Profile

David White
Director, European Operations
Efficient Frontier

David White heads European operations for Efficient Frontier, the world's leading search engine marketing firm. He joined Efficient Frontier as the company's first full time employee in 2003 and after achieving great success with many US clients, including Expedia, Edmunds and Lending Tree, he moved to London to bring Efficient Frontier's powerful Wall Street based algorithms to European paid search advertisers.

David brings a rigorous and quantitative approach to paid search, and prior to working at Efficient Frontier he worked in the capital markets industry at a firm called Wall Street Analytics. In that job, he built mathematical models to predict the returns of investments under different market scenarios and used these models to help investors like Citigroup to maximize the return on their investments.

David first worked in the search engine industry as a programmer at Ask (Jeeves) during 2001.

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