| 8:00-8:30am |
Morning Coffee |
| 8:30-10:00am |
Morning Keynote
Is Social Media the Future of Search?
Hear directly from those driving the future of Social Media. Facebook, YouTube, Yahoo! & Twitter will share insider insights on what tactics are working for SEO and traffic driving efforts and what campaigns are in trouble and what to expect in 2010.
- Moderator:
Aaron Kahlow, Chairman & Founder, Online Marketing Summit
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| 10:00-10:15am |
Break |
| 10:15-11:30am |
Attendees may choose to attend either of the sessions offered during this time.
Case Studies & Success Stories
Unlocking the Brand Potential of your Email Campaigns
In the complex world of multi-channel marketing, success depends on how efficiently you are able to allocate your resources between a multitude of channels to generate the best possible ROI for your business. In his session, Dela will share a brand new view of the role of email in the marketing mix, and demonstrate how to leverage the impact of your email campaigns on driving brand awareness and sales via other online and offline channels.
- Solo presentation by:
Dela Quist, Founder and CEO, Alchemy Worx
Fundamentals: "How to" Best Practices
Website Conversion & Usability Best Practices
The Fundamentals of Winning Landing Pages
Traffic may be on the rise, but what you really want is conversions. For such, you must better understand what your users want... and they want information. Learn how to get what YOU want by giving them (your customers) what they are looking for. Learn how to put the known truths behind website usability to work for you.
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| 11:30-12:30pm |
Attendees may choose to attend either of the sessions offered during this time.
Case Studies & Success Stories
7 Proven Tactics to Increase Response for your Email Campaigns
Email is an essential part of your online marketing strategy, but are your email marketing efforts delivering the results that you expect? From email acquisition to tactics and strategies that improve open and click-through rates and ultimately conversion, this session employs you with 7 proven tactics that will have an immediate impact on your bottom line.
Fundamentals: "How to" Best Practices
Lead Generation Machines
Virtual Events - The Real Deal or Hype
We all know lead gen is king for B2B marketers, but B2C needs to figure this out too to grow lists and sphere of social influence. In this session, you'll learn how to leverage webinars, virtual events and on demand content to drive the most effective lead generation campaigns leveraging case studies from worlds largest brands and publishers.
|
| 12:30-1:15pm |
Lunch |
| 1:15-2:30pm |
Attendees may choose to attend either of the sessions offered during this time.
Case Studies & Success Stories
Integrated Marketing Strategy Case Study
Best Practices and real world case studies on integrating landing page stratgies, triggered email campaigns and web analytics to raise the bar for all ROI.
- Speaker:
Andrew Robinson, Director of International Professional Services, Lyris Inc.
Fundamentals: "How to" Best Practices
Social Media Best Practices for Marketers Inside the Brand
Blogging to Achieve Business Goals
This session provides a comprehensive overview of tips, tricks and strategies for blogging that achieve goals like community building, SEO traffic, attraction of external links and new customer captures.
|
| 2:30-2:45pm |
Break |
| 2:45-3:30pm |
Attendees may choose to attend either of the sessions offered during this time.
Case Studies & Success Stories
The Ultimate Email Marketing Champion
Email marketing executives from Best of the Best, InterContinental Hotels Group and GTI square off and provide candid critiques of each other's respective campaigns as each competes for the title of Ultimate Email Marketer. This lively panel will be moderated by StrongMail's UK Managing Director and recognised industry expert, Paul Bates.
Each panelist will present one of their top email marketing campaigns, providing insight into the strategy, implementation and results generated from the campaign. Then the other panelists will evaluate the campaign, critique it and provide their unique perspective on what works, what doesn't work, and why. One of the panelists will then be crowned the Ultimate Email Marketer based on the audience votes!
Key things you will learn:
- Understand how to critique and optimize your own campaigns
- Learn proven strategies for optimizing critical metrics
- Hear email marketing best practices from industry veterans
Fundamentals: "How to" Best Practices
Business Tweeting: I think Twitter is working, but I can't prove it!
How to Achieve Real Business From Twitter
You have heard the success stories from large brands who have used Twitter to generate business value. You have taken the plunge by setting up your corporate Twitter account and have dedicated time and energy to building your following. But you have not jumped on the "Twitter is awesome" bandwagon just yet. Beyond the basics (like # of followers, RTs, @replys, etc) you are having trouble measuring Twitter's impact and that has left management if it's worth doing. Your gut tells you it is, but you can't prove it...
- Speaker:
Mike Lewis, Vice President, Marketing, Awareness
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| 3:15-3:30pm |
Session Interval |
| 3:30-3:45pm |
Attendees may choose to attend either of the sessions offered during this time.
Case Studies & Success Stories
Customer Experience Case Study
How User-Centered Design can Increase your Bottom Line
Hear from world-class marketing organization, how focusing on customer needs drove revenue.
Fundamentals: "How to" Best Practices
Online Advertising
Combining Video and Mobile into Sustainable Competitive Advantage
Learn the fundamentals of contextually targeted ads so you can: expand the reach of your ads to drive more traffic to your site; attract highly-targeted customers by appearing only on content pages that are relevant to your product or service; and take advantage of less-expensive traffic.
|
| 3:45-4:30pm |
Session Interval |
| 4:30-5:30pm |
Keynote Panel
Big Brands and their Biggest Plans Yet!
Get the inside scoop on how the world's biggest brands are driving success on the web. Hear from the largest Internet brand and publishers like British Museum, Incisive Media, MRM and Yahoo, on what is working and why. Basically, we put these brand marketers on the hot seat with YOUR tough questions. This is your chance to understand how the big boys leverage the tens of millions of dollars for online marketing and what they have learned along the way.
- Speakers:
James Meers, eCommerce Director, British Museum
Laura Lippay, Director of Technical Marketing, Yahoo!
Matt McGowan, Publisher and Head of U.S., Incisive Media
Kevin M. Ryan, CEO, Motivity Marketing
Jeff Ferguson, SES Advisory Board & Senior Director, Online Marketing, Local.com
Olly Foot, Managing Partner, MRM London
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| 6:00-10:00pm |
Happy Hour Cocktails
Mix and mingle with fellow marketing and internet professionals, as well as all the speakers from the day. What's better than a pint after a long day of learning! Come to the SES London Meet and Greet.
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