Press Release

Search Engine Strategies Returns to Chicago
December 3-7, 2007

Marketing visionaries, including Don Schultz, Seth Godin, Jack Myers, and John Battelle, provide fresh insight on search engine marketing (SEM/SEO) industry hot topics.

Chicago, IL - Oct 1, 2007 - Search Engine Strategies (SES) returns to Chicago this year with an exciting line-up of popular sessions and new content at SES Chicago 2007. This event, taking place at the Chicago Hilton December 3rd-7th, draws not only a large Chicago & Midwestern crowd, but also delegates from across the country and the world, as over 30 countries were represented last year.

Opening the show with the first of two keynotes will be noted marketing authority and Professor (Emeritus-in-Service) of Integrated Marketing Communication, Northwestern University, Don Schultz, who is known for thought leadership and "telling it like it is" in the world of integrated marketing. In his first Search Engine Strategies keynote address, Professor Shultz will discuss the universe of search behavior along with the cultural impact of search.

Also in the keynote line-up will be marketing guru and author Seth Godin, who will share his thoughts on the industry along with an exclusive peek at his new book, Meatball Sundae. A meatball sundae is a monstrosity, the unfortunate combination of old and new that leads to pretty much nothing at all. By understanding the key drivers of the new marketing, attendees at this keynote will be able to embrace what works and abandon the legacies that are holding the industry back. All SES Chicago attendees will receive an advance copy of Godin's latest book.

Topping the list of fresh content will be mega sessions, designated Orion Panels. An industry thought leader and acknowledged visionary for more than 25 years, Jack Myers will be a featured speaker at the morning Orion Panel entitled Search, Privacy and Community in the Digital Age. Additionally, John Battelle an entrepreneur, journalist, professor, and author and will be a featured speaker at the afternoon Orion Panel entitled Universal, Blended and Vertical Search. They, along with a cast of search and brand marketing thought leaders, will discuss the impact of universal search and the convergence of search, social media, privacy and community.

SES newbies and alumni alike will quickly learn how to maximize search engine marketing and optimization opportunities and will stay informed of the latest search developments and solutions in this area. Organized and hosted by world-renowned search authority Kevin Ryan, SES Chicago delivers real-time actionable information you need to grow your business through search engine marketing and grants access to the world's most comprehensive gathering of search engine marketing and optimization-related providers, partners and affiliates.

"SES Chicago is the first opportunity for our new domestic advisory board to contribute to the show's layout," said Kevin Ryan, Vice President of Global Content for Search Engine Strategies, an Incisive Media property. "We've branched out from our roots and have shaken up the predictable sessions. With the incredible guidance from our board, as well as the suggestions of our attendees, and SES faculty, we're bringing the show's most diverse line-up of content to rejuvenate the industry."

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com