Speaker Profiles
Jurik Auer is the manager for online sales, marketing and mobile services for the Asia Pacific region for Lufthansa Airlines. In this capacity, he leads the airline's online distribution strategy within the region. He is responsible for various online marketing and advertising tactics for 13 country websites.
Prior to joining the Asia Pacific team, he spent 3 years overseeing online advertising campaigns for Lufthansa in the US where he gained broad experience engaging customers and growing the airline's ROI within the online space.
Mr Auer graduated from the University of Magdeburg, Germany with a diploma in business administration and international management.
Simon demonstrates over 15 years experience in the digital, direct & social industries. He has managed a large portfolio of blue chip clients , working across a variety of industries, most notably FMCG, Automotive, Fragrance, Information Technology, Travel and Retail.
Simon is responsible for driving & delivering social media strategies, buzz monitoring initiatives, social engagements & activations for Tier 1 clients including Nike, Diagio, Unilever, Proctor & Gamble, Mercedez-Benz, Gucci, Pizza Hut, Telkomsel, PepsiCo, DELL, SAP, Dulux, GSK, Sony & DeBeers throughout the APCI markets.
Ricky Baizas is currently the digital marketing executive for Nestlé Philippines. Hebrings with him close to 10 years of experience in digital marketing. During his stint in GroupM (a WPP company), he conceptualised and implemented online campaigns for Kraft, Sara Lee, Shell and Sony Ericsson among others. He also has a strong background in mobile marketing. He was part of the lead team that launched Ringback Tones in the Philippines with Smart Wolfpac and pioneered the first ever food delivery service via the mobile Internet with Jollibee's "LanghapSaWAP" when he was with Chikka. He now oversees all digital campaigns for brands like Nescafe, Milo, Nido, Nestea, Nestlé Fruit Selection Yogurt, Kit Kat and many more.
AnolBhattacharya is a consultant for hi-tech and telecommunicationsclients—such as Cisco Systems, IBM, IDC Asia Pacific, HP andDatacraft—on behalf of GetIT (Singapore). He has held this position for over 10 years and focuses on B2B marketing, demand generation, lead nurturing, social media strategy and implementation, interactive digital media for marketing initiatives, and user experience design.
He is a regular columnist on B2B marketing in various print and online media channels, such as Business Times, Straits Times, Marketing Interactive and Asia One, among others. He is also the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and the social media scene in Asia. Mr. Bhattacharyahas delivered keynote addresses at major marketing conferences across the region including Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, and BritCham Singapore Breakfast Briefings.
He is the Honorary Secretary of the Digital Media Chapter of the Singapore Infocomm Technology Federation (SiTF), and routinely guest lectures at the Singapore Management University on entrepreneurship.
Mr. Omri Bril is the CEO and Founder of Podium Advertising Technologies Ltd. which aims to provide its clients with a single online performance marketing tool for both top SEM professionals and limited-knowledge marketers.
Mr. Bril holds a BSc in Industrial Engineering from the University of Tel Aviv and prior to founding Podium in 2003 he worked as a software engineer.
As head of mobile for Google in South East Asia, Christian Cadeo is responsible for the development and evangelising of the company's efforts in the regional market. Mr Cadeo joined Google through the acquisition of AdMob in May 2010.
Prior to AdMob , Mr Cadeo was the country sales manager for Singapore, Indonesia and Vietnam at Microsoft's MSN and Windows Live business, where he was responsible for building the sales team and managing agency relationships. Earlier, he spent four years in Los Angeles and San Francisco with major media investment companies Mediaedge:cia, Initiative and Publicis.
Mr Cadeo holds a bachelor's degree in communications from Fullerton college.
Kelly Choo was a co-founder and is currently vice president of business developmentand strategy at Brandtology. Thefirmis currently recognised as one of the leading online intelligence service providers.Mr Choo's role is to ensure that the company's products and services give customers and partners the most value possible. He aims to foster mutually beneficial partnerships with people and organisations globally. He has worked with brands such as Microsoft, RIM, P&G;, Unilever, OCBC and various government ministriesas well as a number of global marketing, public relations, digital and research agencies as partners.
