Networking Event - 7:00-late
SES New York Meet & Greet

This event is open to all SES New York attendees. Hang out, talk about sessions you're looking forward to seeing and questions you're ready to ask. Share your experience and interest in marketing! (Over some drinks of course.)

Want to attend? Join the SES New York Meetup Group to RSVP.

Location: Bridges, Hilton Hotel Lobby Bar

Contest - 10:00-6:30pm
Play Facebook Face-Off @ SES NY | Win an Xbox® 360 With Kinect™
Receive a FREE T-shirt just for visiting the 15miles booth. Then, pose for the camera in your shirt, make the photo your Facebook profile picture (upload it right at the booth) and post a message to http://www.facebook.com/15miles to be entered into a random drawing. For complete contest details or to reserve your shirt, please visit 15miles.com/ses. Quantities are limited.

Location: Expo Hall, booth #1303

Sponsored Session - 11:30-12:30pm
6 Strategies For Superior SEM Results
This innovative session has a single goal: to provide strategies and tips that can be immediately implemented to improve the results of your online marketing efforts.

The 6 Strategies covered will span PPC Management, SEO, Social Media and Conversion Optimization, and will be supported and illustrated by client case studies and specific examples. Brought to you by Wpromote, a Four-Time Inc 500 company and the #1 Ranked SEM Firm Worldwide, this will be one of the most dynamic and valuable sessions of 2011.

• Speakers:
  Michael Mothner, Founder & CEO, Wpromote Inc.
  Michael Stone, Vice President, Sales & Strategy, Wpromote Inc.
  
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Location: Sutton South

Sponsored Session - 1:30-2:30pm
DoubleClick Search V3 Preview
Come see Google's latest innovations in search advertising, including a preview of major upgrades to the DoubleClick Search management system.

• Speakers:
  Ariel Bardin, Director, Product Management, Google
  Scott Silver, Director, Engineering, Google
  
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Location: Sutton South

Sponsored Session - 3:00-4:00pm
Outmaneuvering the Counterfeiters: How to Protect your Campaign Investments and Your Brand
If your brand is well-known, it's a target for counterfeiters. But did you know you are competing with them for search traffic? In fact, they are very successfully making sales to your customers who often mistake the counterfeiters for your brand. This session is designed to provide search professionals - especially those promoting major brands - with an overview of how savvy counterfeiters exploit both PPC and organic search to steal traffic and results from brands. The session will include case studies from the luxury and sports segments highlighting the tremendous amount of traffic that counterfeiters can generate as well as the amount of investment that they make in online marketing, using branded keywords as bait. This session will also review best practices for combating counterfeiters.

• Speakers:
  Rebecca Lieb, Search Authority and Author, The Truth About Search Engine Optimization
  Frederick Felman, Chief Marketing Officer, MarkMonitor®
  
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Location: Gramercy

Networking Event - 5:00pm
IMNY March Meeting
Join our casual networking party! Let's discuss search engines and social media sites. Let's best Bing, grapple with Google & tackle Twitter. To make it easier to find us the organizers will be wearing green shirts. Feel free to also wear green.

Location: Hilton New York

Networking Event - 6:00-7:00pm
SEMPO Networking Reception

Location: Expo Hall

Networking Event - 9:00pm-late
WebmasterRadio.FM's SearchBash
WebmasterRadio.FM is once again opening up a night club for everyone in attendance at SES NYC 2011. However, you must RSVP online here: http://www.surveymonkey.co m/s/SR5KNWM

Location: Hudson Terrance, 621 West 46th Street, New York, NY
Find out: who's coming

Sponsored Session - 9:30-10:30am
Bing: More Bang For The Click
Come learn how can help you build a better online footprint and reach more customers with Bing. If your goal is immediate traffic, we've got you covered. If you want to understand your current place in Bing's index, again, we've got you covered. Need advice, no problem. We even have a way for you to put your business online without a website. If you have a business and want to get more from the internet, this session is for you. Come explore Bing's Webmaster and online advertising features with us.

• Speakers:
  Duane Forrester, Senior Program Manager, Bing
  Kunal Das, Search Evangelist, Microsoft
  
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Location: Sutton North

212 NYC Interactive Advertising Session - 10:00-12:00pm
Mobile Mobile Everywhere....How to Play in the Sandbox
Two words... one billion. Eight words... that's how many mobile devices are sold annually. That's a lot of phones. So with mobile becoming more and more ubiquitous, are we sure that we—as marketers—are asking the right questions? Who is converting? To app or not to app? What are the differences if any between the Android and iPhone markets? Is age just a number? Join us as we explore the mobile frontier and get drunk off our devices. Sponsored by Pontiflex.

• Speaker:
  Erin Wilson, Mobile Specialist, Microsoft

Location: Murray Hill

Contest - 10:00-3:00pm
Play Facebook Face-Off @ SES NY | Win an Xbox® 360 With Kinect™
Receive a FREE T-shirt just for visiting the 15miles booth. Then, pose for the camera in your shirt, make the photo your Facebook profile picture (upload it right at the booth) and post a message to http://www.facebook.com/15miles to be entered into a random drawing. For complete contest details or to reserve your shirt, please visit 15miles.com/ses. Quantities are limited.

Location: Expo Hall, booth #1303

Sponsored Session - 11:00-12:00pm
Over 50 Killer Internet Marketing Tools To Measure Your Online Marketing Strategies
Jim will discuss 15 of the most critical areas which you must analyze for the successful execution of your online marketing strategy and will show you 50 of the BEST internet marketing tools, explaining exactly how to use them to give you leverage over your competitors and maximizing your traffic.

Jim will be talking about some of the best online marketing tools to measure both your own and your competitors internet marketing strategies in the following areas: website ownership info, ranking analysis tools, backlink analysis tools, keyword research tools, content analysis tools, on page SEO analysis tools, analytics tools, competitor analysis tools, widget tools, link bait tools, video marketing tools, local marketing tools, social media marketing tools, reputation monitoring & management, and more.

If you actively measure your campaign or your competitors online marketing strategy, then this is a must-attend session.

• Speaker:
  Jim Boykin, CEO and Link Building Ninja, We Build Pages Internet Marketing Services
  
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Location: Gramercy

Sponsored Session - 1:00-2:00pm
Google Ad Innovations
Take a crash course in the latest AdWords innovations. Discover new ad formats, tools to simplify and automate account management, new ways to scale your ads across the Google Network, and more. For a sneak preview, visit www.google.com/ads/innovations/

• Speaker:
  Alexandra Kenin, Product Marketing Manager, Google AdWords
  
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Location: Sutton South

Sponsored Session - 2:30-3:30pm
Is The Search Alliance Paying Off For Search Marketers?
Marin Software and Razorfish recently unveiled the results of an exclusive study conducted to analyze the impact of the Yahoo! and Microsoft Search Alliance on paid search campaign performance. For this study, Marin evaluated several key metrics from the Marin Global Search Index which includes over 800 clients collectively managing more than $1.8 billion in annual paid search spend.

In this session, Dr. Niraj Shah, General Manager of Marin Professional Edition will share insights on how the combined traffic of Yahoo! Search and Bing is changing the paid-search landscape. Marketers and agencies will come away with specific insights on:

• Has the Search Alliance impacted cost-per-click and conversion rates?
• Post transition, is Microsoft adCenter a more viable advertising platform?
• Is now the right time to invest in Yahoo! Search and Bing?

• Speaker:
  Niraj Shah, General Manager, Professional Edition, Marin Software
  
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Location: Sutton Center