Chicago

Networking Lunch - 12:00pm-12:45pm
Multi-channel tracking: De-duplicating search conversions with other channels
DoubleClick will be presenting a case study and approach to de-duplicating search conversions when numerous online channels are being leveraged as part of a unified marketing strategy.

Speaker: Jeff Dumakowski, DART Search Account Executive
Location: International Ballroom South

Sponsored Session - 2:45pm-3:45pm
Google Site Search:
Fast, Relevant, Customized Search Results for Your Website
Over the past decade, website search has increased in importance from a technical feature to a core marketing and sales asset. End-users are increasingly losing patience with multiple navigation options on websites and are looking to search as the answer. To this end, Google's Nitin Mangtani will be discussing how customers are using Google Site Search to grow their businesses and how you can do the same for yours.

Speaker: Nitin Mangtani, Lead Product Manager, Google Site Search
Location: Northwest 1

Networking Event - 6:30pm
WebmasterRadio.FM's Webmaster Round Table
Join WebmasterRadio.FM's panel of search marketing veterans as they discuss the state of search. This event showcases the style and attitude listeners expect of WebmasterRadio.FM and will therefore be held over a table or two of drinks at Kitty O'Shea's.

Location: Kitty O'Sheas inside the Hilton

Book Signing - 1:00pm
Stop by to meet Tim Ash, author of "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions," and get a free signed copy of his book!

Location: Google Booth #305, Expo Hall