Kate has spent 12+ years initiating, encouraging and optimizing consumers' experiences with brands. In February 2008, after 7 years of co-managing digital strategy development and execution for 40+ General Mills brands (Minneapolis, USA), MRM indulged her desire to seek new challenges abroad. She was tasked with strengthening and expanding MRM's digital media operations in Shanghai and then with building the APAC regional media center of excellence in Hong Kong. During that time, MRM AP's media staff, services and coverage have significantly grown and today their efforts (display, paid search, SEO, et al.) help drive a diverse portfolio of client businesses.
Eddie is a digital marketer. He has been deeply involved in the digital marketing industry for years.
Eddie is the founding partner of Frontiers Digital - a digital strategy agency that was cofounded with three other global marketers from AOL, MySpace, and the UK-based MediaRun Network respectively. Frontiers Digital now has become the digital arm of Asia-based Milton Exhibits Group.
Eddie is a member of the Global Advisory Board of Search Engine Strategies (SES) - the leading global event series for search and social marketing with a focus on tactics and best practices. He also is a Senior Trainer of Econsultancy - an organization that educates and promotes the world's digital marketing and ecommerce professionals how to sharpen their strategy for digital transformation. Eddie has been the digital marketing trainer for the global B2B and B2C organizations such as DuPont, Hong Kong Trade Development Council, Lane Crawford, Deckers Outdoor Corporation (UGG). Eddie also advises renowned global brands for search marketing strategy including Christian Dior, Make Up For Ever, Benefit, Honeywell, and BASF, etc.
As a recognized digital marketing thought leader in the market, Eddie is frequently invited to speak for the digital marketing events in the world like Ad:tech, SES, Digital Cream, UFI Conference. He also published the 1st China's Search and Social Marketing White Paper in 2011 and the Econsultancy's China search marketing paper series - The Missing Manual Of China's Search Marketing in 2012. Eddie is a resident columnist on Clickz.com to write and share his marketing insights.
Cindy Deng brings more than 15 years of sales and product experience in digital advertising and enterprise technologies to her position as managing director, Asia-Pacific, at Turn. She is a recognized expert in the Asia-Pacific region, having worked with businesses across Korea, Hong Kong, Taiwan, China, Japan, Australia, India and Southeast Asia.
Prior to joining Turn, Ms. Deng was senior director of advertising sales and marketplaces for Yahoo!'s Asia-Pacific operations, where she was responsible for the overall growth and monetization of the search and performance display businesses. In that role, she developed the region's advertiser, publisher and product strategies and drove end-to-end go-to-market plans for global and regional initiatives. Previously, she led product management, business strategy and product marketing initiatives for Yahoo! Asia's advertising products.
Prior to joining Yahoo!, Ms Deng was responsible for the sales and marketing of enterprise financial software to Global 500 clients across the US, Europe and Asia. She also developed software applications for venture-backed start-ups as well as WebLogic enterprise solutions for a major media corporation.
She holds a BA in economics from Occidental College, an MBA from the Wharton School and an MA in international studies from the Lauder Institute at the University of Pennsylvania.
RajithaDahanayake is the founder and chief executive officerof eMarketingEye. He is an experienced online marketing professional with over 12 years experience. Mr Dahanayakehas hands on experience in e-commerce strategy, search engine optimisation, pay per click marketing, social media marketing and Google analytics.His expertise and commitment has resulted in eMarketingEye becoming an Asian thought leader in online marketing with several awards and accolades sincethe company's inception.
Prior to founding eMarketingEye in 2007, Mr Dahanayakeheaded the online marketing team at a UK-based web development agency providing e-commerce solutions to the travel and hospitality industry. He has worked in a number of other companies as a consultant and as an e-marketing analyst.
Samuel Goh is the SEM manager for SingTel Digital Media. He is a strong believer in the execution of digital marketing campaigns based on the sound analysis of datasets. Various rigourous testing methodologies complement many of his digital marketing campaigns.
