Benu Aggarwal is a recognized expert in Internet marketing strategies for the travel industry. Her online interactive agency provides web 2.0 and search engine promotion strategies such as PPC, organic, e-mail marketing, and website development. An award-winning firm, Milestone is based in Silicon Valley and represents over 600 clients, including major hotel brands, premier resorts, and OTAs. Aggarwal oversees a team of Internet marketing and PPC specialists, designers, writers, and programmers. She has written several articles on search engine marketing and has co-authored the well-known Internet marketing handbook Hotels to HTMLs.

Jonathan Allen joined Incisive Media as director of Search Engine Watch in December 2009. Previously, Jonathan worked as a search marketing specialist for Incisive on leading B2B print/online publications and job boards in the legal, tech, and finance sectors (including Legal Week, TheInquirer.net, V3.co.uk, Accountancy Age Jobs, and Computing Careers). Before Incisive, Allen worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the mobile social network Moblog. In 2008, Moblog:tech's build of Channel 4's The Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society's On The Move Award, and 3 BAFTA nominations.

Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and second-generation software tools to improve conversion rates. SiteTuners' unique visual attention prediction tool, AttentionWizard.com, can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. Ash has worked with Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach. He is a highly regarded presenter at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon; he chairs Conversion Conference, the first conference focused on improving online conversions. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm, a columnist for several publications including ClickZ, and the author of the bestselling book Landing Page Optimization.

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.

Chris Boggs, a specialist in search engine optimization and paid search advertising, has worked in search engine marketing since 2000. He joined Brulant from Avenue A | Razorfish in 2007 as manager of the SEO team, and Rosetta acquired Brulant in 2008. He has worked with organizations ranging from small businesses to Fortune 100 companies within all major industries including health care, financial services, consumer products, and retail. Boggs is experienced in performing and directing hands-on SEO, from keyword research to content and link development, and guiding technical implementations with e-commerce platforms.

As Director of Alliances, Henry has developed Lithium's partner programs and has built a partner eco-system of over 50 global technology and solution providers. Prior to joining Lithium he has held senior level roles in sales leadership, building professional services practices and running successful reseller/ISV's and strategic integrated alliance partnerships at market leaders including Microsoft and Salesforce.com. At Salesforce.com he built out several professional services practices, developed the firm's alliances program and managed a global team of sales professionals and played a key role in driving the sale of Microsoft Dynamics CRM end ERP suite of products while at Microsoft.

As a Developer Advocate, Paul works to promote Google's APIs and technologies. He is currently engaging with partners to develop Video Sitemaps improving Video Search. At Google he has managed a number of internal technical support teams, Google Analytics Support and developed data warehousing solutions enabling Google's Sales and Support teams to scale.

Before working at Google Paul was a career Naval Officer working his way from the enlisted to the officer ranks. Along the way, he maintained the nuclear reactors on submarines, managed the Navy's largest Network Operations Center (NOC), and was a deputy director of the Naval Surface Warfare Center, where he was responsible for an 850+ organization of engineers.

He is an avid homebrewer, active in Boy Scouting and strong supporter of the Science Olympiad.

Paul holds a BS in Engineering Physics from Santa Clara University and an MS in Computer Science from the Naval Postgraduate School at Monterey, Ca.

Mikel Chertudi is a seasoned and innovative marketing executive who has a passion for leadership, building brands, and creating demand. He is responsible for fueling the global growth of Adobe through innovative, world-class media and demand creation programs. Chertudi has created a team of award-winning experts who focus on major digital channels including database marketing, search, display, mobile, and social, as well as traditional channels. He also oversees campaign strategy and execution of Adobe's $1B enterprise B2B business including the Online Marketing Suite and Customer Experience Solutions.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching his firm in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Each year, Clay speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, and Smart Money. Clay is the author of Search Engine Optimization All-in-One for Dummies and sits on the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Ray "Catfish" Comstock has more than 10 years of experience in the search marketing industry, specializing in organic search engine optimization and social media strategy. He has presented at numerous industry conferences, including the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. He is quoted extensively in trade and business publications and is considered an influential member of the SEO community. Comstock writes thought leadership papers and articles for industry publications, including the BusinessOnLine SEO Blog, which is syndicated through WebProNews.

