Press Release

Search Industry Luminaries Gearing Up for Search Engine Strategies (SES) Chicago 2007

Strategic Development Sessions, Visionary Orion Panels Among Highlights at 9th Annual SES Chicago Event

Chicago, IL - November 7, 2007 — When Search Engine Strategies (SES) Chicago 2007, returns to Chicago next month, marketers will be treated to brand new strategic development workshops alongside visionary panels and full-day specialty tracks focused on areas including retail, local and multimedia (www.SearchEngineStrategies.com/chicago).

The event, set for the Chicago Hilton on December 3-7, 2007, will kick off with a highly anticipated keynote address by entrepreneur and bestselling author Seth Godin and noted author and Professor Emeritus of Service at Northwestern University Don Schultz.

This year, SES Chicago takes a new approach to educating search engine marketers on the fast-moving search industry. Day one is focused on strategic development workshops—bringing valuable context to subsequent sessions. Strategy sessions include "Search Around the World," "Mobile Search Battles" and "Web Analytics."

Thought-provoking Orion Panels are also new this year at SES Chicago. Orion Panels include:

Search, Privacy and Community in the Digital Age -- What happens when a born-again social media advocate, a privacy expert and a top agency and publisher talent get together for a discussion? Probably the future of connected marketing. With technologies like collaborative filtering and search functions in the social community, your customers' search destination might not be a search engine. Privacy considerations further complicate the situation and the future might look a bit different than you'd expect. Featuring Alan Chapell, President, Chapell & Associates; Jack Myers, President, JackMyers.com; Pauline Ores, SES Advisory Board and Senior Marketing Manager, Community and Collaboration Strategy, Global Small & Midmarket Business, IBM Corporation.

Universal, Blended and Vertical Search -- Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Hear from industry gurus about how search, marketing and information seeking is changing the industry that follows the search. Featuring Mike Grehan, President, International Business Development, Bruce Clay, Inc.; Andrew Goodman, Principal, Page Zero Media; Brad Goldberg, GM, Search Business Group, Microsoft Corporation; James Lamberti, Senior Vice President, Search and Media, comScore, Inc; Jim Müller, Tech Lead, Universal Search, Google.

Organized and hosted by search authority Kevin Ryan, SES Chicago offers up-to-the-minute, practical information that marketers need to grow their businesses through search engine marketing. SES Chicago grants access to the world's most comprehensive gathering of search engine marketing and optimization-related providers, partners and affiliates.

"In response to attendee input, we've put a different spin on SES Chicago," said Kevin Ryan, Vice President of Global Content for Search Engine Strategies, an Incisive Media property. "Dedicating the first day to strategic development offers an important foundation for newcomers and expert marketers alike."

For more information on SES Chicago and other shows in the series, see www.SearchEngineStrategies.com/chicago.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com