He currently specialises in Google, Yahoo! And Bing advertising and marketing campaigns. In previous capacities, Mr Goh hashad the opportunity to share his knowledge on SEM with many multinational corporations.
Mike is currently CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.
Prior to joining Acronym Mike was the publisher of Search Engine Watch and ClickZ, and the producer of the SES global conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book, “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014. He is the current Chairman of global trade association SEMPO, having been elected to the board of directors in 2010 and serving two years as President.
Mandeep has over thirteen years experience of building brands with blue-chip organizations like Johnson & Johnson and Pfizer across FMCG & Medical Device categories. His latest assignment is to launch a newly acquired medical technology start-up business across Asia-Pacific.
Mandeep is a recognized expert in integrating emerging media to drive business results. In 2007, he led the launch of one of the first branded apps on Facebook. The app was a finalist at Cannes and won the highest recognition for marketing excellence in J&J. In 2009, he pioneered the launch of the first iPhone app in J&J, which was featured in the Sydney Morning Herald as an example of innovation.
Mandeep has spoken widely on social media, mobile marketing & multichannel marketing at conferences across Asia-Pacific. He writes regularly for ClickZ and has been a judge for the Australian Marketing Institute (AMI) Awards for Marketing Excellence.
Vikas spearheads business development at Vserv.mobi for South East Asia. Based in Singapore, he is responsible for driving key aspects of business - Developers, Publishers and Advertisers.
He has over 14 years of experience in media and marketing across emerging markets. Prior to Vserv, he was involved with set up of Asia business for Sprice - a leading Online Travel network, now part of Travelport. He has also held various leadership roles at ZenithOptimedia and has led top accounts such as Procter & Gamble, Asia Pacific Breweries, LVMH, ESPN and LG.
Vikas is a post-graduate from Times School of Marketing, an industry thought leader in Digital Advertising and also writes for ClickZ.asia.
As the Asia-Pacific general manager of Omnicom Media Group's Accuen, Matt Harty oversees the roll-out of data-backed programmatic buying for many leading brands across the region.
Originally from Australia, Mr. Harty has lived in Asia for over 20 years. He started in the Internet sector in 1997 as the co-founder and first employee for SpaceAsia Media, the first pan-Asian ad network founded in Asia. In 2000 SpaceAsia was sold to Engage, with Mr. Harty staying on after the sale. In 2003 he founded Activ8 Worldwide as a joint venture with Outblaze, which handled global media sales for Mail.com, Sanrio Digital (Hello Kitty) and a number of other leading brands. Later he took a board director's seat on the Malaysia-listed Oriented Media Group. In 2009 he moved to FOX Networks as vice president for Asia-Pacific and the Middle East.
Mikko Kotila is the founder and chief executive officer of Statsit, the first social media monitoring service exclusively for the Asia Pacific region. Since founding the company in 2008 and in his role as chief executive officer, Mr Kotila has transformed Statsit into an industry-changing market research company.
He previously founded one of the first digital agencies in Europe in 1996. Since then, he has worked on analytics and insights projects for 50 of the top 100 global advertisers.
As head of digital for Asia Pacific, Arun Kumar oversees Mediabrands' digital offerings. He works closely with all of Mediabrands' clients to create integrated and value-driven digital strategies across the Asia Pacific region. Mr Kumar's intimate understanding of the digital space makes him the ideal team member to lead Mediabrands' 100%digitally focused culture. Mr Kumar has more than 12 years of experience in driving digital development in the region.
ou Teck is currently a Head of Performance Marketing at HotelQuickly. He has been part of the several venture backed startup teams in SEA focusing on user growth in the mCommerce, gaming and travel verticals. He has helped scale users growth for a gaming company to millions of gamers and has also worked on driving growth traction for early stage mCommerce products.
Adaline Lau, ClickZ Asia’s editor, oversees day-to-day editorial operations covering digital marketing including search, social media, mobile, analytics. Before ClickZ, she was a senior reporter at Marketing Magazine and worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.
