Search Engine Strategies Conference & Expo
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Press Release

Search Engine Strategies (SES) Latino Conference & Expo Dates Confirmed 18 & 19 June 2007

Executives and their teams will converge on Miami for a two day action packed online search marketing and networking event.

London, England - 29 May 2007 - Incisive Media's 2nd annual Search Engine Strategies Latino Conference & Expo is to be held on 18th & 19th of June at the Intercontinental Hotel Miami Florida. In addition to being the fastest growing demographic segment online, U.S. Hispanics and Latin American consumers rank among the world's top Internet users. This SES event is a must not only for those companies hoping to target and grow their US Hispanic and Latin American customer base but also those executives who are looking for a more basic understanding of what Search Engine Marketing is and how it can be used to grow revenue and profits.

Organised by world-renowned internet search authority Nacho Hernandez. Nacho is the founder and CEO of iHispanic Marketing Group, a leading consulting firm for search marketing and Internet strategy for the worldwide Hispanic markets.

SES Latino is pleased to announce that the keynote speaker this year will be Gonzalo Alonso - Google's General Manager for Spanish-speaking Latin America. In this position, Alonso is responsible for the operation of all of Google's operations in the Hispanic markets in Latin America and the United States. Before joining Google, Gonzalo Alonso was the Sales Director of T1MSN, the biggest Portal with the highest online advertising quota in Latin America.

SES Latino is a two-day event that will be conducted in English with live translation in both Spanish & Portuguese. The Conference will not only offer real-time actionable information that will help to grow businesses through the development of a Search Engine Marketing strategy but also provide a unique setting to network with fellow marketers and search engine industry professionals.

Marketers from around the globe will learn how to grow their business and improve their ROI using the latest developments and solutions in search engine marketing.

Every session is ranked according to its content and degree of understanding, making it a crucial event for the beginner as well as the experienced search marketer. Delegates will have the opportunity to learn from presentations, case studies and panel debates. Topics include:

For those new to SEM:

  • How search engines list Web sites for free and through paid placements.
  • How to get free "organic" traffic by building a site that pleases search engines and your visitors.
  • How to efficiently purchase listings guaranteed to rank your company at the top of search engine results.
  • How to manage language issues you may encounter with Spanish content.
  • How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy - and get tips on improving conversion if they don't!
  • How to build links in Latin America that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines.
  • What's coming next in the constantly evolving world of Web search and how you can profit from the latest trends.

    • For those Advanced in SEM:

  • What have I been missing out on in the U.S. Hispanics and Latin America markets?
  • How global search engines participate in Latin America.
  • How users' search behaviour differs in Latin America from the rest of the world.
  • What structural and cultural barriers to entry the global search engines (such as Google, Yahoo! and MSN) might encounter as they expand into local Latin American markets.
  • Why Latino users in some markets prefer to use local/regional search engines and directories rather than global search engines, and how partnerships may be the best way to evolve.
  • How global search engines treat Hispanic content and websites located in Latin America differently than those located in the U.S.
  • What global search engines may do to gain market share and search volume in Latin America.
  • What global search engines must do to increase relevancy and monetization of Hispanic and Latin American content.
  • What businesses from Latin America need to do to benefit from the search industry by participating on the Internet.
  • What the current trends in Search are and how will they adapt to the Hispanic/Latin American markets.

    • Visit https://searchenginesstrategies.com.

    For sponsorship and exhibition information contact Frank Fazio at +1 203 295 0052 or at sales@searchenginestrategies.com.

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    About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

    Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

    Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

    Editorial Contacts
    Ann Shannon
    PAN Communications
    978-474-1900
    ses@pancomm.com

    Matt McGowan
    Incisive Media
    212-457-7794
    matthew.mcgowan@incisivemedia.com