Conference Agenda: SES New York 2011 - March 21-25 - SES Conference & Expo | The Leading Search & Social Marketing Event

Agenda Overview: SES New York 2011 - March 21-25

Monday, March 21 - SES Training (Additional registration fee applies)

8:00-12:00pm	Limited Space PPC Beyond Search: Facebook, LinkedIn, New Ad Formats, Targeted Display	Sold Out Getting Your In-House Search Program Up & Running	Sold Out How to Architect a Search-Engine Friendly Website
1:00-5:00pm	Limited Space Advanced Keyword Research	Sold Out Creating Social Media Strategies Using Audience Research	Sold Out Google AdWords Tactics to Improve Your ROI

9:00-5:00pm	IAB Local Advertising Forum
7:00pm-late	SES New York Meet & Greet

Theater Presentations: Schedule

Theater Presentations
in the Expo Hall
(open 10:00-6:30pm)

10:10-10:30
10:40-11:00
11:10-11:30
11:40-12:00
12:10-12:30
12:40-1:00
1:10-1:30
1:40-2:00
2:10-2:30
2:40-3:00
3:10-3:30
3:40-4:00
4:10-4:30
4:40-5:00
5:15-6:30

SeoClarity
Yahoo! & Bing
Marin Software
iProspect
Compete
iContact
Symantec
Wpromote
OrangeSoda
Amex Open
Trada
Website Mag
Atrinsic
Emailvision
Semne

Tuesday, March 22 - Day 1

7:30-6:30pm	Registration
8:00-9:20am	OMI Morning Workshop: Social Media Content Strategy Tactics & Best Practices
8:30-9:30am	Morning Coffee
9:30-10:30pm	Conference Welcome & Opening Keynote Duncan Watts Principle Research Scientist, Yahoo!
10:30-11:30am	Grand Opening of the Expo Hall (open 10:00-6:30pm)
	Track 1	Track 2	Track 3	Track 4	IAB Track
11:30-12:30pm	Introduction to Search Engine Marketing	iSponsored sessions are free to attend. Click for session details! 6 Strategies For Superior SEM Results	Introduction to Analytics	Search: Where to Next?	Meet the Buyers: Defining Quality in the Buying Experience
12:30-1:30pm	Networking Lunch
1:30-2:30pm	Information Architecture for the Modern Website	iSponsored sessions are free to attend. Click for session details! New Google Tools: DoubleClick Search V3 Preview & Ad Innovations	Analytics RX: Diagnosis and Recovery	Introduction to Information Retrieval on the Web	The QAGies Are Coming: The Movement for Quality in Display Advertising
2:30-3:00pm	Afternoon Break in the Expo Hall
3:00-4:00pm	Developing Great Content	Confidently Projecting ROI for SEO	iSponsored sessions are free to attend. Click for session details! Out- maneuvering the Counterfeiters	Social Media & Conversion: The Yellow Brick Road	The AAAA Digital Committee Speaks About Quality
4:00-4:15pm	Session Interval
4:15-5:15pm	The Basics of Link Building	What Every Paid Search Advertiser Needs to Know about the Bing/Yahoo Search Alliance	Social Media Metrics	Key Points in Launching a Global Website	RTB, DSP, ATD, WTF: Finding Quality is a Sea of Solutions
5:15-6:30pm	Networking Cocktail Reception in the Expo Hall
9:00pm-late	Webmasterradio.FM's SearchBash

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Theater Presentations: Schedule

Theater Presentations
in the Expo Hall
(open 10:00-3:00pm)

10:10-10:30
10:40-11:00
11:10-11:30
11:40-12:00
12:10-12:30
12:40-1:00
1:10-1:30
1:40-2:00
2:10-2:30
2:40-3:00

Superpages
DoubleClick
ideaLaunch
Local
Bruce Clay
iCrossing
Yahoo! & Bing
15miles
Brafton
BrightEdge