Rosemary Lising joined iProspect in June 2012 and leads search and performance marketing on the General Motors business covering Asia Pacific, Middle East, Africa and Russia.
Prior to joining iProspect, Ms. Lising headed GroupM Search where she was responsible for developing and growing the search business practice across Asia Pacific. This included business planning and operations, business development, agency integration and training development.
Rosemary has been a leading Search Marketing expert since the early days of this field. She has over 15 years of experience in Digital Marketing. Prior to joining GroupM Rosemary established the Search Marketing & Online Media practice for Blue Interactive Marketing – now a WPP company Possible. At the time, she expanded the company’s business offering by developing a Search and Media discipline. Key global and Asia-wide clients included: Hewlett Packard, eBay, Lufthansa, BEA, and Polycom.
Recognised as a Digital and Search Marketing industry leader, Rosemary speaks at industry conferences and produces globally recognised digital best practices in marketing.
Prior to Blue Interactive Marketing she was as General Manager of the DoubleClick Media operations in South East Asia launching the Singapore office and satellite operations in South East Asia.
Her career started as a strategic media planner for notable agencies including Foote Cone Belding, Zenith Media and Ogilvy & Mather.
Barry Lloyd is President of Webcertain Group's Asian companies. He founded the MakeMeTop brand of international SEO/SEM services and software in 1999 with the brand being purchased by Unica (now part of IBM) in 2010. Barry is a Moderator on the WebmasterWorld Forums, speaks at leading conferences on Asian internet marketing worldwide and has written articles on specific aspects of the industry. With offices in China plus Thailand, Barry's advice and services are sought by many international companies wishing to enter or expand their presence in the vibrant APAC region.
Richard Mabey is a long term Greater China resident having spent 15 years in the region. He studied in both Shanghai and Beijing in the mid nineties and then moved to Hong Kong to take up a position at a multinational advertising agency working with technology clients.
Richard Mabey co-founded The Egg in 1998 and has since run the day to day operations of the company including business development, strategic direction and client servicing.
Richard's passion comes from bridging the gap between the business needs of a company and finding the right solution to solve that need. He speaks regularly on Search Engine Optimization (SEO) related topics at business forums and associations in Hong Kong and China.
David McLean is Head of Search at Skyscanner.net where he oversees paid and organic search in 18 markets throughout Europe and Asia. David comes for over 10 years' experience in digital from development and project management through to search and usability. He is responsible for the global search strategy and the development of key search landing pages for Skyscanner and is particularly involved in making organic, paid, social and PR work better together.
Rich McPharlin is currently the head of search for Australia-based Search Group. He oversees SEO campaigns for companies of all sizes, including nationwide accounting firms with over 1,000 practicing accountants, hotels, resorts and large industrial companies. MrMcPharlin is keen on synergising search and social marketing channels to achieve strong returns on investment and exceptional online brand presence.
Prior to joining Search Group, MrMcPharlinwas involved in a number of e-commerce start-ups taking on the head of digital strategy role, focusing on SEO and SEM based client acquisition. Heholds abachelor'sdegree from the University of Western Australia in derivative finance.
Matt McGowan is a global advertising, marketing, media, and technology executive. A digital strategist, Matt is an expert in all facets of earned, paid, and owned media.
Until July 2013, Matt served as Managing Director of both the Online Marketing and North & South America divisions, of London-based Incisive Media - a recognized world leading media, marketing services, data, and communications firm. Since joining in 2006 as the Global Vice President of Marketing, Matt was instrumental in growing the business due to his strong relationships with their enterprise partners, in addition to his ability to lead from the front, educate, and develop consensus.
Currently Matt is an active adviser to IncisiveMedia.com, WebCongress and the OnlineMarketingInstitute.org.
In May of 2013 Incisive Media was named by the Association of Online Publishers (aop) the 2013 Digital Publisher of the Year.
In June of 2013 Matt was named a DMA & Marketing Edge (formerly the DMEF) Rising Star.
