As a best-selling author, business change agent and marketing expert, Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. He’s been called the "Celebrity CMO" by Forbes magazine and the "Chuck Norris of marketing" by bloggers.

Mr. Hayzlett is the author of the best-selling book "The Mirror Test", named to Inc. Magazine’s 2010 Best Business Books list, and speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, adTech, THE Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Association Leadership Forum, and National Postal Forum. He is cited as a leading marketing expert in numerous books, magazines and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump. He’s also been recognized as one of the Top 10 C-Suite Twitters.

He has received numerous global marketing and business awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named Business to Business Marketer of the Year by BtoB Magazine and Direct Marketer of the Year by the University of Akron Taylor Institute for Direct Marketing. In 2008, Mr. Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame. In June 2009, he was awarded the prestigious G.D. Crain Jr. Award for Marketing Excellence and inducted into the BMA Hall of Fame at the Business Marketing Association's annual conference. Previously, the U.S. Small Business Association named him Entrepreneur of the Year.

Prior to joining Kodak, he led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint, and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives. Currently, Mr. Hayzlett leads The Hayzlett Group, an international strategic business consulting company focused on leading change and growth in businesses. Even when he’s away from his home in South Dakota, he can be seen in his trademark cowboy boots.

Jonathan Allen joined Incisive Media as director of Search Engine Watch in December 2009. Previously, Jonathan worked as a search marketing specialist for Incisive on leading B2B print/online publications and job boards in the legal, tech, and finance sectors (including Legal Week, TheInquirer.net, V3.co.uk, Accountancy Age Jobs, and Computing Careers). Before Incisive, Allen worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the mobile social network Moblog. In 2008, Moblog:tech's build of Channel 4's The Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society's On The Move Award, and 3 BAFTA nominations.

Patrick is Director of Search at Branded3, a Leeds based digital agency specialising in search engine optimisation and social media marketing as well as building and designing websites and applications.

A full time SEO consultant since 2002 Patrick writes about SEO and social media for the popular Blogstorm.co.uk website and has been quoted in publications such as the BBC News, The Times, Guardian & TechCrunch.

Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralised hub for clients. It is one of the only agencies to focus solely on international projects and covers over 36 languages in-house.

Andy contributes regularly to publications and blogs on international search. He writes regular columns for SearchEngineLand and SearchEngineWatch and is the Managing Editor for multilingual-search.com. He also speaks regularly at conferences around the world including SES, SMX, Eye for Travel, Click Asia Summit and PubCon. In addition, Andy is the Chair of the International Search Summit, an event run by WebCertain which focuses entirely on international search and social media topics. From 2011, the Summit will be held at all SMX events in Europe and the US.

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.

Richard Baxter is founder of SEOgadget, a digital marketing agency specialising in conversion rate optimisation, large scale SEO, keyword research, technical strategy, and link building in highly competitive industries. He is a regular SEO industry commentator and a regular speaker at industry conferences including SMX 2011 (Search Marketing Expo), SES London, SearchLove, and Mozcon. Baxter is also an SEOmoz associate and has produced numerous webinars and blog posts with the Moz team.

Nick Beck is the founder and managing director of Tug. A seasoned speaker, Nick founded Tug in 2006. He was responsible for creating and managing Legoland's online marketing campaign in the UK and has created a company that manages the search marketing for a number of high profile global brands, including Dairy Crest, Merlin Entertainments and Glenfiddich. Prior to founding Tug, Nick was group account director at Ogilvy.

Jonathan Beeston is European Client Services Director at Efficient Frontier, the world's leading search engine marketing firm. Having worked in search for over eight years, he is a recognised authority on the strategy and execution of highly effective paid search campaigns.

Jonathan leads Efficient Frontier's client services teams in Europe to apply Efficient Frontier's unique and powerful portfolio theory-based technology to SEM activity. He also advises clients at a senior level to explain and understand how SEM impacts their business' performance.

Previously, Jonathan ran the search marketing practice at MindShare London, a large WPP owned media agency. He was the senior lead on several key client relationships and oversaw the strategic execution of campaigns, with particular focus on tracking, measurement and ROI analytics.

