Conference Agenda: SES London 2010 - 15-19 February - Search Engine Strategies | The Original Search Engine Marketing Event (SEM/SEO)

Agenda Overview: SES London - 16-19 February

iOMS Day precedes the SES Conference. Attendees may choose either a One-Day or a Platinum Passport to attend.
Click for session details! Monday, 15 February - OMS Day

9:00-5:30pm	Online Marketing Summit Day at SES London
6:00-10:00pm	SES London Meet and Greet

Tuesday, 16 February - Day 1

7:30-6:45pm	Registration
8:00-9:00am	Morning Coffee
9:00-10:15am	Conference Welcome & Morning Keynote Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google Be Awesome: Ideas for Approaching Search Analytics Differently
10:15-10:45am	Grand Opening of the Expo Hall (open 10:00-6:45pm)
	Search Fundamentals	Search Analytics	Search on the Edge
10:45-11:45am	Introduction to Search Engine Marketing	Introduction to Analytics	From Real-Time Search to Dynamic Discovery
11:45-12:45pm	iSponsored Lunch is free to attend. Click for more free special event details! Networking Lunch in the Expo Hall
12:45-1:45pm	Introduction to Conversion Optimisation	iSponsored sessions are free to attend. Click for session details! Beyond Blue Links	PPC or SEO? The Ultimate Search Marketing Battle
1:45-2:15pm	Afternoon Break on the Expo Floor
2:15-3:15pm	Introduction to Search Engine Optimisation	Meaningful SEO Metrics: Going Beyond the Numbers	Managing a Global SEO Campaign
3:15-3:30pm	Session Interval
3:30-4:30pm	The Basics of Link Building	Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat	Industry Specific Search Strategies: Under the Hood
4:30-4:45pm	Session Interval
4:45-5:45pm	Keynote Panel State of the U.K. Industry Discussion Panel
5:45-6:45pm	Networking Cocktail Reception in the Expo Hall

Wednesday, 17 February - Day 2

8:00-5:30pm	Registration
8:00-9:00am	Morning Coffee
9:00-10:00am	Morning Keynote Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com 21 Secrets of Top Converting Websites
10:00-10:30am	Coffee Break in the Expo Hall (open 10:00-4:00pm)
	Fundamentals	Beyond the Crawlers	Search & Social
10:30-11:30am	Successful Information Architecture	Digital Asset Optimisation	Social Media 101
11:30-12:30pm	Networking Lunch in the Expo Hall
12:30-1:30pm	Keynote Panel: SEO: Where to Next?
1:30-2:00pm	Afternoon Break in the Expo Hall
2:00-3:00pm	Introduction to Paid Search	Real Time SEO: No More Yesterday's News	iSponsored sessions are free to attend. Click for session details! Link Building - Methods and Risks
3:00-3:15pm	Session Interval
3:15-4:15pm	Best Practices in Offshore Outsourcing for Digital Marketing	Pushing Content Via XML, RSS & Site Maps	Digital Media Meets Party Politics
4:15-4:30pm	Session Interval
4:30-5:30pm	Developing Great Content	New Affiliate Opportunities & Strategies	Social Media & the Marketing Mix
5:45pm-?	Black Hat/White Hat Unconferenced iThis discussion takes place in the Hilton Cocktail Lounge and is free to attend. Click for session details!

Thursday, 18 February - Day 3

8:00-4:00pm	Registration
8:00-9:00am	Morning Coffee
9:00-10:00am	Morning Keynote Jim Sterne, Chairman, Web Analytics Association Social Media Metrics
10:00-10:15am	Session Interval
	Advanced PPC Track	Geek Speak	Clinics Track
10:15-11:15am	Search Advertising Tools	Introduction to Information Retrieval on the Web	Crossing Borders: Global Site Clinic
11:15-11:30am	Session Interval
11:30-12:30pm	Advanced Paid Search Techniques	Duplicate Content & Multiple Site Issues	Tough Love: Get Your Site Tuned Up!
12:30-1:30pm	Networking Lunch
1:30-2:30pm	Keynote Panel: Paid Search, Content Networks & Display
2:30-2:45pm	Session Interval
2:45-3:45pm	Why Does Search Get all the Credit?	Augmented Reality: It's a Brave New World	Paid Search Site Clinic
3:45-4:15pm	Afternoon Break
4:15-5:15pm	Search Becomes the Display OS	Automating Twitter	Conversion Site Clinic
3:45-4:15pm	Wrap up Session/Open Forum
6:00-late	LondonSEO Party

Friday, 19 February - SEM Training (Additional registration fee applies)

8:00-8:30am	Continental Breakfast
8:30-12:30pm	Search Engine Optimisation (SEO) Workshop	YouTube and Video Marketing Workshop
12:30-1:30pm	Lunch Break
1:30-5:30pm	Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness	Mobile Marketing 101

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15-19 February 2010

Agenda Overview: SES London - 16-19 February