Sep 20-21
Nov 14-18
Nov 22-23
March 25, 2010
SES Blog Coverage: Thursday
Outspoken Media--SEO Super Tools
Outspoken Media--Storyteller Marketing: The Art of Storytelling Matches Up With the Business of Marketing
Outspoken Media--Automating Twitter
Outspoken Media--Video: The Next Digital Marketing Frontier
Outspoken Media--Social and Search: Integrating Social Media and Search to Drive the Brand
Outspoken Media--Be Awesome: Ideas for Approaching Search Analytics Differently
Aim Clear Blog--My SES New York 2010, Day One Memory Book
Search Engine Roundtable--Advanced B2B Search Marketing From SES NY 2010
Microsoft--Optimism Grips SES In New York
Microsoft--SEM Campaign Tuneup Tips From SES New York
Aim Clear Blog--Analytics Pioneer John Marshall On Using Analytics Well
Search Engine Roundtable--Automating Twitter At SES NY 2010
Film Festival Traveler--Search Engine Strategies New York: March 22-26, 2010
Ion Interactive--Avinash Kushik's Culminating Advice: Great Landing Pages
March 24, 2010
SES Blog Coverage: Wednesday (part 2)
SES Blog Coverage: Wednesday
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March 23, 2010
SES Blog Coverage: Tuesday
PRWeb--Leading Analytics Agency ROI Labs Introduces Michael Hayward as CEO
Search Engine Roundtable--Achieving Success With Improving Ad Quality at SES 2010
Search Engine Roundtable--From Real Time Search to Dynamic Discovery at SES New York 2010
March 22, 2010
SES New York Blog Coverage: Monday
Marketwire--Covario CMO Craig Macdonald to Speak at SES New YorkMarch 17, 2010
SES New York advanced blog coverage continued!
ideaLaunch - ideaLaunch president speaks at SES New York 2010
Craig Peterson - Tech Talk Show Anything you'd like to know about online marketing?
Online Marketing Blog 10 reasons why SES NY is a must-attend event!
Google blog Search for us at SES New York!
RustyBrick Where's Barry in Q2 2010?
Web Analytics World Converting websites with Bryan Eisenberg at SES NY
Web Analytics World Interview of Matthew Brown, NY Times at SES NY
Microsoft Advertising SES New York 2010 Hear Microsoft speakers on Bing and Adcenter
GSQi SES NY 2010 Series: Augmented Reality and Mobile Marketing, An Interview With Rachel Pasqua of iCrossing
David Snyder's Snydey Sense Getting to know you
Mommy Niri The man behind SEOmoz, Rand Fishkin
Outspoken Media Pre-SES Chat With Mobile Expert Cindy Krum
WebMetricsGuru Search Engine Strategies NYC - what I'll be looking at next week
aimClear 25 Classic Query Intent Posts From The Vault
PPC-Advice Rebecca Lieb interview SES New York sneak peek
PPC-Advice Dennis Mortensen - in depth SES NY sneak peek
SEMGeek An exclusive interview with Allen Hammock of looksmart.com
SEMGeek Exclusive interview with Paul Pellman, CEO, Click Forensics
Promediacorp SES NY 2010 - Which hat will you be wearing?
Webshoptimizer I will be attending SES NY 2010
Wiseaff Thinking of going to SES New York
AuctionBytes aimClear's Marty Weintraub discusses SEO, Search Marketing
PalatnikFactor PalatnikFactor covering SES New York 2010
GSQi SES NY 2010 Series: Getting Penalized and Banned in Search, An Interview With Michael Stebbins from Market Motive
Technorati Business blog Flap of Butterfly's Wings in Social Media Sets off Hurricane in Search for Business
aimClear 8 reasons why we never miss SES NY
Traffick Go Deep With Our Paid Search Training at SES New York, March 22
ReelSEO SES New York 2010 - The Year Video Takes Center Stage?
Cre8pc Information Architecture Session Held at SES New York
Bing SES NY 2010
SearchPerspective 15 miles booth - SES NY
SmartBlog on Social Media Let social media help your SEO
Search Engine Watch What will be the top stories at SES NY?
