October 23, 2009

SES Chicago Conference Program Goes Beyond SEM Attendees to Reach Mainstream Marketers

Chicago, IL, October 23, 2009 - Wanting to provide the latest thinking and trends in search engine marketing (SEM), including search engine optimization (SEO) and pay per click (PPC), to mainstream marketers, Search Engine Strategies (SES) Chicago has added sessions that will appeal to non-techie attendees. SES Chicago, scheduled for December 7-11, 2009 at the Chicago Hilton, will offer presentations and panels to the broader audience of traditional marketers, including small business owners and their staffs.

"We've found there is a lot of interest in the industry among marketers who don't need to get into the nuts and bolts of SEM, but who want to get a higher level view of how these practices can benefit their marketing programs," said Matt McGowan, Vice President and Publisher for Incisive Media's Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and ClickZ.com. "Especially relevant are the sessions that include information on social media trends, including one that brings together big brand and small business marketers who've experienced groundbreaking Facebook success."

SES Chicago will feature three full days of conference sessions, including three keynote presentations, solo presentations and panels. The last two days of the conference will be devoted to SEM training. Discount registration for SES Chicago is available through November 20. The agenda for the conference can be found at: https://searchenginesstrategies.com/chicago/agenda.html

Among the social media sessions that will appeal to the traditional marketer are What's the Link Between Search and Social?, which is about how brand marketers are managing their presence across the converging channels, such as with Twitter and Facebook, and a session in the Small Business track, Small Voices, Big Impact: Social Media for the Little Guy, which is about using social media to conduct market research and organize focus groups. Another session, the PR, Social Media and Search session, will examine case studies that integrate social media and search into a PR strategy, including Dell's "Take Your Own Path" campaign.

For marketers wanting to begin international marketing and advertising campaigns, the sessionNew Exporters: How Search Marketing Can Be Used to Build Overseas Trade covers many of the getting-started tactics, including using keyword research to identify marketing targets, how to use testing to minimize roll-out risks, and how to ensure payment.

A session that is bound to appeal to the traditional marketer in today's tough economic climate is How to Cut Your Corporate Budget Without Cutting Leads or Sales. Case studies illustrating how companies cut back on their budgets and actually increased their businesses will be presented.

For more information about SES Chicago and to register for the conference, visit: https://searchenginesstrategies.com/chicago/registration-details.html. The advanced rate is available through November 20 for a savings of up to $200.

About SES

Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.incisivemedia.com.

For additional news, updates and discussions on Search Engine Strategies events, visit us on the SES blog at: https://searchenginesstrategies.com/

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October 20, 2009

Search Engine Strategies (SES) Offers SEM Training on November 5, 2009 and SES New York on March 23-25, 2010

New York, NY, October 20, 2009--With a savings of as much as $1495, Search Engine Strategies (SES) is offering marketers access to both New York search engine marketing (SEM) training courses on Thursday, November 5, 2009, as well as a Platinum Pass to SES New York to be held March 23-25, 2010. This pass entitles the holder to all conference sessions, the keynote address and the exhibit hall.

The SEM training, which also encompasses search engine optimization (SEO) and pay-per-click (PPC) workshops, will be held in less than three weeks at the Downtown Conference Center, 157 William Street. It includes one all-day session in a two-part workshop and two half-day workshops. The morning sessions will be held from 8:00 a.m. to 12:00 p.m., and the afternoon sessions will be held from 1:00 p.m. to 5:00 p.m. The training is geared to in-house and agency marketing professionals, consultants, site designers and website owners and offers an opportunity to interact with SEM and SEO experts in a small-class setting.

Matt McGowan, Vice President and Publisher for Incisive Media's Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and ClickZ.com, said, "In today's economy, companies are looking for ways to educate their staff and stay within their shrinking budgets. Given the importance of staying abreast of the latest SEM and SEO trends, we wanted to do our part to continue the learning momentum by offering this cost-effective package. The New York training provides a very hands-on experience and, considering its size and reputation, SES New York provides quite expansive exposure to people, products and services in the entire industry."

The New York Workshops: November 5, 2009

The Call to Action Workshop - Conversion Optimization Training is a full-day workshop in two four-hour parts. Led by Bryan Eisenberg, Co-Founder of Future Now, Inc., the workshop will demonstrate how these skills are essential for building a user- and search-friendly site that converts visitors into buyers. Working from their laptops on their own websites, participants will learn the roles of web analytics, web design and usability, information architecture and search engine optimization in the context of conversion rate marketing.

The Social Media - Planning Strategy, Monitoring & Measuring Your Way to Success half-day workshop, taught by Liana Evans, Director of Social Media for Serengeti Communications, runs from 8:00 a.m. to 12:00 p.m. Marketers already implementing Twitter, Facebook, YouTube, Flickr and LinkedIn as a component of their marketing strategy can benefit from this workshop which goes into the strategy, monitoring and measuring of social media components. Workshop attendees will learn how to research, plan, monitor and measure their way to successful, cost-effective social media marketing.

The How to Create a Successful SEO In-House Program half-day workshop from 1 p.m. to 5 p.m. will be led by Jessica Bowman, SEO Strategist and In-house SEO Expert, SEMinhouse.com. Suitable for companies beginning an in-house SEO program and for companies facing the challenges of implementing an SEO program, the workshop assists participants in creating a specific action plan for getting their SEO changes incorporated into the organization.

To register for the SES New York training workshops, visit https://searchenginesstrategies.com/training/newyork/

For more information on the SES New York conference and expo, visit:

https://searchenginesstrategies.com/newyork/

About SES

Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.IncisiveMedia.com.

For additional news, updates and discussions on Search Engine Strategies events, visit us on the SES blog at: https://searchenginesstrategies.com/

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October 15, 2009

SES London 2010 Speaking Submissions Now Being Accepted

The SES Program Team is now accepting speaking proposals for SES London. Please remember to fill the form out completely, including a description of what you would like to speak about.  Please note that proposed sessions may be channeled into a panel format in order to give exposure and analysis of a wider variety of speakers and approaches.  As always, priority consideration is given to end-users/practitioners offering hands-on/project-based knowledge, customer facing implementation experience and unique and innovative perspectives.

Timelines:

Event: February 16-18, 2010

Deadline for proposing a new session: January 8, 2010

Deadline for proposing to speak: January 15, 2010

Further info: speaking guidelines are here.

The speaker submission form is here.

Thanks in advance for your interest, and see you in London!

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