London

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Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day (www.snipurl.com/wahour). He is also the Analytics Evangelist for Google and the co-founder of Market Motive Inc.

As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.

Avinash works with some of the largest companies in the world to help them evolve their online marketing and analytics strategies to become data driven and customer centric organizations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association.

He is also a frequent speaker at industry conferences in the US and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and SES, as well as at major Universities, such as Stanford, University of Virginia and University of Utah.

You'll find Avinash's web analytics blog, Occam's Razor at http://www.kaushik.net