Co-founder and CEO of mexad, Sacha Berlik, has over 14 years experience in the international digital marketing industry, including six years as a general manager for Western Europe and co-founder of Oridian with over 100 employees and 13 international offices. In 1999 he founded the first European wide online network ActiveAgent, and prior to that he built the online presence for one of the biggest private TV stations in Germany, Sat.1.

Thomas is Founder and CEO of Refined Labs (www.refinedlabs.com), as well as author for various publications and books, Advisory Board Member at Search Engine Strategies and speaker at industry-leading events worldwide. He has been active in the Search Industry for over a decade. Voted one of the top 50 Internet people of 2007 by Internet World Business, Thomas founded Refined Labs in early 2007 to develop a next-generation online marketing toolbox with a focus on cross-channel and cross-campaign optimization, as well as leading SEM bid management. The focus is on corporate PPC spenders as well as agencies across Europe with data integrations from Google, Yahoo!, Microsoft adCenter, Omniture SiteCatalyst, affili.net, Zanox as well as many other systems. Refined Ads (www.refinedads.com) is considered a leading solution in multiple central European countries. Clients using the technology include be2, Experteer or SIXT as well as agencies like metapeople, blueSummit or Yellow Tomato and manage significant annual ad spend.

Karl Blanks is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts to show businesses how they can profit by applying scientific techniques to web marketing.

Colm Bracken joined Microsoft in May 2006. Before Microsoft, Colm worked as an instructional designer at Thomson NETg before joining the editorial team at Yahoo! Search Marketing in Dublin. Having transferred to the London YSM office, Colm then took the opportunity to join Microsoft as a search media analyst before the launch of adCenter. He now leads a team of analysts across the finance, travel, property and technology verticals. He has a B.Sc. in IT from University College Galway, Ireland.

Jen Brady founded Fred & Associates, Inc. in 2005 after determining there was a niche not being filled by other marketing companies: candor and agility. With over 15 years of professional experience in the marketing and media industries, Jen applies her own mix of creative problem solving, integrity, candor, and quality service to each project and client relationship. Jen's success, in large part, is dependent upon the ability to forge long lasting connections through quality work, industry service, and accountability. A great deal of personal attention goes into creating and maintaining these relationships often resulting in long-term partnerships.

Jen is a graduate of The University of Michigan. She is the acting President for the Chicago Interactive Marketing Association (CIMA). Jen is a frequent industry speaker. She enjoys traveling and yoga, and is a marathoner and triathlete. Prior to founding FRED, she was most recently at Starcom Mediavest where she worked on client accounts such as Allstate, U.S. Army, Disney, and Hallmark.

Jim Boykin founded We Build Pages in 1999 as a web design firm; shortly after, he started specializing in SEO and link building. We Build Pages has grown to include 35 employees that use on-page optimization, link building, content creation, widget services, and internet marketing consulting to achieve higher traffic for a worldwide clientele. Boykin's blog on link building has won several awards and was recognized as "Best Link Building Blog" in 2006 and 2007 by Search Engine Journal. A true entrepreneur, Boykin leads his company forward by being active in the sales, production, and design of all projects. He speaks regularly on the topic of link building at several SEM industry conferences.

Massimo Burgio is an expert on international online business and a frequent speaker at search conferences across the world. He has been working in the Internet industry since 1996. In late 2006, he created Global Search Interactive (GSI), which helps global brands in the lifestyle, education, and technology markets engage with their target audiences through the integration of search, interactive, and social media. GSI also helps several search and interactive marketing agencies worldwide through a range of tailored consultancy, training, and campaign support services. He is a member of SEMPO, serving on the board of directors, Global Committee, and European Working Group.

John Butler is head of dunnhumby's communications & media practise and a member of dunnhumby's executive board. dunnhumby reaches 350 million consumers through its work with Tesco, Kroger, Macy's, Casino group and others. dunnhumby is the company behind Tesco clubcard and acts as the primary media owner for their retail partners covering digital, in-store and in-home media propositions. Prior to dunnhumby, John held CEO positions in WPP and OmniCom and began his career in London with global design agency, Imagination. He holds Masters degrees in Finance and Decision Science. John grew up in Japan and was also a Peace Corps Volunteer after leaving University with a Psychology degree. John has spoken extensively, most recently at the Association of Online Publisher's annual conference and JUMP, eConsultancy's summit on joined up media practise.