Previously, from 2004-2006, Matt was acting COO of the SAAS inventory management and ecommerce business, PropertyRoom.com, and prior to that Matt was an integral part of the cloud based syndication technology business, Headland Digital Media, when it was sold to Pearson Education (Pearson PLC) in 2001.
Matt is a graduate of the University of Oxford (MBA) and Lafayette College (BA), as well as a dual US and Irish (EU) citizen.
Blanca joined Wego.com Asia Pacific's leading travel search engine, in 2010. In her role as Director of Performance Marketing & Social Media she continues to break ground using the entire social media platform to generate non-paid traffic, expand B2C communications, support affiliate programs, and make the most of the power that social media offers.
Blanca believes that a good digital marketing strategy is imperative to any industry, supporting both business and consumer relations and if used effectively, a powerful revenue generator. Some of her previous roles include SEO Consultant for SMEs in various industries, 2009 & Publishing Manager for the Photon Group in Sydney, Australia, 2007.
Digital marketing professional with cross functional experience across financial services and FMCG industries .Previous roles include leading brand marketing, product development and sales teams across consumer goods, retail banking and credit card business .Currently leading Citibank India’s digital marketing strategy across business lines. In addition , am heading the global centre of excellence for online acquisitions in EMEA and APAC for Citibank . The centre specialises in providing analytical support for multimillion dollar budget digital campaigns across 8 countries.
Lydia Ng is currently a digital marketing search lead in the evolving marketing landscape in Singapore with Singtel. Her current remit is to pursue greater accountability in marketing spends, setting up best practices in search and working with multiple stakeholders to drive online business goals and strategy for eCommerce.Ms Ng began her career by dabbling in market research. With over six years of regional marketing experience focusing on digital technologies and strategies, she has seen Singapore's digital industry grow from infancy to maturity.
Joe Nguyen is the vice president for South East Asia at comScore. He is responsible for the sales of comScore products and services throughout the region as well as overseeing India, Hong Kong, Taiwan and South Korea. comScore reports themarket-specific measurement of Internet usage for over 10 Asia-Pacific countries and israpidly adding other markets.
Mr Nguyenhas more than 15 years of sales experience in the Asia-Pacific region and is an active thought leader in the industry, regularly speaking at conferences and holding a seat on the Leadership Council of the Interactive Advertising Bureau Singapore and on the Advisory Board of ad:tech Singapore. He is a veteran of the online analytics industry with experience on both the user and vendor sides of panel-based audience measurement and site-side analytics.
Mr Nguyen holds a BSE in mechanical engineering from Princeton University.
David Garceran Nieuwenburg is currently the head of web marketing at the Hong Kong Jockey Club. In this role, he is responsible for HKJC.com in the broadest sense, from design, content and operations, and analytics to strategy and innovation. Mr Nieuwenberg is a seasoned Internet professional with over a decade of experience in the industry.He has demonstrated considerable IT and business acumen in various Internet and e-business management roles with large and reputable organisations across different geographic regions.
Rey Ong is currently the digital marketing manager at Banyan Tree Hotels and Resorts. He manages the brand’s global digital marketing initiatives across Owned, Bought and Earned media channels. He works with multiple stakeholders at both corporate and hotel levels to deliver ROI on digital campaigns while ensuring the brand’s premium positioning is maintained through a well-balanced mix of digital strategies. Mr Ong has 8 years of digital marketing experience and first started out as the founder of an online retail business. He is an advocate for delivering data-driven success and accountability in digital marketing through the use of web analytics and researching consumer behaviour.
Arun Poojari currently drives Nokia's digital transformation in South East Asia and the Pacific via bought media, analytics, optimisation and research strategies. He is the senior manager for consumer engagement and marketing. Mr Poojari's vast experience has allowed him to connect brands to media and consumers via publishing and marketing campaigns on platforms such as television, the Internet and mobile technologies.
