Press Release

Growing Interest in Search Engine Marketing Fuels 20% Growth in Attendance at Search Engine Strategies (SES) Chicago 2006

New York, NY - Decemeber 15, 2006 - Thousands of marketers braved the bitter cold and journeyed to the Midwest last week for the 8th annual Search Engine Strategies (SES) Chicago, hosted by Incisive Media. The conference, part of the Search Engine Strategies premier global series (www.searchenginestrategies.com), featured over 50 sessions covering an array of hot topics including social media, search with other forms of advertising (not just direct marketing), video optimization, click fraud, B2B, big site SEO/SEM, regulated industries and conversions/analytics.

Three significant announcements from SES Chicago captured the attention of attendees and the search industry:

• In his first public appearance since stepping down from Netscape, Jason McCabe Calacanis announced during his keynote that he will join Sequoia Capital, a West coast venture investment firm that helped back YouTube and Google in the past, as Entrepreneur in Action.
• Incisive Media announced that Rebecca Lieb has been promoted to editor-in-chief of the ClickZ Network. In fulfilling her new responsibilities, Lieb will also provide editorial direction for the Search Engine Watch website (www.searchenginewatch.com).
• Search marketing journalist Jim Hedger broadcasted live on Webmaster Radio.FM from the floor of Search Engine Strategies in Chicago. Hedger began an investigation into click fraud following the recent $90 million settlement by Google. He found evidence of widespread botnets, or networks of computers unknowingly running "clickbot" applications that produce fraudulent clicks on pay-per-click ads, like those on Google's AdWords and other networks.

"SES Chicago forecasted what's coming next in the continuously evolving world of Web search, educating attendees on how to profit from these changes," said Matthew McGowan, vice president of Incisive Interactive Marketing. "The search industry is constantly reinventing itself and marketers need to work together in the communal atmosphere that SES offers to make sense of it all."

Through discussions with colleagues and experts, attendees at Search Engine Strategies Chicago determined how to obtain free "organic" traffic by building a site that pleases search engines and your visitors, how to efficiently purchase listings guaranteed to rank your company at the top of search engine results, and how to calculate the ROI of your SEM and SEO efforts.

For full information on Search Engine Strategies Chicago '06 and other conferences in the series including New York SES in April 2007, visit www.searchenginestrategies.com.

—  —  —

About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com