Institute of Direct Marketing Workshop
Participants may register for the following workshop in addition to the SES London conference or independently. Additional registration fee applies.
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** Sold Out ** Digital Marketing Strategy: Take the Smart Decisions in 2011£295 Synopsis: Bestselling author Dave Chaffey will take you through the 10 key areas of digital marketing strategy to help you create a plan to win online. Dave will give you a structure to review your current approaches to target your audiences with compelling propositions which take your digital marketing to the next level. For each digital marketing skill you will cover practical tips and tools to improve results and show how smart adopters are using these techniques. The workshop will cover best practice for these core digital marketing skills:
Instructor: Dr. Dave Chaffey is a tutor on the one day Digital Marketing Strategy course and helped create the IDM qualifications in Digital Marketing. He is CEO and co-founder of Smart Insights (www.smartinsights.com), a digital marketing portal and consultancy who provide advice and software to help businesses succeed online. He is author of 5 bestselling books on Ecommerce including Internet Marketing: Strategy, Implementation and Practice and has been recognised as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing. |
Dave ChaffeySES London 2011 was one of the most successful shows we've ever attended and sponsored. The conference was full of experienced digital marketers and agencies. The quality of the attendees enabled us to experience instantaneous ROI from our sponsorship, which included a record number of signups and new paying customers. It was amazing! To top it off, the Incisive Media conference staff were also some of the most helpful and gracious people we've ever worked with.
—Jon Henshaw, Co-Founder & Product Manager, Raven Internet Marketing Tools
I attend a lot of conferences about search and SES is without a doubt the place to be if you want to learn about search, network, and hear great speakers. The SES team manages to improve with every event and that is truly a big accomplishment. In Europe, SES London is the biggest event of the continent where every search marketer just has to be, but also SES Amsterdam and SES Berlin are must-attends for European search marketers. I know I will be there!
—Bas van den Beld, State of Search
The material I learned from just a single session alone made it worth attending the conference.
—Sam Gomez, VP Digital Marketing, Sony Music
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