Press Release

Bay Area to Welcome Back Popular Search Engine Strategies (SES) San Jose 2007 Conference

Paid attendance, exhibitor sales running 100% Over '06 event

New York, NY - July 26, 2007 - Marketers intent on keeping ahead of the competition will flock to the Bay Area next month for the Search Engine Strategies (SES) San Jose '07 conference. The premier search industry event - one in a series of global conferences - runs August 20-23, 2007, at the San Jose McEnery Convention Center. The popular conference features over 60 panels and sessions on timely topics including video search, link baiting, click fraud and mobile search.

Incisive Media, parent company of the SES series, today announced that paid attendance and exhibition space are running 100% over last year's event at this time.

With a reputation as a lively forum where people learn as much from colleagues as experts, SES San Jose draws search industry experts along with representatives from the top search engines themselves to rub elbows with marketers from around the country and talk search from morning until night.

"Search and all that it entails is only becoming more critical for marketers, an area about which they need to be up to speed," said Kevin Ryan, VP of Global Content for the SES series. "Intense competition and ever-changing rules of the game challenge search and marketing professionals on a daily basis. That's why they spend time at SES - to catch up, get ahead."

• The Search Landscape -- What's the most popular search engine? The most used search engine? What vertical areas of search are growing? Are people using search toolbars more or less? In this session, representatives from major ratings and traffic analysis services share stats and info on topics such as these.
• Benchmarking An SEM Campaign -- How can you tell if your search marketing campaign is working? Examine techniques and ideas for establishing benchmarks in the rapidly evolving space.
• Video Search Optimization -- If you're producing video content, there are video search engines that specialize in gathering your video and making it available to searchers seeking such content. This session looks at how to make your video more visible in these specialized services.
• One Billion Searchers -- The people's republic of China is being heralded as the next great frontier on the web. Eastern and Western companies are rushing to get a piece of the action, but does anyone really understand the marketplace? Leading experts with "feet on the street" in China discuss the marketplace and the impact it's having on the world.

Search Training Classes

A full day of search training classes will be offered following the SES conference on Friday, August 24th. Attendees can expect hands-on exposure with practical advice and tips in a highly interactive environment. Consultants, site designers, website owners, in-house marketing professionals and others are good candidates to experience firsthand the latest developments in search engine strategy. Topics to be addressed include "Tech Pitfalls That Will Derail Your SEO" and "Viral Marketing and Link Baiting" among others. Class size is limited and early registration is encouraged. Training can be taken in addition to the conference or independently.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com