Lisa Buyer is the founder of three media companies and CEO of The Buyer Group, an interactive PR, social media, and branding agency in South Florida. Clients include public and private companies in the technology, real estate, and health/beauty industries. Buyer is the editor of several blogs and teaches online courses on applying social media to business networks. She regularly speaks at national conferences, including Search Engine Strategies and PubCon, on online PR, social media, and search. She is a certified Google AdWords professional and a SEMPO and SFIMA member.

As a Developer Advocate, Paul works to promote Google's APIs and technologies. He is currently engaging with partners to develop Video Sitemaps improving Video Search. At Google he has managed a number of internal technical support teams, Google Analytics Support and developed data warehousing solutions enabling Google's Sales and Support teams to scale.

Before working at Google Paul was a career Naval Officer working his way from the enlisted to the officer ranks. Along the way, he maintained the nuclear reactors on submarines, managed the Navy's largest Network Operations Center (NOC), and was a deputy director of the Naval Surface Warfare Center, where he was responsible for an 850+ organization of engineers.

He is an avid homebrewer, active in Boy Scouting and strong supporter of the Science Olympiad.

Paul holds a BS in Engineering Physics from Santa Clara University and an MS in Computer Science from the Naval Postgraduate School at Monterey, Ca.

Mel's role as Community Manager at Microsoft Advertising is to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelising through social media and by speaking about internet marketing at conferences, trade shows & other events.

Mel began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Search Account Director before moving to Microsoft in 2005.

He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn't take much persuasion for Mel to join Microsoft Advertising Community Team when it became apparent that Social Media Marketing was going to be huge!

Mel has spoken about adCenter, Search, Social Media & Digital Marketing at conferences and events in the UK, Las Vegas, New York, Toronto, Reykjavik, Dublin, Barcelona & Tenerife.

Do follow him on Twitter and Facebook!

Brian Clifton, (PhD), is an independent author, consultant and trainer who specialises in performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his latest book, the second edition of Advanced Web Metrics with Google Analytics is used by students and professionals world-wide.

Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web Analytics for Google EMEA, defining the adoption strategy and building a team of pan-European product specialists from scratch. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification (GAIQ). Brian is the Founder, CEO and Senior Strategist for GA-Experts.com – a company specialising in performance optimisation using Google Analytics and related products.

Since joining Microsoft in 2005, Dave Coplin has worked across a wide range of sectors and customers, providing strategic advice and guidance around the cost effective use of technology in relation to their business needs. As an established thought leader in the UK, providing leadership and guidance around key technology policy issues like Cloud Computing, Open Government, Open Data and the “consumerisation” of IT, Dave is currently working as Director of Search for Microsoft UK's Consumer and Online business, focusing the spotlight on the power and potential of search and the way it holds the key to society's effective use of all that technology and the internet has to offer.

As a self-confessed technology “alchemist”, Dave is passionate about turning the base metal of technology into valuable assets that effect the way that we live, learn, work and play and in so doing, move the focus from the technology itself to the actual outcome.

Will Critchlow founded Distilled with Duncan Morris in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events, and regularly appeared in local and national press in the UK. In addition to consulting, Critchlow spends a lot of time on R&D; and content—the most effective marketing Distilled has ever done. Previous jobs included programmer and strategy consultant in the telecom industry.

Simon is the global search director at Mindshare and commands a team that runs the global account for SAP and the North America region for all Unilever brands. With ten years of digital marketing experience, Simon's daily responsibilities include integrating search strategies with online digital display, network TV, social media, and SEO.

Prior to Mindshare, Simon worked at Microsoft Advertising where he helped launch the NY office for Microsoft adCenter in 2005. At Microsoft, he managed search accounts for major travel brands such as Orbitz, Intercontinental Hotels, Trip Advisor, Delta Airlines, and Starwood Hotels. After being promoted to the East Regional Search Manager at Microsoft, Simon oversaw a team of search analysts that covered all major advertisers in the NY, Boston, and Atlanta regions.

