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SES Blog > SES San Jose 2005: Sessions

SES San Jose 2005: Sessions

Other New Sessions: SES San Jose 2005
By Danny Sullivan, Aug. 5, 2005 | Categories: SES San Jose 2005: Sessions

I'd hoped originally to blog up each of the session for our SES San Jose 2005 show next week as I've already done for many sessions. Sadly, time didn't allow for this. Still, I wanted to at least highlight a...

I love the legal aspects of search. It's intriguing to see how old laws are applied to this new medium, sometimes usefully, sometimes showing how archaic they are. Jeffrey K. Rohrs of Optiem loves the legal aspect as well. He...

We've done sessions on targeting the Hispanic and Latino market for some time, to try and help search marketers understand this important audience they may be missing. Now we're trying something different. We're going beyond the opportunity and diving more...

The search engines understand how important mobile devices have become, and they've responded with an increasing number of moves to get stake out the search space on our PDAs and phones. New for SES San Jose 2005, Mobile Search will...

Our Site Clinic session is so popular that we usually repeat it a couple of times during our shows. But for SES San Jose 2005, Site Clinic happens only once, at the very end of the show on the fourth...

The Invisible Tabs are coming! The Invisible Tabs are coming! That's what I was shouting about back in 2003, a term I made up to try and communicate the fact that vertical search was coming fast into "regular" results. I...

Conversion, conversion, conversion! Are you sick of having to always think about conversions as a search marketer? Wouldn't it be cool if you could just spend, spend, spend and not worry about ROI?...

Our "clinic" session are always very popular at our SES shows, and returning among them for SES San Jose 2005 is the Link Building Clinic. Unlike our four other link-related sessions, Link Building Clinic is completely PowerPoint-free. In it, panelists...

Interest in blog and feed search is probably at an all time high, so our Meet The Blog Search Engines panel comes at a good time for SES San Jose 2005. As I explained earlier, we've had panels on blogging...

Earlier I covered our special Day 3 track on linking. New for SES San Jose 2005 as part of that track is Linking Strategies. This session will focus on things to consider about internal and external linking outside the realm...

Converting Visitors Into Buyers is one of our long-standing sessions, running now for at least four years if not longer at the show. It comes back to SES San Jose 2005 and is designed as an introduction to why you...

As I wrote before, we've had panels on local search for nearly two years at the show. But Local Search Ads is something new for SES San Jose 2005. It comes at the end of our Local Search Track on...

I still get the occasional person who says to me, "Oh, SES, it's full of SEOs." It's not, that is, if you take SEOs to mean only those who do SEO work for others. There are a ton of "in...

Working Together is a first time out session for SES San Jose 2005 and one that almost deserves the secondary title of "Ego Management" or "Jedi Mind Tricks To Win Search Marketing Buy-In." If only it were so easy to...

Big Site/Big Brand SEM is one of our popular sessions that is returning to SES San Jose 2005. As the title says, if you have to deal with issues applying to a giant web site or oversee work for a...

It's probably a good time for me to mention why I keep saying Google and Yahoo aren't yet confirmed so often in my posts about individual sessions. Shouldn't they be, at this point? Both of these companies are giants in...

I mentioned our Buying Search Engine Advertising session earlier as a type of Search Ads 101 session. In contrast, the Search Engine Advertising Forum session is designed for those experienced with search ads to hear about what's new and to...

One of our oldest session is Writing For Search Engines, which returns to SES San Jose 2005. Honestly, so many sites could do so well if they thought about search engines from the very beginning and wrote content to reflect...

It's not on the agenda yet, but we've just confirmed that Ask Jeeves CEO and director Steve Berkowitz will be doing the keynote for our SES San Jose 2005 show. This will be in our keynote slot on August 9,...

We did our first session on blogging and search back at our SES San Jose 2003 show, and it was a lonely affair. The audience was keen, but they were also sparse -- maybe 30 or 40 people in all....

I mentioned our special Day 3 track on linking earlier. New for SES San Jose 2005 as part of that track is Buying & Selling Links. In this session, we'll roll up our sleeves and look at issues to consider...

Search Algorithms: The Patent Files is new for SES San Jose 2005. Search patents have always offered interesting information on how search engines index and rank the web, but there's been an explosion of interest recently as more patents have...

We've long had sessions on linking at SES, but for SES San Jose 2005, we've blown out the topic big time. On Day 3, we have an entire track that takes in such areas as Linking Strategies, Buying & Selling...

What's the first step in search marketing? Knowing your audience -- and that means knowing how they are searching. Our Search Term Research & Targeting session is designed to help those new to the space understand the skills and tools...

Our Buying Search Engine Advertising session dates back to the very first SES show in 1999, though obviously the content keeps getting updated to take into account the constantly changing search advertising marketplace. It's designed as a Search Ads 101...

I mentioned our Meet The News Search Engines panel earlier. That's part of our News, PR & Blogs Track on Day 2 of the show, August 9. Public Relations & Reputation Management is one of the other sessions in that...

Meet The News Search Engines is both a new and old session for SES San Jose 2005. It's old in that we've long had a panel involving representatives from news search engines, as well as blog search engines and marketers...

We've been doing panels on local search for nearly two years now, to help prepare attendees for this growing and increasingly popular vertical search area. Our Local Search Marketing Tactics session returns for SES San Jose, kicking off one of...

If you build it badly, they won't come. That's the general theme of our popular Successful Site Architecture session, which returns for SES San Jose 2005. Build it right the first time, and search traffic will come naturally to you....

Search marketers spend so much time, effort and money getting people to their web sites that often the quality of landing pages feels like an afterthought. It shouldn't be. A bad landing page is like a bad first impression. If...

Site ECG is a new session for Search Engine Strategies San Jose 2005. The idea is to look at ways to measure if your site has a healthy "search heartbeat."...

Cue soundtrack from The Terminator. Cue voice over: With search marketers handling hundreds or thousands of terms, it was only a matter of time until the machines took over. In 2006, following the launch of MSN's new multifaceted search ads...

Every session I plan for Search Engine Strategies has to be related to search -- and search marketing in particular -- in some way. So the launch of contextual ads in 2003 by Google posed a quandary to my planning....

Another returning session from SES New York is Perfecting Paid Listings. A couple of years ago, we used to have this overview session that covered things like broad matching, ad creative and click fraud. Then I broke it up into...

One of our jam-packed sessions from SES New York returns for SES San Jose 2005. It's The Search Landscape, where representatives from three major web ratings services will share data and trends that apply to search, based on data they...

I just wrapped-up preparations for our Creating Compelling Ads session at SES San Jose 2005. Although it's not marked "new" on our conference-at-a-glance schedule, there is a big change. Previously, this was called "Creating Compelling Ads & Landing Pages." This...

I just finished the first of my prep notes, this one for Competitive Research session at SES San Jose 2005. We first started offering this session at our SES New York 2004, and it has continued to be one of...

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