Writing For Search Engines - SES San Jose 2005

One of our oldest session is Writing For Search Engines, which returns to SES San Jose 2005. Honestly, so many sites could do so well if they thought about search engines from the very beginning and wrote content to reflect the terms they wanted be found for! No, I'm not talking about something like:

We are the best store for shoes. If you want to buy shoes, try shoes, own shoes or wear shoes, there is no better shoe store than our shoe store. Some come visit our shoe store today!

But if you do want to be found for shoes, actually using that word occasionally and appropriately can be helpful!

Jill Whalen of High Rankings and Heather Lloyd-Martin of WebSourced are the dynamic team that have done this session for years, and they'll teach you in San Jose the difference between annoying repetition and copy that can sing to visitors and search engine spiders alike.