Word of mouth (WOM) is the most effective form of marketing in existence as it combines the newest strategies, tactics, and channels with the most basic human behaviour: people like to talk!

But the WOM industry is incredibly fast-paced and fluid with important new practices, debates, and continually emerging trends. WOMMA UK is a coalition comprised of top marketers and brands who are learning how to encourage and amplify this natural phenomenon while respecting and protecting its honesty and integrity.

Through the promotion of education, thought leadership, ethics and measurement, WOMMA UK aims to support the word of mouth industry in becoming the most effective and exciting approach that enables businesses to listen to, and engage with, consumers on and offline.