Press Release

The Kelsey Group and Search Engine Strategies (SES) to Partner on Upcoming ILM:07 and SES Chicago Conferences

New collaboration will combine Kelsey's local focus and SES' search expertise to create comprehensive view of local online media and search marketing landscape

PRINCETON, NJ; LONDON; and NEW YORK (July 30, 2007) -The Kelsey Group, the leading provider of research, data and strategic analysis on directories, small-business advertising and local online media, and Search Engine Strategies, the premier search engine marketing conference series, today announced an agreement to partner on the programming and marketing of upcoming conferences.

Under the agreement, SES will create and lead tactical SEM and SEO sessions for The Kelsey Group's Interactive Local Media 2007 (ILM:07) conference, which takes place Nov. 28-30, 2007, at the Hyatt Regency Century Plaza, Los Angeles, California (https://searchenginesstrategies.com/local/nov07/). In addition, The Kelsey Group will program local content sessions for SES Chicago, which takes place Dec. 3-6, 2007, at the Chicago Hilton.

"Our collaboration with SES brings together the strengths of our two organizations, resulting in more complete and dynamic conferences about the search engine marketing and online local media marketplaces," said Neal Polachek, senior vice president, The Kelsey Group. "We look forward to working with SES to leverage our combined resources to create two valuable and compelling events."

"In partnering with The Kelsey Group, we're establishing an 'expertise exchange,' which will further understanding of the local and search arenas," said Kevin Ryan, vice president, global content director, SES and Search Engine Watch. "ILM and SES Chicago attendees are in for a treat."

Program details for each event will be announced in the fall. For more information on ILM:07, visit www.kelseygroup.com/ilm2007. For more information on SES Chicago, visit www.searchenginestrategies.com/sew/chicago07.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com