Michael DeHaven serves as the SEO product manager at Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales. With over 14 years of experience in the online marketing industry, DeHaven has developed and implemented holistic SEO strategies for leading websites such as CareerBuilder.com, Travelocity.com, and Hotels.com. His expertise lies in the developing synergies between SEO and the various other components of solid strategic online marketing plans.

Liana "Li" Evans is the author of the book Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media and co-founder and CEO of LiBeck Integrated Marketing. She is an online marketing veteran with experience in search marketing and social media marketing. Her deep technical background and her public relations experience enable her to partner with clients for establishing successful online marketing campaigns that combine cross-channel tactics. Evans was the SEO and social media marketing architect for as QVC, Comcast (Fancast), and several other companies of various sizes. Her wealth of knowledge in dealing with large e-commerce and content sites gives her a wide perspective into what it takes to launch successful marketing campaigns in the online space.

Tracy Falke is Director of Content, Search, Social Media & Emerging Technology for Powershift Media Group. Her focus is on maximising client communication & marketing efforts across all digital channels. Never content with fluffy, feel good metrics, Tracy's no nonsense approach to social media focuses on helping organisations achieve core business objectives.

She's worked on everything from international advertising copy to full scale corporate social media strategies, and is particularly driven by:

• Building social media into a business' core operations (marketing, pr, corporate communication and social media, recruitment and sales)
• Integrating social media activity across departmental divides
• Using social media to drive cost savings in big business
• Developing Social media automation apps
• Augmented reality and emerging technologies
• And of course, cool and highly creative marketing campaigns

Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.

Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.

Bill Hunt is the president of Back Azimuth Consulting, which focuses on helping companies understand the voice of their customer by aggregating various digital signals into actionable insights and messages. Considered a thought leader on global search engine marketing and social media, Hunt has spoken at conferences in over 30 countries. He served as CEO of two of the largest global search marketing firms, Global Strategies and Outrider (both were acquired by WPP). He is the co-author of the best-selling book Search Engine Marketing, Inc., and writes a popular blog on search and social media marketing.

Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, online public relations, online video marketing, and social media marketing services. He is the author of YouTube and Video Marketing and a contributor to Guy Kawasaki’s Enchantment. He is profiled in Michael Miller’s Online Marketing Heroes and has been interviewed on a variety of search and social marketing topics by Bruce Clay Blog, Online Marketing Blog, ReelSEO, State of Search, WebmasterRadio.fm, and WebProNews. Jarboe is on the faculty of the Rutgers Center of Management Development and Market Motive.

A search marketing industry thought leader, Anne co-authored the first book on international SEO and PPC, Global Search Engine Marketing (Pearson Que February 2012). After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.

Kevin Lee has been an acknowledged search engine marketing expert since 1995. He translates his years of SEM expertise into Didit’s proprietary Maestro search campaign technology. His column for ClickZ, “Paid Search Strategies,” is read by thousands. He is a founding board member of SEMPO and its first elected chairman, member of the DMA Search Engine Marketing Council, and member of the IAB Search Committee. The Wall Street Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, and other press quote him regularly. Lee lectures at leading industry conferences and at NYU, Columbia, Fordham, and Pace.

Craig Macdonald is responsible for the strategic direction, development, and marketing of the Covario™ portfolio of solutions. Prior to Covario, he was the director of product management for the service and management group within Hewlett Packard's OpenView division, where he oversaw service and asset management, configuration management, and discovery applications used by large enterprises worldwide. Previously, Macdonald held key positions at Peregrine Systems, Inc., Fair Isaac, HNC Software, World Research Advisory, META Group, and Greenwich Associates. A popular speaker, he has spoken at SMX Local and SES.