Over 15 years of experience in digital marketing. Nuttakorn is a pioneer in search engine optimization in APAC beginning in the field in the late 1990s. Currently Managing Director for Predictive Co., Ltd. Predictive helps its clients understand the value of their data across a wide digital footprint to create sustainable growth.
Sean is a highly experienced, passionate digital marketing leader and strategist that has a proven track record in driving revenue for large multi-national corporations operating eCommerce websites in the Asia Pacific region. Sean is currently Media Strategist for Travelclick Inc driving eCommerce solutions for the global travel and hotel industry and was the Digital Marketing Lead for Quiksilver's eCommerce initiative in the APAC region driving eCommerce revenue in Australia, New Zealand, Singapore, Indonesia, Philippines, Malaysia and Thailand through Affiliate Marketing, Search Engine Marketing, Search Engine Optimization, Mobile Marketing, Social Media Marketing and Display Marketing.
Devashish Saxena is the senior vice president and head of global e-commerce and social marketing at Premier Farnell. In this regard, Mr Saxena is responsible for the organisation's global e-commerce drive, and the development of element14 community and web plans for the next 1,000 days. He leads a team of global executives reporting to him from Singapore, the United Kingdom and the United States. Concurrently, he is the interim head of Asia Pacific marketing and e-commerce, leading the firm'smarketing strategies and initiatives in the region.
Mr Saxenahas extensive experience in online development and marketing. Previously, he was the global Internet marketing director for Texas Instruments, one of the leading designers and suppliers of digital signal processors and a leading Internet information company.
Mr Saxena holds a master's degree in marketing from the University of Texas at Austin.
Arshan Saha is currently the Regional Director for Innity's operations in Southeast Asia. Prior to this, he served as the Country Manager for Innity in Singapore. In his role, Arshan spearheaded Innity's successful launch of its Audience Network that encompasses performance-based online advertising using revolutionary and engaging ad formats. Arshan has also helped to establish the Singapore team as one of the most profitable in the region and has been instrumental in driving more than a 100% growth for the country over the last year. Arshan started off in the company as Innity Singapore's Regional Business Development Manager and he was responsible for facilitating international partnerships. During this stint, he led his team to secure over 50 new global partners whilst creatively helping advertisers benefit further from Innity's supreme technology.
Hari is the Asia Pacific Director of Performics; the Publicis-Vivaki arm specialized in Search Marketing and Digital campaign analytics based out of Singapore. Performics handles the Search marketing strategies for global brands such as Delta Airlines, Malaysia Airlines amongst others. Hari is a seasoned digital marketing professional with over 13 years experience in the AP region spanning integrated digital media strategy/planning, Performance / ROI based marketing, Digital media analytics & measurement. His track record includes successfully building & deploying digital strategies for a repertoire of brands in AP region such as Singapore Airlines, Starwood Hotels & Resorts, J&J, Nike, Intel, Nokia, Samsung to name a few. Hari set up the digital media discipline in BLUE Interactive SG (2008); served as the National Director – Starcom IP India (2007); served as Integrated Media Director for Dell South Asia (2006); set up Mediacom Interaction Singapore (2005) and also served as Director – Mindshare Interaction (2004). His interests include metaphysics, music, motorcycles & life in the wild.
Sho Shimoda is the head of global digital marketing professionals at iREP, a leading digital marketing agency in Japan thatserves over 800 clients. It is the highest ranked agency by Yahoo! Japan. He has worked and led international startup companies in the United States, China and Japan for the past eight years.
Mr Shimoda specialises in marketing and monetising online services and products, and search engine marketing. His team works with many of the most challenging and demanding online businesses. The team delivers results through their advanced marketing knowledge, experience and technology that isused during search engine marketing. The team is supported by iRep's research laboratory that studies users' motivations, behaviour and market.
TomSkotidas is founder and director of Skotidas, the first agency in Asia Pacific to specialise in business-to-business (B2B)social media lead generation.
Until March 2011, MrSkotidasserved as head of marketing and business development at First Rate, one of Australia’s leading digital marketing agencies. In just under four years, hehelped grow the agency from a small office of just two staff into one of Australia’s largest players in search and performance marketing with over 20 staff and millions in annual client billings.