March 15, 2010
SES New York Offers PR Professionals Opportunity to Hear Industry Leaders Discuss Latest Developments in Industry
NEW YORK, NY, March 15, 2010--Public relations (PR) professionals, journalists and marketers will find much valuable information and many networking opportunities at Search Engine Strategies (SES) New York 2010 to be held at the New York Hilton, March 22- 26. With the transition to online PR, SES New York programming staff will be featuring a plethora of sessions designed to introduce attendees to the state of public relations in 2010 and beyond.
SES New York, the industry's largest search engine marketing (SEM) conference, will attract more than 5,000 marketers who come to learn about the latest trends and issues and see the newest search products. The conference offers presentations, panels and networking events for marketing professionals working in mainstream marketing and the search engine optimization (SEO) and pay-per-click (PPC) arenas. Marketers can register for the conference at a pre-show discounted rate through March 22.. "Recent feedback on our conference programming reflects that PR people are looking to the search community for guidance on how to deal with the new world that combines SEO and public relations," said Matt McGowan, Publisher and Head of U.S. for Incisive Media. "So we decided to feature sessions and speakers tailor made for the PR industry. In addition, the keynote speaker on the first day of SES New York is David Meerman Scott, who wrote the most currently definitive book on the new rules of PR."The sessions geared toward the PR community include:
Social Media Checklist takes place Wednesday, March 24 at 10:30am and contains a discussion of what comes after the easy part of entering the social media world (i.e. setting up a Twitter/Facebook/YouTube account). The panel reviews the practical issues you should consider when developing your brand's social strategy.
News Search Optimization takes place on Wednesday, March 24 at 2:15pm and covers how to make use of press releases to tap into the power of news search. The session contains a discussion of how news search engines offer a great way to target traffic during a public relations campaign.
Real Time SEO: No More Yesterday's News takes place on Wednesday, March 24 at 5:00pm and focuses on specific aspects of SEO for large media companies. Attendees will learn about the future of video SEO and the tools that media companies utilize to help them rank highly for breaking news keywords, as well as to capitalize on social media opportunities within news content.
Social Media 101 takes place on Thursday, March 25 at 10:30am and is about how social media has become a major piece of the search marketing puzzle. It is designed to guide you through the "complex landscape" of social media and how it can best relate to your brand or web property, as well as leverage your brand using Facebook, Twitter, LinkedIn, Flickr and more.
The Business Value of Social Media takes place on Thursday, March 25 at 12:45pm and contains a discussion of how social media and micro-blogging platforms like Facebook, LinkedIn and Twitter are transforming your business, your customers, your colleagues and your partners in revolutionary ways. The session will look at the economic potential of social media, and how to tackle an ROI strategy and move past outdated business models.
Social & The Marketing Mix takes place Thursday, March 25 at 2:15pm and will feature speakers who have seen first hand the meteoric rise in exposure of social media. Attendees will learn how to make their presence felt in the social media world by designing a campaign that resonates throughout their entire marketing strategy.
Search, PR, and the Social Butterfly takes place Thursday, March 25 at 4:00pm and contains a discussion of the demise of "traditional" media outlets and the rise of search and social, and notes how PR firms have now muscled their way into territory once ruled by advertising agencies.
About SES
Incisive Media's Search
Engine
Strategies is a
leading
global conference and training series focused on search engine
marketing. Other
Incisive resources for interactive marketers include ClickZ.com for digital
marketing news,
information, commentary, advice, opinion and research and Search Engine Watch which provides news and
information about search, analysis of the search engine industry and
tools for
improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.
Categories: Press Releases, Categories: SES New York
SES NYC Offers Even Advanced Search Engine Marketers (SEM) Something New
NEW YORK, NY, March 15, 2010--Search Engine
Strategies (SES) New York 2010 will offer novel and valuable information to
even the most advanced and experienced search engine marketers (SEM). A
conference track on each day, Tuesday through Thursday, is specifically targeted
towards experienced SEMs. These include Tuesday's "Search on the Edge" track,
Wednesday's "Geek Speak" track and Thursdays "Advanced Issues" track.