Simon has written articles for WebProNews.com and PayPerClickSearchEngines.com and was a panel speaker at the first SES in China in 2006. Simon holds an MBA from Columbia Business School.

Amanda is Founder and Managing Director of Reform, an independent digital business consultancy with offices in London and New York.

Reform helps companies grow by helping them to understand what digital means, and how it connects customers with brands and content in a digital world. Digital is a disruptive model, a positive force for business change and growth. So Reform works with clients to transfer digital skills and best practices into client organisations - through auditing and modeling, management and practitioner training, planning workshops and organisational change. Reform's team of business architects has over ten years' unrivalled experience as digital marketing practitioners, business leaders and industry innovators who have worked in organisations such as Microsoft, Ebay, i-level, Google and Aegis. Our expert team of consultants work across an international portfolio of businesses, and across a wide variety of business sectors including Finance, Recruitment, Investment, Retail, Publishing, Education and Media.

Amanda is passionate about digital talent management, and has worked with industry bodies such as the IAB and the IPA to develop standardisation of digital planning and processes as digital continues to mature and to command more attention and investment from brands and businesses. Amanda is also an associate member of the International Academy of Digital Arts & Sciences (IADAS).

Liana "Li" Evans is the author of the book Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media and co-founder and CEO of LiBeck Integrated Marketing. She is an online marketing veteran with experience in search marketing and social media marketing. Her deep technical background and her public relations experience enable her to partner with clients for establishing successful online marketing campaigns that combine cross-channel tactics. Evans was the SEO and social media marketing architect for as QVC, Comcast (Fancast), and several other companies of various sizes. Her wealth of knowledge in dealing with large e-commerce and content sites gives her a wide perspective into what it takes to launch successful marketing campaigns in the online space.

Tracy Falke is Director of Content, Search, Social Media & Emerging Technology for Powershift Media Group. Her focus is on maximising client communication & marketing efforts across all digital channels. Never content with fluffy, feel good metrics, Tracy's no nonsense approach to social media focuses on helping organisations achieve core business objectives.

She's worked on everything from international advertising copy to full scale corporate social media strategies, and is particularly driven by:

• Building social media into a business' core operations (marketing, pr, corporate communication and social media, recruitment and sales)
• Integrating social media activity across departmental divides
• Using social media to drive cost savings in big business
• Developing Social media automation apps
• Augmented reality and emerging technologies
• And of course, cool and highly creative marketing campaigns

Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. He has written extensively about internet marketing for more than a decade and is the author of Advanced Google AdWords. The first advanced AdWords seminar leader, he works directly with Google to train companies on AdWords. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Brands he has worked with include Amazon, Yahoo!, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

Andrew Girdwood is responsible for a range of digital media techniques, options, and strategies across the bigmouthmedia’s largest clients. He has been with bigmouthmedia for nearly 10 years, working on high-profile search campaigns from the outset. Prior to bigmouthmedia, Girdwood ran his own sites, earning traffic with search and money through affiliate marketing. Andrew maintains many of these hobby sites to this day, ensuring that he is up to date with both grassroots budget SEO and enterprise-level corporate campaigns. He was listed among the Top 25 Most Influential People in performance marketing by Impact Radius in 2011.

Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.

Lars owns and manages his own specialist media consultancy, working exclusively with FTSE 100 companies. He is also a key partner in the UK-based social media agency ItsOpen.

In his past Lars worked as a Senior Consultant at Headshift, a recognised industry leader in social media engagement and social business consulting.

He started his web-career running a blogging consultancy start-up for 3 years, as well as advising web 2.0 start-ups as a freelancer for over 2 years.

He has also worked as a press officer for the Norwegian foreign service both in the US and the UK, as well as an ideas-developer for a major UK TV and radio production company.

Lars holds an MSc from the London School of Economics, as well as an MA from The Annenberg School for Communication, University of Southern California. His BA was earned at Goldsmiths College.

