Search Term Research & Targeting - SES San Jose 2005

What's the first step in search marketing? Knowing your audience -- and that means knowing how they are searching. Our Search Term Research & Targeting session is designed to help those new to the space understand the skills and tools to help you search. Christine Churchill from KeyRelevance will provide an overview of such things, while other speakers such as Dan Thies from SEO Research Labs, Tor Crockatt from MIVA and John Slade from Yahoo Search Marketing  will explore some specific facets of research and targeting.