SES New York, the industry's largest SEM conference, is being held at the New York Hilton, March 22- 26, 2010. It will attract more than 5,000 marketers who come to learn about the latest trends and issues and see the newest search products. The conference offers presentations, panels and networking events for marketing professionals working in mainstream marketing and the search engine optimization (SEO) and pay-per-click (PPC) arenas. Marketers can register for the conference at a discounted rate through March 22.
"At SES we've always been proud of the fact that
our shows
can benefit all levels of marketers," remarked Publisher and Head of
U.S. for
Incisive Media Matt McGowan. "We are constantly receiving compliments
from
experienced veterans at SES for exposing them to something new, and I
certainly
don't expect this year's
Tuesday, March 23:
The "Search on the Edge" track,
taking place from 10:45 a.m. through 5:45 p.m., is all about what's new
and
cutting edge in the world of search. This track kicks off with "How to
Become a
Link Magnet," with presentations on tactics and strategies for
developing a
social media and personal branding presence that ensures thousands of
links. After
lunch, the track segues into "Managing a Global SEO Campaign," a
five-person
panel moderated by SES Advisory Board Member Anne Kennedy on whether the
era of
"ranking well in Google" is over. After the 2 p.m. keynote panel,
advanced SEM attendees
can head to "From Real-Time Search to Dynamic Discovery," moderated by
SES Vice
President Mike Grehan. Topics of discussion will include what happens
when
search and TV merge and how real time information is changing search.
Finally,
the track wraps up with "Augmented Reality: It's a Brave New World" in which Chris Winfield of 10e20
discusses user migration to mobile with five panelists.
Wednesday, March 24:
The "Geek Speak" track runs from 10:30 a.m. through 6 p.m. This track
begins
with "Introduction to Information Retrieval on the Web," a solo
presentation by
Mike Grehan. At 2:15, the track
continues with the "Automating Twitter," moderated by Matt McGowan,
where the
discussion will be all about how to monetize the 140-character
microblogging
service (now that it has been proven to be profitable for some firms).
At 3:45
p.m., attendees can see a sponsored session, featuring a presentation
from CEO
of WeBuildPages and self-proclaimed "link building ninja" Jim Boykin.
The final
session at 5 p.m., "Duplicate Content and Multiple Site Issues" will be
moderated by Adam Audette of AudetteMedia, Inc.
Thursday, March 25:
"Advanced Issues," a track tailor made for experienced marketers, will
run from
10:30 a.m. through 5:15 p.m. It starts with the Anne Kennedy-moderated
"Eye
Tracking Research Update" where
attendees can learn how search engines are constantly evolving, using
Google's
Universal Search as an example. Next, "Advanced Paid Search Tactics,"
moderated
by iProspect's Erica Schmidt, discusses how to use advanced PPC tactics
to take
marketing campaigns to the next level. "Ads In a Quality Score World,"
moderated by Jon Myers of Mediavest, will focus on the quality of an ad
campaign and why how much a marketer spends doesn't necessarily result
in a
better campaign. Finally, "Advanced Keyword Research," again moderated
by Jon Myers,
will demonstrate how to target the right terms in paid and organic
search
marketing.
Marketers can
register
for the conference at a discounted rate through March 22.
About SES
Incisive Media's Search
Engine
Strategies is a
leading global conference and training series focused on search engine
marketing. Other Incisive resources for interactive marketers include ClickZ.com for digital
marketing news,
information, commentary, advice, opinion and research and Search Engine Watch which provides news and
information
about search, analysis of the search engine industry and tools for
improving
search marketing effectiveness.
Incisive Media is a leading global
provider of specialized business news and information, in print, in
person and
online. The company's principal markets include financial services,
legal
services, commercial real estate, marketing services and risk
management.
Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine
Strategies. For more information, visit www.incisivemedia.com.
March 10, 2010
SES New York 2010 advanced blog coverage!
PPC-Advice Rebecca Lieb interview SES New York sneak peek
PPC-Advice Dennis Mortensen - in depth SES NY sneak peek
SEMGeek An exclusive interview with Allen Hammock of looksmart.com
SEMGeek Exclusive interview with Paul Pellman, CEO, Click Forensics
Promediacorp SES NY 2010 - Which hat will you be wearing?