Sean Hargrave is a freelance journalist working mainly in the new media and technology space. He edited the Innovation section of The Sunday Times in the mid to late 90s having trained at Emap’s consumer magazine division. Since the closure of Innovation he has been freelancing for the Guardian’s media and technology sections as well as many supplements for The Times, Sunday Times and Daily Telegraph.

Sean has been a regular freelancer for New Media Age and Marketing Week for the past decade, covering digital strategies at household brand names as well as examining how technological advances and changes in the digital media industry impact marketers.

He is a Chelsea season ticket holder, junior football coach, terrible five-a-side footballer and struggling guitarist. He lives in the Oxfordshire countryside with his wife and three young children.

Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Engadget, Huffington Post, and Daily Finance. He has trained the AOL-UK teams on SEO best practices. In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries. Heseltine is a frequent speaker at conferences and teaches SEO at Georgetown University as part of the university's digital media management program.

Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1999.

Katy is a recognised authority in social communications. She speaks around the world at marketing and digital events, trains for the Institute of Direct Marketing and Chartered Institute of Marketing, and is an ambassador on IAB social media council and founding member of the CIPR social media panel.

Katy has spoken at many conferences including Marketing Week, Brand Summit and MediaPro. immediate future's experience spans a wide range of industries with clients including: Sony Europe, BT, Diageo, Epson Europe, HSBC , NSPCC, BBC, Cancer Research, Kinder Bueno, Ubisoft, Mirror Group, EMI, Hotel Chocolat, Sara Lee, bmibaby.

Bill Hunt is the president of Back Azimuth Consulting, which focuses on helping companies understand the voice of their customer by aggregating various digital signals into actionable insights and messages. Considered a thought leader on global search engine marketing and social media, Hunt has spoken at conferences in over 30 countries. He served as CEO of two of the largest global search marketing firms, Global Strategies and Outrider (both were acquired by WPP). He is the co-author of the best-selling book Search Engine Marketing, Inc., and writes a popular blog on search and social media marketing.

An internet marketing specialist, Ben co-founded Conversion Rate Experts after implementing almost every web marketing strategy, and concluding that conversion rate optimization is by far the biggest opportunity for most web businesses.

Dixon Jones became the marketing director of the world’s largest link analysis engine, Majestic SEO, in 2009. Majestic has transformed the SE industry by providing link intelligence on a scale previously unknown in the industry. Jones has been at the forefront of search marketing since 1999, when he set up the UK-based search marketing consultancy Receptional. He regularly presents at search conferences all over the world and has helped clients in all sectors—including UK newspapers and the international search engines themselves—to understand their search strategies. His consulting clients come from a wide variety of complex sectors, from travel to gambling.

As Head of Media at iCrossing Tom's motivation comes from developing world-class paid search and display campaigns that not only deliver results but that create sustainable competitive advantage and points of differentiation for his clients. Tom and his team of search experts offer consultancy and deliver accountable media campaigns across myriad sectors including retail, travel, finance and B2B.

Tom understands the need for robust reporting and processes in a discipline which involves literally billions of annual searches and tens of millions pounds worth of clients' marketing budgets. One of Tom's personal highlights while at iCrossing has been in getting clients to share his enthusiasm for reporting and the benefits of gaining insight through data by migrating clients onto iCrossing's bespoke campaign management and reporting platform, Merchantize.

Before joining iCrossing in October 2007, Tom worked as a Search Manager at Latitude where he set up the search team at their London office. He also won the Netimperative award for Best Search Campaign in 2007 for work with Totaljobs.

Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Metropolitan Magazine named him one of the “Top 40 entrepreneurs under the Age of 40” in 2006. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards.

Anne Kennedy founded Beyond Ink in 1997 to bring sound principles of marketing to online media. She has provided search engine marketing consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launched dotcoms Zillow, Avvo, JibJab, and AmericanTowns online. She covers fast-changing Internet trends, guest blogs for Microsoft, and speaks at marketing events worldwide on search marketing. She served as technical editor for When Search Meets Usability by noted author Shari Thurow. Kennedy is a founding member of the board of directors of Helium.com, an online community for writers that is revolutionizing how traditional media acquires content. She is also a founder of Jobr.net’s Self-Service SEO, a very low-cost subscription SaaS.

