of sophistication and subject matter knowledge of SES attendees. It's only going to get bigger and better from here"

For full information on Search Engine Strategies Toronto '07 and other upcoming conferences in the series, visit www.SearchEngineStrategies.com.

SES will be holding a Toronto Edition in 2008, please stay tuned for details.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com