Wiseaff Thinking of going to SES New York
AuctionBytes aimClear's Marty Weintraub discusses SEO, Search Marketing
PalatnikFactor PalatnikFactor covering SES New York 2010
GSQi SES NY 2010 Series: Getting Penalized and Banned in Search, An Interview With Michael Stebbins from Market Motive
Technorati Business blog Flap of Butterfly's Wings in Social Media Sets off Hurricane in Search for Business
aimClear 8 reasons why we never miss SES NY
Traffick Go Deep With Our Paid Search Training at SES New York, March 22
ReelSEO SES New York 2010 - The Year Video Takes Center Stage?
Cre8pc Information Architecture Session Held at SES New York
Bing SES NY 2010
SearchPerspective 15 miles booth - SES NY
SmartBlog on Social Media Let social media help your SEO
More to come!
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March 3, 2010
SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training
NEW YORK, NY, March 3,
2010--Search Engine Strategies (SES)
SES New York, being held from March 22-26, 2010, will offer
presentations, panels and networking events for marketing professionals working
in the search engine optimization (SEO) and pay-per-click (PPC) arenas. SES New
York is organized
and programmed by the SES Advisory Board and
Search Engine Watch, the leading authority on search engine marketing. Marketers
can
register for the conference at a pre-show discount rate through March 22.
The Bruce Clay workshop is appropriate for both technical and marketing staff and offers strategy and tactics necessary for the modern search world. Attendees will learn how to change and update their sites while staying away from the techniques that can get a business into trouble, also known as white-hat SEO methods. Fee to attend the full-day workshop is $1,245.
WAA is an organization created to measure, collect and analyze internet data for the purposes of understanding and optimizing web usage. "Search Analytics 201" is a new program, intended to improve the results of search marketing through web analytics. The fee to attend the full-day workshop is $795.
Page Zero Media's Andrew Goodman and Mona Elesseily will be sharing instruction roles for their company's course, "Paid Search Training: Core Concepts + Resources For Relentless Improvement." This course covers the fundamental drivers in building, testing, analyzing, refining, automating and risk-proofing paid search campaigns. Fee to attend the full-day workshop is $1,245.
"We figured having an industry luminary like Bruce Clay kick off SES New York this year would shift things into high gear immediately. Then we added the innovation and expertise of WAA and my friends Andrew Goodman and Mona Elesseily at Page Zero Media. This is an elite lineup of instructors--I can legitimately say there's something for everyone here," remarked Matt McGowan, Publisher, Head of U.S. for Incisive Media. "We're giving attendees a lot to choose from here, and we're confident participants will come away feeling like their marketing dollars have been well spent."
"We've decided to only be involved in the top search conferences, and SES New York ranks among the best," remarked Clay. "Anyone attending our intensive one-day workshop will gain a solid foundation in SEO. If you are at all interested in how to utilize the best, most successful techniques in the online marketing business, I encourage you to join me for the workshop."
About Bruce Clay, Inc.
Bruce
Clay, Inc. was founded in 1996, providing search engine optimization services,
PPC advertising management, SEO training and the full-featured SEOToolSet®.
Along with offering high-quality internet marketing services, Bruce Clay, Inc.
has led the industry by authoring the SEO Code of Ethics, creating the
downloadable Search Engine Relationship Chart®, and presenting a certification
program to promote ethical search engine optimization practices. Today the
company serves the
About WAA
The Web Analytics Association
unites and fosters the interests of industry practitioners, vendors,
consultants, and educators who use, sell, install, implement, consult, teach and
train in the field of web analytics. They define industry best practices,
develop and implement analytic training and certification programs, and unite
professionals, consultants, and users to promote their field worldwide.
About Page Zero Media
Founded
by Andrew Goodman in 2000, Toronto-based Page Zero Media combines thought
leadership and an extensive client track record in accountable online marketing.
A team of self-described "AdWords junkies," Page Zero's employees also claim to
be good at "other things." Other than
paid search marketing, Page Zero also specializes in conversion improvement,
search engine optimization and online public relations.
