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Speaker Presentations
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Last Year's Speaker Presentations
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View 2010 Presentations
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beginning the week of 22 February.
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SES Day 1 - Tuesday, 22 February, 2011
Wednesday | Thursday
Introduction to Search Engine Marketing
Erica Schmidt, SES Advisory Board & Global Search Director, iProspect
Basic Analytics
John Marshall, SES Advisory Board & CTO, Market Motive
Key Points in Launching a Global Website
Andy Atkins-Krüger, Managing Director, WebCertain
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
Introduction to SEO
David Naylor, SEO, Bronco
Music & Search Engine Marketing: Quality Score & The Volume Game
Paul Szymanski, Search Engine Marketing Manager, Sony Music Entertainment
Link Building Basics
Patrick Altoft, Director of Search, Branded3
Introduction to Information Retrieval on the Web
Mike Grehan, Chair SES Advisory Board, Global VP Content, SES/Search Engine Watch/ClickZ
How to Become a Link Magnet
Dixon Jones, Managing Director, MajesticSEO
Judith Lewis, Head of Search, Project Metal
Ken McGaffin, Chief Marketing Officer, Wordtracker
Deep Dive into Analytics: When Bounce Rate No Longer Floats Your Boat
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Brian Clifton, Author, Advanced Web Metrics with Google Analytics
PPC or SEO? The Ultimate Search Marketing Battle
David Naylor, SEO, Bronco
Bill Hunt, SES Advisory Board & President, Back Azimuth Consultin
Jonathan Beeston, Client Services Director, Europe, Efficient Frontier
SES Day 2 - Wednesday, 23 February, 2011
Tuesday | Thursday
Successful Information Architecture
Alan Perkins, Head of Search Marketing, SilverDisc Limited
Richard Baxter, Founder and Director, SEOGadget
Monetising Social Commerce: Brand Loyals, Brand Mavens and Today's Social Targeting Revolution
John Butler, Global Head - Communications & Media, dunnhumby
Introduction to Paid Search
Guy Levine, CEO, Return On Digital
Marketing to the European Union
Mikkel deMib Svendsen, Creative Director, deMib.com
Ciaran Norris, Head of Digital, Mindshare Ireland
Kristjan Mar Hauksson, Founder and Director of Search & Online Communications, Nordic eMarketing
Bas van den Beld, Owner, Social Marketing Ambassador, State of Search/DMA
Update on Real Time Search: I Want It Now!
Paddy Moogan, SEO Consultant, Distilled
Dave Coplin, Director of Search, Microsoft UK Consumer and Online Business
Content Marketing Optimisation
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Why Does Search Get All the Credit?
Nick Beck, Managing Director, Tug
Paul Mead, Managing Director, VCCP Search
PPC Beyond Search: New Ad Formats, Display & Social
Ciaran Norris, Head of Digital, Mindshare Ireland
Is Search Remarketing/Retargeting Right for You?
James Yancey, Managing Director, SearchIgnite Europe
Guy Levine, CEO, Return On Digital
Magnus Nilsson, Search Marketing Director, Banner Corporation
Enterprise Level SEO
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Grant Whiteside, Technical director, Ambergreen
Ads in a Quality Score World
Jonathan Beeston, Client Services Director, Europe, Efficient Frontier
Paul Mead, Managing Director, VCCP Search
Developing Great Content
Amanda Davie, Founder & Managing Director, Reform
Caragh McKenna, Senior Manager, SEO, The Search Agency
Crossing the Digital Divide: The Leap from Search to Display
Sacha Berlik, Founder and CEO, mexad
James Yancey, Managing Director, SearchIgnite Europe
Advanced Paid Search Tactics
Brad Geddes, Founder, bgTheory.com
SEO and EXCEL for Big Websites
Chee Ho Wan, SEO Director, Forward3D/Awesome Links
Augmented Reality Revisited
Howard Ogden, Founder, Augment Reality
Mark Lister, Managing Director, Imano
Paid Search Site Clinic
Colm Bracken, Group Search Manager, Microsoft
Brad Geddes, Founder, bgTheory.com
Simon Dang, Global Search Dir Team SAP, N. America Search Dir Team Unilever, Mindshare
SES Day 3 - Thursday, 24 February, 2011
Tuesday | Wednesday
Introduction to Social Media
Lisa Myers, CEO, Verve Search
Duplicate Content & Multiple Site Issues
Mikkel deMib Svendsen, Creative Director, deMib.com
Video Search Optimisation
Will Critchlow, Founder and Chief Strategist, Distilled
Jonathan Allen, Director, SearchEngineWatch
Twitter Nation & Automation
Tracy Falke, Social Media Specialist, Freestyle Interactive
Jonathan Allen, Director, SearchEngineWatch
Getting Mobilized: Mobile Marketing Strategies
Erica Schmidt, SES Advisory Board & Global Search Director, iProspect
Jen Brady, CEO, Fred & Associates
Local 2.0: The Evolution of Local Search
Lisa Myers, CEO, Verve Search
Killer Facebook Marketing Tactics
Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing
SEO Through Blogs & Feeds
Mikkel deMib Svendsen, Creative Director, deMib.com
Andrew Girdwood, Media Innovations Director, bigmouthmedia
Making Money with Affiliate Programs
Matthew Wood, Founder, a4uexpo
Search, PR and the Social Butterfly
Lisa Buyer, President & CEO, The Buyer Group
Katy Howell, Managing Director, immediate future
Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals
Richard Baxter, Founder and Director, SEOGadget
Simon Heseltine, Principal Marketing Manager, AOL Inc.
Digital Asset Optimisation
Paddy Moogan, SEO Consultant, Distilled
Jim Yu, Founder & CEO, BrightEdge
Social Media & the Marketing Mix
Kristjan Mar Hauksson, Founder and Director of Search & Online Communications, Nordic eMarketing
Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising
Conversion Clinic
Ben Jesson, CEO & Co-founder, Conversion Rate Experts
Karl Blanks, Chairman, Conversion Rate Experts
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