Attendees may register for training in addition to or independently of the SES New York conference. Workshops take place on the Friday after the event. Additional registration fee applies.
Friday, March 25 - Search Engine Optimization Training
| Time: | 8:30-5:30pm |
| Cost: | Full-day $1,245 |
| Instructor: | Bruce Clay, Bruce Clay, Inc. |
| Description: | Bruce Clay SEO Training: Bruce Clay, an industry recognized expert on SEO, will offer a one-day SEO Training Course in conjunction with SES New York. This course is targeting marketing and technical staff alike and offers strategy and tactics necessary in today's fast changing search world. The course, which covers SEO methodology, concepts and strategies, will provide the process needed to achieve significant traffic. Focusing on white-hat search engine-compliant SEO methods, the course covers techniques allowing you to change your sites while staying away from the techniques that will get you in trouble. Others that have completed the extended course have raved about it, and this training will be no exception. The Bruce Clay SEO Training offers a specific and clear view of the techniques required to beat your competition in the war for search results supremacy for your properly selected and targeted keywords. |
| Topics: |
The training covers:
Each student receives a FREE copy of Search Engine Optimization For Dummies: All-in-One Desk Reference. http://www.bruceclay.com/seo/seofordummies.htm |
| About the Instructor: |
Bruce Clay has been a recognized leader in the search marketing arena since 1996, when he launched one of the first consulting firms devoted to search engine optimization (SEO). His pioneering efforts continue to lead the search industry by providing award-winning SEO training and certification courses, the SEO Code of Ethics and the full-featured SEOToolSet®. Bruce hosts SEM Synergy (www.semsynergy.com), a weekly half-hour show on WebmasterRadio.fm covering all aspects of Internet marketing. He is the co-author of Search Engine Optimization All-in-One For Dummies, a comprehensive desk reference, and is a principal editor and speaker for SEMJ.org, a scholarly research journal for search engine marketing. Widely recognized as a search marketing expert, he has been quoted in such publications as The Wall Street Journal, USA Today, PC Week, Wired Magazine and Smart Money, and is a frequent speaker at national industry conferences. |
Bruce Clay
Adlucent was very pleased with our results from SES New York last year. With an exclusive focus on retailer paid search, we were able to talk to the right individuals at our target companies and closed three new clients from our conversations there.
—Ashwani Dhar, SVP, Adlucent
We chose SES New York to launch Analytics SEO in the US, having successfully launched our SEO project management tool at SES London a year earlier. In the 3 weeks since the show, we have already closed enough business to more than pay for the cost of the event. What impressed me most was the quality of the leads generated; by and large we were speaking with buyers or heads of SEO in a position to recommend a solution for their business. Getting a good ROI from events like this is absolutely essential to growing privately-funded businesses like ours.
—Laurence O'Toole, Founder, Analytics SEO
The material I learned from just a single session alone made it worth attending the conference.
—Sam Gomez, VP Digital Marketing, Sony Music
