• Core Facts

Expert Publishers, Advertisers and Members of the Agency Community Come Together to Discuss Best Practices and Latest Trends

                     

New York, NY, March 8, 2011 – The Interactive Advertising Bureau (IAB)’s Local Committee and Ad Networks and Exchanges Committee are programming a forum and track at SES New York, which takes place March 21-25, 2011 at the Hilton New York. SES New York, which is expected to attract more than 5,000 industry professionals, is the industry’s leading search and social marketing conference and expo. To attend SES New York and the IAB forum and session track, register before March 21 and receive the pre-show discount of up to $200.

 

The IAB Forum, scheduled for Monday, March 21, is a full day of sessions on Local Advertising, including a keynote speech by Warren Webster, President of Patch by AOL. The forum is a perfect guide for brands and agencies who are building a local advertising program.

 

Scheduled for Tuesday, March 22, the IAB track features the leading voices in the advertising industry who will be examining the latest trends and opportunities in ad networks and ad exchanges.

 

“We love partnering with the IAB’s industry gurus to present the latest developments and best practices to our attendees,” said Matthew McGowan, Managing Director of Americas for Incisive Media. “There are so many critical changes taking place in the advertising industry that it’s hard to keep up. The specialized networks and exchanges track will save anyone working in this arena a lot of time and effort, and the forum is perfect for local advertising professionals.”

 

“We’re particularly interested in participating in SES New York at this juncture of our committee because we will only be days away from certification against the new IAB Quality Assurance Guidelines,” said Jay Sears, General Manager of CONTEXTWEB, Inc. and co-chair of the IAB Networks and Exchanges Committee. “It will give us a great opportunity to hear from our constituents in the ad networks and exchanges community.”

 

Following the Webster keynote, the five sessions of the IAB Forum are:

·         “Geofences make good customers: Mobile targeting and local results” presents ideas on how to drive the right local audience to commercial opportunities.

 

·         “When it rains, it pours: Using apps to drive mobile and iPad engagement” lets attendees in on the first industry-wide study on the intersection between mobile and tablet devices and user engagement in the away-from-home market.

 

·         “Back at the wheel: How big auto drives sales” delivers information about how to use display, local and onsite-search to drive local sales.

 

·         “Clip and save: Group buying, digital couponing and content that works” addresses the group-buying craze and how marketers can incorporate it into their marketing campaigns.

 

·         “In El Barrio: Reaching US Hispanics where they live and shop” presents ideas for going after the $1 trillion purchasing power of the US Hispanic market.

 

The four sessions within the IAB Ad Networks and Exchanges Track focus are:

·        “Meet the Buyers: Defining Quality in the Buying Experience”
Chuck Moran, CMO of BURST Media, will moderate a discussion among leading New York City digital buyers about what they are looking for in an ad network or ad exchange.

 

·         “The QAGies Are Coming: The Movement for Quality in Display Advertising”
Rob Rasko, President and COO of CPX Interactive and co-chair of the Quality Assurance Guidelines Go-To-Market Working Group, will moderate a discussion about what it will mean to certify against the IAB Quality Assurance Guidelines starting in April 2011.

·         “The AAAA Digital Committee Speaks About Quality”
David Jacobs, Senior VP of Publisher Services, Advertising.com and Jay Sears, co-chairs of the IAB Networks and Exchanges Committee, will moderate a discussion among representatives from the 4As Digital Committee: Agency.com, Digitas, Kirshenbaum, MEC, MediaSmith, Moxie, Neo, OMD, and Starcom about the relative importance of transparency, control and simplicity in partnering with ad networks and exchanges.<!--[if gte mso 9]> Technorati Tags: search engine strategies, ses, new york, iab, local search, local advertising, incisive media, jay sears, contextweb