About SES
Incisive Media's Search Engine Strategies is a leading global conference and
training series focused on search engine marketing. Other Incisive resources
for interactive marketers include ClickZ.com for digital marketing news,
information, commentary, advice, opinion and research and Search
Engine Watch which provides
news and information about search, analysis of the search engine industry and
tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.
For more news and event updates visit the SES blog at: https://searchenginesstrategies.com/
###
For more information, contact:
Greg Jarboe, SEO-PR, Inc.
978-549-9537
Greg.Jarboe@SEO-PR.com
Christian
Georgeou, Incisive Media
212-457-7844
Christian.Georgeou@IncisiveMedia.com
March 1, 2010
Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010
NEW YORK, NY, March 3, 2010--Yusuf Mehdi, Senior Vice President of the Online Audience Business at Microsoft's Bing, is a delivering keynote address at Search Engine Strategies (SES) New York 2010. Mehdi, a Microsoft employee since 1992, is currently responsible for global product management, strategic partnerships, and business development for Bing and MSN. Previously, Mehdi led a 1,800 person research team to develop Microsoft's initial web search platform, Microsoft adCenter.
SES New York, the industry's largest search engine marketing
(SEM) conference, is being held at the New York Hilton, March 22- 26, 2010. It will
attract more than 5,000 marketers who come to learn about the latest trends and
issues and see the newest search products. The conference offers presentations,
panels and networking events for marketing professionals working in mainstream
marketing and the search engine optimization (SEO) and pay-per-click (PPC)
arenas. Marketers can
register for the conference at a discounted rate through March 22.
"The SES conferences have a unique mix of attendees - from the real industry elite to the search newcomers, it's quite a spectrum of people," explained Mehdi. "I'm really looking forward to bringing everyone up to date on what's going on with Bing, describing where I think the search industry is now in 2010, and sharing our thoughts on where we think it's headed in the future."
"With Yusuf Mehdi SES attendees are going to hear a real pioneer in the industry," said Matt McGowan, Publisher and Head of U.S. for Incisive Media. "Yusuf continues to be a trailblazer through all the positions he's held at Microsoft. His audience is going to hear directly from someone with extensive experience on the cutting edge - anyone who has any interest in the direction the industry is taking is going to want to hear what he has to say."
For more information about SES
New York 2010, visit:
https://searchenginesstrategies.com/newyork/
About Yusuf Mehdi
As senior vice president of the Online Audience Business, Mehdi has revenue and market share responsibility for the Bing and MSN businesses at Microsoft. His team leads global product management, strategic partnerships, business development and U.S marketing execution.
Before his current role, Mehdi served as Microsoft's chief advertising strategist and senior vice president of Strategic Partnerships. He negotiated a number of strategic agreements, including the $6 billion purchase of aQuantive, Inc. Previously, Mehdi led research and development for the Information Services division during which time he led a 1,800-person engineering team to develop and launch Microsoft's initial web search platform and next generation advertising platform in Microsoft adCenter.
Prior, Mehdi began his career at Microsoft in 1992, playing key roles in the launch and marketing of Microsoft Windows, including the notable releases of Windows 3.1 and Windows 95. He was responsible for the marketing of Microsoft Internet Explorer versions 1.0 through 5.0, and under his direction.
Before joining Microsoft in 1992, Mehdi was a product manager at Reuters Group PLC, where he helped roll out the first PC-based Reuters Terminal, which became the standard computing platform for the company.
About SES
Incisive Media's Search Engine
Strategies is a
leading global conference and training series focused on search engine
marketing. Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news,
information, commentary, advice, opinion and research and Search Engine Watch which provides news and
information about search, analysis of the search engine industry and tools for
improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.
For more news and event updates visit the SES blog at: https://searchenginesstrategies.com/
###
For more information, contact:
Greg Jarboe, SEO-PR, Inc.
978-549-9537
Greg.Jarboe@SEO-PR.com
Christian Georgeou,
Incisive Media
212-457-7844
Christian.Georgeou@IncisiveMedia.com