Driving a large part of this growth was MrSkotidas’pioneering use of social networks to generate qualified sales leads and grow client engagement. Today, he consults on the strategies and tactics of social media lead generation, to blue chip B2B companies in Australia and Asia Pacific.
Adrian Tan is part of the founding team of clickTRUE, an associate company of SPH Magazines. He spearheaded the company's efforts to receive accreditation as a Google Analytics and AdWords Certified Partner and is now focused on expanding the firm's local and regional online marketing services operations. A regular speaker in the region, Mr Tanadvocates search engine marketing, optimisation and web analytics as a necessity for any organisation.
Janice brings with her over 13 years of online marketing and integrated marketing communications experience. Prior to Acronym, Janice held several leadership positions at creative and media agency networks throughout Asia. Having been based in Hong Kong for a good 4 years, Janice has continually kept a keen eye on consumer behaviour and the use of digital media throughout some of Asia largest markets including China, Korea and Japan. Based in Singapore, Janice now manages Acronym's Asian operations and is responsible for developing and growing the client base, fostering business partnerships throughout APJ and thought leadership.
With 5 years of experience, Shei Wah Tan is an expert in search engine optimisation (SEO), search engine marketing (SEM) and social media optimisation (SMO) for lead generation across the Asia Pacific region.
Tan Yinglan is the Head (Projects), National Research Foundation, Prime Minister's Office (Singapore). He oversees the National Framework of Innovation and Enterprise, reporting directly to the Research, Innovation and Enterprise Council chaired by the Prime Minister. He heads 3 government investment funds with a budget of S$360 million and invested in 41 high-tech enterprises and 6 early-stage venture funds, resulting in 2 acquisitions (Brandtology & Curiox) and 7 follow-on financings within 18 mths. He also served as board member / board observer of 6 early-stage venture funds
and selected high-tech enterprises and assisted in go-to- market, personnel recruitment and follow-on financing. Tan Yinglan had previously been the founding Director of 3i Venturelab China, a joint-venture between private equity firm 3i(LSE:III) and INSEAD. He had also been the Senior Assistant Director at the Ministry of Trade and Industry (Singapore), where he was the deskhead for Economic Development Board Investments portfolio. Yinglan was also the Special Assistant to the Chief Economic Advisor of the World Bank, as a Milton and Cynthia Friedman Fellow. During graduate school at Stanford, he had co-founded, raised angel funding and sold an online dating startup (which is still featured as a case study in Stanford University).
NicholasTay is currently the digital marketing manager for Fairmont Singapore and Swissotel The Stamford hotels. He is responsible for the hotels' local digital roadmap based on brand and stakeholder considerations. MrTay leads the conversation in required digital infrastructure, maximising owned, earned and paid digital media to keep the brand relevant and in the eye of targeted audiences.
Vincent Teo is currently the digital planning director at BBDO/Proximity. He has spent the last 10 years in interactive marketing both on the client and agency side developing strategies and campaigns that help create effective and engaging digital experiences.
Before joining BBDO/Proximity, Mr Teo was at Publicis Modem, where he led digital strategy for key integrated and digital accounts. He has also spent time in Hong Kong managing a boutique digital agency and on the client side building the online business at Citibank and HSBC Singapore. An experienced digital marketer, Mr Teo contributes as a columnist on clickz.asia where he writes about emerging marketing and trends.
Jean-Marc Thomas iscurrently the director of searchatNeo@Ogilvy. He manages the paidsearchstrategyfor many accounts and oversees SEO implementation on various sites. He is also part of the World Wide Search Team at Neo@Ogilvy, implementing and developing strategies with other offices.
Mr Thomashas been involved in the digital realmsince 1997. He began bybuilding websites and then moved topaidsearch and SEO efforts in 2006 at the international level. Mr Thomas has handled major accounts such as Intel, IBM, Nestlé©, E*Trade, Cisco, Louis Vuitton and Adobe, amongothers.