Michael Martin is the senior SEO strategist at Covario Inc. and owner of Mobile Martin based in San Diego. He has overseen online marketing improvements to the web sites of SC Johnson, IGN, BlackBerry, Avaya, Road Runner Sports, Deepak Chopra, Trump Properties, The Active Network, and Resource Nation. Martin sits on the SEMPO Education Committee and has spoken at numerous conferences including SES, SMX Advanced East & West, Affiliate Summit West & East, WordCamp LA, the San Diego Google Technology User Group (GTUG), PubCon, and the PMI Project Management Institute Annual Conference.

Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.

As a developer programs tech lead, Maile Ohye coordinates Google Webmaster Central's outreach efforts, including the Webmaster Central Blog. Previously, Maile was a systems integration consultant for several pharmaceutical and technology companies, as well as for the Department of Defense.

An in-house SEO with more than seven years of experience, Brent has doubled Tribune's visits from search engines since he joined the company in February 2008. With more than a million visits per day to Tribune's network of websites, Brent drives traffic not only to Tribune's newspaper sites (including the L.A. Times, Chicago Tribune, and Baltimore Sun) but also to Tribune's dozens of broadcast sites (including KTLA, WGN, and WPIX). He is a newspaper SEO authority with experience and expertise in CMS challenges, duplicate content mitigation, page-rank funneling, Google News, and Google index rates. He has also trained large editorial teams regarding SEO.

Keith Posehn is an entrepreneur who grew up in the middle of the Internet boom. Starting with video game design at a young age, Keith moved to working in I.T. while in college and upon graduating went to work in the online ad agency world in San Diego. Rising to a director level position, Keith struck off on his own in 2008 to create Zorz, a successful performance marketing practice before forming AppZorz, a mobile development & marketing technology company in 2010.

Saleel Sathé is Senior Director of Product Management for Microsoft's Search and Contextual Advertising Network. Previously Saleel was VP of Product Management at AdReady where he focused on making online display advertising accessible and effective for advertisers of all sizes. Prior to that Saleel worked on algorithmic relevance and paid search products at AltaVista, Overture and Yahoo!. Saleel has investment banking experience in Technology Mergers & Acquisitions at Credit Suisse First Boston, and software engineering experience at Synopsys, a leader in Electronic Design Automation. Previously, he founded and later sold, a company manufacturing data processing machines for banks in Bombay, India. Saleel holds a Bachelors degree in Electronics Engineering from the University of Bombay, a Masters degree in Computer Engineering from Rensselaer and an MBA from the Wharton School at the University of Pennsylvania.

Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP’s strategy to harness the power of the channel to drive efficiency in lead generation across SAP’s ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP’s primary Facebook page and the deployment of “AddThis” across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google’s B2B Technology Council. He writes a monthly SEO column for ClickZ.

Gregg Stewart is president of 15miles, a full-service marketing agency specializing in digital local solutions, headquartered in Connecticut. 15miles is the world’s largest local-search agency developing online and mobile solutions for businesses of all sizes, including Fortune 500 companies. He has written for ClickZ and Search Engine Watch (visit the archive for his SEW articles). He is also the president of 2nd Act Local Marketing.

Frederick Vallaeys helps advertisers learn which Google products are best to support their marketing goals. He also represents the needs of advertisers to the engineering and product management teams. He joined the company in 2002 to help bring AdWords to the Dutch and Belgian markets. Since then, he has been involved in the design of many of AdWords’ core features in addition to those related to new and traditional media. Prior to Google, Vallaeys was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords.

Michael Weisfeld is Director of Social Media and Senior Strategist at BusinessOnline where he leads enterprise online marketing projects and optimization initiatives in the hyperactive Social Media marketing arena. He is a natural leader, who possesses an innate ability to identify the most appropriate solutions for our clients. Michael is well-versed in relevant online marketing technologies – familiar with both their capabilities and implications. Michael is responsible for leveraging this knowledge to come up with solutions which possess the ideal blend of supporting business objectives and innovative technologies. Most importantly, Michael has a passion for Online Marketing and using the internet to connect people, processes and technology.