Brad Kleinman is an engineer, an educator, and an entrepreneur. He is highly passionate about educational training, and over the past several years has run national conferences, workshops and webinars for a number of community colleges, four-year institutions, chambers of commerce and small business development centers. As a Certified eMarketer, Mr. Kleinman runs more than 12 webinars a month, on topics such as social media, Facebook, LinkedIn, Twitter, Google Analytics, and more. Measuring success has always been a critical component of Brad's training, and he has been able to achieve a 95% approval rating from hundreds of participants that have taken his programs.

A savvy digital native with roots in the dotcom boom and a successful company exit under his belt, Guy Levine runs Return On Digital, a leading digital marketing agency that specializes in driving more website visitors and converting them into new sales, leads, or enquiries. This is done through expert use of social media, SEO, paid search campaigns, and affiliate marketing. Levine consults on digital strategy and is a regular speaker at conferences including SES, SMX, and Conversion Conference.

Judith Lewis was one of the judges for the inaugural UK Search Awards and is the coordinator for London Girl Geek Dinners. She is a specialist online marketer, with skills in SEO, PPC, social media marketing, and other digital marketing techniques. Her clients include Google, Amadeus, and Mimecast. Working in search and online marketing since 1996, she has extensive experience in performing hands-on SEO from keyword research through to content development and link building. She has also worked extensively in social media strategies and PPC campaign creation and management. Prior to joining Beyond in April 2010, Lewis worked at i-level after working in-house across a variety of sectors including retail/e-commerce, high-tech, and publishing.

Mark Lister is Managing Director of Imano, a full service digital design agency with a unique specialisation in making beautiful and useful applications for iPhone and iPad for global brands like ABInBev, Conde Nast and Ray-Ban.

Before joining Imano, Mark was Operations Director at Concise, an agency specialising in on-screen design, animation and video for product launches, financial roadshows and conferences around the world.

John Marshall is Market Motive's CTO and visionary for curriculum, teaching, and technical strategy. Previously, John was the founder and CEO of ClickTracks, inventor of the patented "overlay report," and was instrumental in introducing ad hoc segmentation technology into the web analytics market. John is a Netscape alumnus and a seasoned technologist, with roots in programming high-speed algorithms and statistical analysis. As an entrepreneur, John led ClickTracks through five years of consecutive growth until acquisition by Lyris Inc. John brings an excellent track record of teaching to Market Motive and regularly speaks on the topics of web analytics, conversion techniques, and marketing.

Ken McGaffin is Chief Marketing Officer at Wordtracker and is the brains behind Wordtracker's new Link Builder tool. Ken presents a popular weekly webinar on link building, has written numerous articles and two books on the subject - "Wordtracker Masterclass: Link Building" and "The Link Publicity Book".

Prior to Wordtracker, he created and delivered workshops and presentations on online marketing for companies such as Rapp Collins in New York, 3M, BBC, Econsultancy.com, British Interactive Multimedia Association, Specialized Information Publishers Association as well as SES in London and Stockholm.

Matt McGowan joined Incisive Media in 2006 and is responsible for the North American business in addition to overseeing all marketing, sales, editorial, and operations for ClickZ.com, ClickZ.asia, SearchEngineWatch.com, and the multinational SES Conference and Expo series. Prior to joining Incisive, he was VP at PropertyRoom.com, where he oversaw all sales, marketing, and operations for the US-based auction services company. Earlier in his career in San Francisco, McGowan developed a go-to-market online strategy for the multinational publishing house Pearson Plc.; before that, he worked on the institutional desk for Schwab Capital Markets and Trading, a division of Charles Schwab Inc., in New York and San Francisco.

In 2006 Paul Mead joined Lord Bell's Chime Communications with a remit to organically build a specialist search business for the group. In the next three years innovations included fusions of PR and search with Bell Pottinger, the first search marketing offering from a creative agency and a proprietary search technology platform in SEO and PPC.

As founder of VCCP Search and Bell Pottinger Search Relations Paul and his team help clients ranging from international governments to major brands such as MTV, Cheapflights, Virgin Money and Coca Cola to exploit the full potential of the search channel for driving response, building brands and managing reputations.

Paul also is an active speaker and commentator on search and digital issues and a member of the IPA Search Group and the IAB Search Council.

Paddy is an SEO Consultant for Distilled, working in their London office. Previously he lived in Birmingham and worked for a small agency specialising in eCommerce SEO. Before that he studied Law at Coventry University where he spent more time learning about making money online with Adsense and affiliate marketing than the law! This led to his interest in online marketing and since then he has run SEO and PPC campaigns for a number of Ecommerce websites across the UK.

Outside the office Paddy loves playing sports including football, tennis and golf. He has recently learnt to snowboard which means he now has a more exciting way to injure himself other than football. He also plays the electric guitar (badly) and once played in a band before it disbanded after two gigs!

Jens Münch has been with Google for 4 years and is currently the lead for Google Shopping UK. His responsibilities also include new initiatives for multi-channel retailers in EMEA such as Google Local Shopping. Jens is particularly interested in the challenge posed to traditional retail by the confluence of Mobile, Local & Social and has a business relationship with most well-known UK & EMEA retailers. Prior to retail he worked for 2 years in online marketing after spending 3 years as a photographer and consultant in the Middle East.

Gillian Muessig is the President and Co-Founder of SEOmoz, the world's leading provider of SEO management applications. SEOmoz serves a community of nearly 300,000 search marketers around the world. More than 50,000 SEOs are actively engaged with the daily SEOmoz blog.

Known as SEOmom throughout the industry, Gillian is known to have her hand on the pulse of trends in the Search Marketing profession and has provided keynotes and sessions for conferences and seminars, including: SMX, A4UExpo, International Search Conference, OMS, IMC Stockholm, TiE, Champion Group, World Brand Congress, SearchLabs, Affiliate Convention, PubCon, and others.

Gillian's radio program, CEO Coach, airs on Mondays at 10AM Pacific time, covering entrepreneurial issues from funding and finance to staffing, marketing, pricing models, and brand development.

John Myers joined Yahoo! after 12 years on the search and digital marketing agency side. He leads the search and display account management teams and is one of the key personnel responsible for the delivery of the Search Alliance with Microsoft and the rollout across the UK and European markets. Myers is recognized for his unparalleled experience within the search marketing arena in the UK and European marketplace. Heavily involved in the global search community, he is a regular speaker and moderator at digital conferences worldwide and contributes to the digital marketing press, both on and offline. Through the years, he has written several white papers and best practice guides and has been a leading figure in organizations such as SEMPO, IPA, and IAB.

Lisa Myers has extensive experience in marketing and search. She is a regular contributor to the online marketing press both on and offline and has authored several best-practise SEO whitepapers and guides. An active blogger in the SEO and social media community, she is the founder of the international SEO blog SEO-Chicks.com; she is also a co-founder of the International Search & Social Blog Stateofsearch.com. Myers has won a row of prestigious awards including “Search Personality of the Year” at the UK Search Awards 2011 and “Best Use of Technology by Under 30 Year Old Woman” at the Blackberry Women & Technology 2008 Awards. In 2009, she made Management Today’s prestigious “35 Women Under 35” list of high achievers, which was also published by The Times (London). Her agency also won "Best SEO Campaign" at the UIK Search Awards 2011.

David Naylor (commonly known as DaveN) owns Bronco Internet, a successful web development and SEO agency. He considered one of the best SEOs in the world, with a proven track record in the most competitive markets. His driving force is the belief that there is no point having a site if it doesn’t rank number one. His dedication to giving clients great ROI has lead to the constant development of new optimisation techniques and the ability to see algorithmic changes before most other SEOs. His blog attracts a worldwide audience and is well known for its down-to-earth, informative approach on all SEO issues.

Magnus Nilsson is Search Marketing Director at Banner Corporation, a London based full-service agency. Here he helps blue chip clients plan and execute integrated search strategies in the EMEA and beyond. While spending the last ten years working his way across the world, Magnus has worked in most aspects of digital from publishing to development and marketing. Recent speaking engagements include SMX Advanced, A4U Expo and SEM Konferansen in Norway.