Jonathan Tilbury is the regional director for Value Click, one of the world's largest integrated online marketing companies. In his current position, he is driving to deliver scalable solutions for advertisers to cost-effectively acquire customers and for publishers to maximise their revenue.
Mr Tilbury has in-depth knowledge of the Asian online digital market fromhis time running online full service digital and mobile agencies.
Andrew is a seasoned digital marketer with 20 years experience in creative agencies, media agency, media owners, and technology providers. He is currently the VP of Asia at Brandscreen - the first and leading demand side platform (DSP) powering most of the global media agencies' trading desk operation across Asia Pacific. He is responsible for developing and executing Brandscreen's expansion plans across the region, setting up a regional operations team from scratch, and act as an advisor to clients in order to help them build and grow their Trading Desk business.
He started his career in the early nineties in traditional direct marketing and then moved to Hong Kong and helped launch the first Ogilvy Interactive office in Asia in 1995. His career has taken him across the US as well as all over Asia with roles at Ogilvy & Mather, OMD, Microsoft, Astro, and Adify. He has been fortunate to have lead teams that delivered work recognized by the industry with awards from the Institute of Singapore Advertising Hall of Fame, CampaignAsia, Singapore Media Association, Google, DMA, Spikes Asia, Valencia Festival of Media and Cannes Advertising Festival.
He is also active in growing the industry through education via the IAB, ad:tech, and other industry bodies. He is also one of the co-organizers for WebWednesday Singapore. With more and more consumers spending time online; today, he is even more passionate about digital marketing and always thinking about how advertisers can maximize the opportunity and drive business results.
Andrew has a degree in Business Administration and a MBA in Marketing.
Cuneyt Uysal is an engineer and regional manager for Southeast Asia at Sitecore. He specialises in accelerating the adoption and alignment of digital marketing technologies. He is one of the select few leaders with over a decade of experience in the web CMS industry' especially in Asia Pacific and Japan. When not on a plane, Mr Uysal is expanding the business in emerging markets. Hallmark WCM projects. Mr Uysal has managed include Chevron Philips Chemical, Verizon Wireless, GMAC-RFC, SG Cowen and Co, FDA, City and County of San Francisco, American Bar Association and CPA Australia.
Anna Maria heads up ClickZ’s editorial team, working with the publication’s editors in New York and Hong Kong and guiding 70 marketing experts who share how to’s and commentary in Experts columns. She was on the launch team for Ziff Davis Media’s Baseline magazine and has worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
Sarah has worked in the tourism industry in Queensland for 16 years across both domestic and international markets. In addition to roles with Regional and State tourism bodies, Sarah has had first hand experience on the product side of the industry having also worked in Japanese inbound, international hotel chains and small business. Sarah joined Tourism Queensland in early 2005, and the Digital Marketing team in 2006. The Digital Marketing team are responsible for promoting Queensland's tourism products and destinations to a global audience via digital platforms.
Marcelo Wesseler is the CEO of SingPost eCommerce, member of the Singapore Post Group. SingPost eCommerce enables global brands to enter Asia Pacific via an end-to-end eCommerce offering that includes a best-in-class technology platform combined with an extensive fulfillment and logistics network of 15 distribution centers in the region. SingPost serves more than 600 clients and runs sites like shop.adidas.com.my, levis.co.kr, shop.toshiba.com.sg and shopled.phillips.com.sg.
SingPost is the Asia Pacific leader in eCommerce logistics and trusted communications. The company is listed on the Singapore stock exchange [S08.SG] with two main shareholders SingTel and Alibaba Group.
Sally Wuu is a marketing consultant specialising in integrated and digital and direct (CRM) marketing. Currently, she is head of marketing for InMobi SEA, the world's largest independent mobile ad network. She has extensive experience in technology-driven marketing communications, specifically in database and direct, digital and interactive and mobile marketing. She focuses on insight-driven, relevant and effective, results-oriented marketing and is actively involved from strategy to ROI measurement.
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Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager