Morning Workshop 08:30-09:00 Registration and morning refreshments 09:00-12:30 The Social Media SEO Advantage - Tactics, Tricks and Best Practices For attendees only: Download Presentation Learn how to leverage micro-blogs (Twitter/Sina), social networks (Facebook/RenRen), blogosphere and user generated content to drive top rankings. What you will learn: How to Tweet your way to the top of the "real-time results" Where links play in UCG and blogs to really give authority and top page rankings How to get your Facebook, RenRen pages in the SERPs (Google/Yahoo/Baidu) What it means to have good "social signals" and leverage for SEO Engaging the social user beyond the result What's next - Google+, mobile and other apps Instructor: Brent Payne, SEO & Social Media Director, 435 Digital Close page Speaker Profile

Afternoon Workshop 13:00-13:30 Registration and coffee 13:30-17:00 Geo-Local Strategies - Where Social, Mobile and Good Websites Collide For attendees only: Download Presentation Learn what it means to have a good mobile, social and website strategy to address the changing needs of the ultimate mobile user with ipads, smartphones and so on. Also hear what the research tells us about how to best serve users in Hong Kong, China and across APAC as well as worldwide. What you will learn: Mobile marketing best practices App development strategies that are working Social media usage on mobile and how to put to work to drive sales The analytics and measurements for success Research on where the World and local markets are heading Instructor: Aaron Kahlow, SES Advisory Board; Chairman & Founder, Online Marketing Summit Close page Speaker Profile

Participants may register for training in addition to the SES Hong Kong conference or independently, as the training workshops take place on the Friday after the main conference.

These workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search engine strategy. Regardless where you are in the SEO and SEM process, you will leave these intensive workshops with the necessary skills to improve your business results and take your search engine marketing to another level.

Lunch at the Mira Hotel will be provided to participants who register for both workshops.