Wednesday, March 23 - Day 2

8:00-6:00pm	Registration
8:00-9:20am	OMI Morning Workshop: Successful Strategies to Get Bottom-Line Results from your Social Media Program
8:30-9:30am	Morning Coffee
	Track 1	Track 2	Focus Latino	Track 4	Track 5
9:30-10:30am	Channel Surfing: Measuring Profit & ROI Across Channels	SEO 101	Focus Latino: Introduction and Opening Keynote	Paid Search 101	iSponsored sessions are free to attend. Click for session details! Bing: More Bang For The Click
10:30-11:00am	Coffee Break in the Expo Hall (open 10:00-3:00pm)
11:00-12:00pm	iSponsored sessions are free to attend. Click for session details! Over 50 Killer Internet Marketing Tools To Measure Your Online Marketing Strategies	SEO on a Global Scale	Reaching Latinos through SEO	PPC Beyond Search: New Ad Formats, Display & Social	Social Media 101
12:00-1:00pm	Networking Lunch
1:00-2:00pm	Panda: The Aftermath. A Search Engine Watch Round Table Special.	Meaningful SEO Metrics: Going Beyond the Numbers	Search & Social Marketing To Latinos: Roundtable	iSponsored sessions are free to attend. Click for session details! Google Ad Innovations	Twitter 2.0: Creating & Distributing the Message
2:00-2:30pm	Afternoon Break in the Expo Hall
2:30-3:30pm	Crossing the Digital Divide: The Leap From Search to Display	iSponsored sessions are free to attend. Click for session details! Is The Search Alliance Paying Off For Search Marketers?	Analytics for the Latino Markets	Enterprise Level SEO	Killer Facebook Targeting Tactics
3:30-3:45pm	Session Interval
3:45-4:45pm	Technically Speaking, This is the Way You Do It	SEO is Dead. Long Live SEO!	Improved Conversions With Web Site Optimization	Ads in a Qualilty Score World	Social Media Solutions on a Budget
5:00-6:00pm	The Infamous SES Black Hat White Hat Unconferenced Session

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Thursday, March 24 - Day 3

8:00-4:00pm	Registration
8:30-9:30am	Morning Coffee
	Track 1	Track 2	Track 3	Track 4	Track 5
9:30-10:30am	Local 2.0: The Evolution of Local Search	Music & Search Engine Marketing: Quality Score & The Volume Game	Real Time Marketing: Your Brand and Your Site	Next Gen YouTube Marketing	B2B Search Marketing Tips
10:30-10:45am	Session Interval
10:45-11:45am	Local + Social: the Future of Promotion	Smart Mobile Marketing	Placement Matters: How Eye-Tracking Helps Improve Display Advertising	Managing Your Online Reputation	B2B Lead Generation Management & CRM Integration
11:45-12:45pm	Networking Lunch
12:45-1:45pm	Social Network Analysis	Best Practices and Experiences with SEM in the Financial Services Vertical	Enterprise Wide Solutions: How Will I Know When I Need One?	Conversion Tools of the Master Craftsman	Creative Keyword Research
1:45-2:00pm	Session Interval
2:00-3:00pm	Duplicate Content & Multiple Site Issues	Content Marketing Optimization	User Generated SEO: Leveraging Customer Words to Drive Search	Is Retargeting/ Remarketing Right for You?	How to Work Effectively With Your IT Department
3:00-3:15pm	Session Interval
3:15-4:15pm	Competitive Research	Plush Search: How Luxury Brands & Invitation Only Deals Sites are Making a Killing with Search Marketing	SEO Tough Love: Get Your Site Tuned Up!	Why Does Search Get All the Credit?	Search, PR & the Social Butterfly
4:15-5:15pm	Conference Wrap-Up

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Friday, March 25 (Additional registration fee applies)

9:00-4:30pm	Online Marketing Summit - All Things Digital Best Practice Day
8:30-5:30pm	Bruce Clay SEO Training
8:30-5:30pm	Cemper Link Building Training

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