Press Release

Search Engine Strategies (SES) London 2007 Conference & Expo Dates Confirmed 13-15 February

London, England - November 30, 2006 - Incisive Media today announced that its Search Engine Strategies London 2007 Conference & Expo, the premier UK event for search engine marketing and optimization, will be held on 13-15 February at ExCel London. See www.SearchEngineStrategies.com.

Organised and hosted by Chris Sherman, the world-renowned search engine authority, this three-day event will feature presentations, case studies and panel discussions from top search experts covering all aspects of search engine-related promotion (SEM/SEO). This event will teach delegates the ins-and-outs of search engine marketing and optimization and it will provide a forum for delegates to communicate with the search engines themselves.

Marketers from around the globe will learn how to grow their business and improve their ROI using the latest developments and solutions in search engine marketing and optimisation. Every session is ranked according to its content and degree of understanding, making it a crucial event for the beginner as well as the experienced search marketer. SES also provides a unique setting to network with fellow marketers and industry professionals to discuss the latest issues and trends in search engine marketing.

At SES London 2007 delegates will have the opportunity to learn from presentations, case studies and panel debates. Topics include:

• How search engines list Web sites free and through paid placements.
• How to get free "organic" traffic by building a site that pleases search engines and your visitors.
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results.
• How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy - and get tips on improving conversion if they don't.
• How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines.
• What's coming next in the constantly evolving world of Web search, and how you can profit from those changes.

Conference host Chris Sherman said:

"Search Engine Strategies London Conference & Expo is one of the industry's most important global events. We have gathered together the industry's leading experts and influential practitioners to provide online marketers at every level and from any industry with the tools and strategies they need to increase their visibility in search engines, improving their ROI and enhancing their brands. We're very excited about spotlighting the latest trends and best practices in search marketing in February."

Potential delegates can tune in next week to WebMasterRadio.FM to listen and observe the action at SES Chicago 2006, which is being held at the Chicago Hilton on December 4-8, 2006.

Register for the conference by January 26, and save £100. For more information about Search Engine Strategies Conference & Expo 2007 and to view the agenda online visit

The classes can be taken in addition to the SES San Jose conference or independently. Go to https://searchenginesstrategies.com/sew/summer06/training.htm to view the training class schedule. There is an additional fee of $1,295 to attend the full day work shop or $695 for a half day registration. To register for the supplemental training sessions, go to https://searchenginesstrategies.com/sew/summer06/registration.html, email the SES Registration Department at sales@searchenginestrategies.com, or call (203) 295-0052.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com