Press Release

SEO-PR Co-Founder Offers Press Release SEO Training Class at Search Engine Strategies (SES) Conference & Expo in Toronto

Greg Jarboe, the industry's top expert in press release SEO, will teach one of the four half-day search training classes at SES Toronto on Monday, June 11

Toronto, ON - May 30, 2007 - SEO-PR and Incisive Interactive Marketing today announced that they will offer a social media relations and press release SEO training class at the Search Engine Strategies (SES) Conference & Expo 2007 in Toronto (www.SES-Toronto.com). Greg Jarboe, the president and co-founder of SEO-PR, will teach one of the four half-day search training classes at the Intercontinental Toronto Centre Hotel on Monday, June 11, the day before the SES 2007 event opens.

Matt McGowan, Vice President of Marketing of Incisive Interactive Marketing, said, "Based on the overwhelmingly positive feedback we received on our search training classes in San Jose, Chicago, and London, we have decided to expand SES Toronto to include a day of dedicated intensive workshop training. These classes can be taken in addition to the conference or independently. The added training day has been created to provide attendees with guided, hands-on exposure that puts theory into practice in a highly interactive environment."

McGowan added, "Each of our workshop providers is a leader in their respective field. This includes SEO-PR's Greg Jarboe, the industry's top expert in press release SEO and social media relations. He is a frequent speaker at Search Engine Strategies and a correspondent for the Search Engine Watch blog."

The social media relations and press release SEO training class is for managers and professionals in SEO firms, PR agencies, and communications departments. During the first part of this workshop, participants will be able to:

• Conduct keyword research to find 2 to 3 relevant news search terms that your target audience is likely to use;
• Make sure your release actually includes your target terms - particularly in the headline and first few sentences;
• Add hyperlinks intended to help people find interesting, related content, when applicable;
• Use press release distribution services crawled by Yahoo! News, AOL News and Google News;
• Measure results of your campaign - whether your objective is to build brand awareness, increase web site traffic, generate sales leads, or sell products online.

During the second part of this workshop, participants will also learn how to use new social mapping tools to identify the most influential bloggers in their market and old media relations techniques to engage these bloggers in productive conversations. They will also see case studies featuring blogger relations success stories from:

• The Christian Science Monitor
• MarketingSherpa
• WindowsSecrets.com
• The Wharton School

Jarboe added, "The training classes are very different from the conference sessions at SES. The workshops provide in-depth training in a small class setting, which means instructors are readily accessible for informal one-on-one or small group discussions. The conference provides a unique setting to network with fellow marketers and search engine industry professionals to discuss the trends in search engine marketing. This combination provides a high impact learning environment."

The press release SEO training class can be taken in addition to the Search Engine Strategies Toronto conference, which runs June 12-13, 2007, or independently.

Go to SES Toronto 2007 Training to view a description of this and the other search training classes. If you have questions or would like to register for the supplemental training sessions, please email the SES Registration Department at registration@incisivemedia.com or call (203) 295-0050. There is an additional cost to attend - full-day passes are CAD $1,380 / USD $1,195 and half-day passes are CAD $750 / USD $645.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com