Theatre Presentation - 10:50-11:10am
Contextual Link Building: Content Creation for Quality Inbound Link Campaigns
The days of link farming and blackhat link building are over. Contextual content must be relevant to readers and search engines alike. Gain insight into quality content creation, whitehat content-based SEO, and contextual link building strategies that help boost website ranking, site traffic and reader interest.

• Speaker:
  Miranda Miller, Marketing, Submitedge

Theatre Presentation - 12:20-12:40pm

• Speaker:
  My Karlsson, VP Sales/Business Development

Theatre Presentation - 12:50-1:10pm
Trust is more important that ever - 5 Sites That Got More Traffic and More Sales by Building Trust
The need for online trust is growing. Consumers now expect that the websites that they visit are protecting them and their data. They are even becoming more familiar with various indicators that a site is safe. That's important for website owners. Their visitors can switch away from a website in an instant and go to shop somewhere else or maybe not even click on a link or an ad in the first place. Consumers display their trust with their mouse and their wallet. All websites need to be trusted to be successful.

• Speakers:
  Rob Meusel, Global Search Marketing Manager, PPC and SEO

Theatre Presentation - 1:30-1:50pm
Natural Linking

• Speaker:
  Viswajeet Das

Theatre Presentation - 2:20-2:40pm
Going Viral - The Secret Sauce Behind Some of the Top Performing News Releases on PRWeb
In today's social media environment, content has more potential than ever to go viral and deliver amazing SEO results - if done right. Phil Braden, VP of Product Management for Vocus, Inc. and its leading online service PRWeb, shares insights based off analysis of the top performing releases of 2010. Learn what the experts already know, when it comes to getting the most out of your news release.

• Speaker:
  David Parker, Commercial Director, PRWeb

Theatre Presentation - 4:10-4:30pm
Identifying International Opportunities
There is undoubtedly a wealth of opportunity for organisations to grow their business internationally. But the world is a big place and it's essential to pick the right markets to target - to avoid wasting valuable resources and missing opportunities. Here we'll look at how online marketers can identify the most relevant markets for their organisation and reap the rewards of global expansion.

Theatre Presentation - 4:40-5:00pm
Holistic Internet marketing: SEO, social media and content management for agencies
In today's Internet marketing world, you need your SEO, social media and content marketing teams to work together to be successful. However, with a holistic approach comes complications: breakdowns in communication, inefficiencies and collaboration. Learn what your agency or in-house team can do to address those complications and build a successful holistic Internet marketing approach.

• Speakers:
  Taylor Pratt, Product Marketing Manager, Raven Internet Marketing Tools

Theatre Presentation - 12:00-12:20pm
Is Content Still King In Google's Eyes?
An insight from one of the world's most respected search pros into the world of content and making it work for you in the ever-changing search landscape.

• Speaker:
  Calum Mac Leod

Theatre Presentation - 12:30-12:50pm
The Do's and Don'ts of an Effective SEO Strategy - A Case Study About Successful Link Building
Know-how is the decisive quality factor when it comes to fundamentally sound link building. Continuously building links with a high content relevance, varying link text and the adherence to proven principles are the basics of high-quality linking.

Please join Giovanni and Alex in this session for an inside scoop on some of the methods of a successful link building strategy as they reflect on their past campaigns on the UK, German, Italian, Spanish and French market.

• Speakers:
  Giovanni Castellini (Country Manager Italy)
  Alex Wick (Country Manager UK/US)