Press Release

Search Engine Strategies (SES) China Conference & Expo Dates Confirmed May 25 & 26

London, England - 22 March 2007 - Incisive Media today announced that its 2nd Annual Search Engine Strategies China 2007 Conference & Expo, the premier event for search engine marketing and optimization, will be held on 25th & 26th May in Xiamen.

See www.SearchEngineStrategies.com/sew/china07/.

Organised and hosted by Chris Sherman, the world-renowned search engine authority, this two-day event is sponsored by Yahoo China. It will feature presentations, case studies and panel discussions from top search experts covering all aspects of search engine-related promotion (SEM/SEO). This event will teach delegates the ins-and-outs of search engine marketing and optimization and it will provide a forum for delegates to communicate with the search engines themselves.

Marketers from around the globe will learn how to grow their business and improve their ROI using the latest developments and solutions in search engine marketing and optimisation. Every session is ranked according to its content and degree of understanding, making it a crucial event for the beginner as well as the experienced search marketer. SES also provides a unique setting to network with fellow marketers and industry professionals to discuss the latest issues and trends in search engine marketing.

Delegates will have the opportunity to learn from presentations, case studies and panel debates. Topics include:

• Which are the major search engines beyond Baidu, Google & Yahoo?
• How to market and optimize with character-based content?
• How to understand the Chinese Internet users' behaviour?
• How to find and work with local partners?
• How to monetize on the massive grass-root web sources?
• What are Chinese advertisers looking for in their global marketing?

Register for the conference by May 1st , and save £50. For more information about Search Engine Strategies Conference & Expo 2007 and to view the agenda online visit https://searchenginesstrategies.com. For sponsorship and exhibition information contact Frank Fazio at +1 203 295 0052.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com