Ciarán started working online when he got a job in a Sydney internet cafe in 1999. Upon returning to the UK he initially worked in digital publishing, including at RBI where he was a founder member of the company's first ever search marketing team, driving excellence & education across the business, including setting up a training programme for all of RBI's editorial teams.

He moved agency side in April 2007, going to Altogether, the digital arm of Engine Group where he lead the award winning department providing SEO, PPC, affiliate & social media marketing.

In 2009 he moved to Mindshare, initially as the first Head of Social Media, and worked with clients such as Nike, Unilever, Rolex & HSBC. In September 2010 Ciaran moved to Dublin as the first Head of Digital for Mindshare Ireland, and continues to hold a global position as Director of Emerging Media, working closely with global digital providers including Google, Facebook & Twitter.

Lee Odden is the CEO of TopRank Online Marketing, a digital marketing and public relations firm specializing in strategic Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Northwest Airlines, PRWeb, and the national PRSA. He is one of 25 experts featured in the book Online Marketing Heroes, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He contributes to top industry publications such as Mashable, iMedia Connection, and MediaPost, conducts seminars for companies, and regularly presents at industry conferences.

London-based web developer and creative technologist Howard Ogden founded augmentreality.co.uk as a new venture in August last year. His company has created some of the most interesting 3D experiences for the Layar Reality Browser. Previously, Howard specialised in web start-ups in the travel space.

Steve Page founded Mobile Commerce in 1999. The company expanded beyond the UK and started providing monetised search to the US market in June 2009.

Alan Perkins co-founded SilverDisc Limited in 1993, and manages both organic SEO and paid-placement PPC strategies. He has been working in the electronic marketing industry since 1990 and in search marketing since 1995. Specializing in dynamic sites, he has written numerous articles and has provided consultancy to clients over many years. In addition, he has developed a number of worldwide patents in search engine technology. Perkins has been a regular speaker at SES since 2001, consistently achieving four-star-rated sessions. He is also an administrator at the High Rankings Forum. An industry-leading advocate of best practices in search marketing, he has worked directly with search engines and contributed to several search engine guidelines.

Mark Richardson is the Yahoo! Search Alliance lead for Microsoft in the UK, managing the integration and long term partnership between the respective companies. He joined Microsoft in 2005 with the launch of adCenter managing the Premium service team as Head of Search Account services and prior to Microsoft spent time at Overture/Yahoo managing as an Account Director and at ITV sales.

Erica Schmidt is responsible for helping iProspect search engine marketing firms across 28 markets in 22 countries increase their revenues from search engine marketing, and she assists Aegis Media (parent company of iProspect) in launching iProspect-branded SEM practices either through organic growth or acquisitions. Erica Schmidt is also the Dean of iProspect University, a training program for SEO, Paid Search and operational best practices and has trained nearly 400 staff. An iProspect veteran of 9 years, Schmidt was client services director at iProspect in Boston overseeing a number of client-facing search teams; she focused on delivering superior strategies and proactive account management to clients. A polished speaker, Schmidt has presented at various conferences around the globe, including Search Engine Strategies. She has also authored articles for industry publications, including Search Cowboys, Pharmaceutical Executive Magazine and Direct Magazine.

Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP’s strategy to harness the power of the channel to drive efficiency in lead generation across SAP’s ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP’s primary Facebook page and the deployment of “AddThis” across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google’s B2B Technology Council. He writes a monthly SEO column for ClickZ.

Mikkel deMib Svendsen is a long-term moderator at Search Engine Forums, where he established and managed the two forums, "Dynamic pages, frames and stuff" and "Non-English Search Engines." He is known as the resident authority on advanced problems with frames, dynamic pages, Flash, and cloaking. He has years of experience with search engines and SEO, having served as manager of the largest Scandinavian search engine and as VP of product development at Ankiro, Denmark's leading search product company. He also regularly services a number of Europe's major portals and search engines as a consultant in search-related projects. He served as co-chair of Search Engine Strategies Copenhagen 2001.

Paul Szymanski began his career in search engine marketing at VMC Consulting, working with Microsoft to help manage the structure and optimization of their client's accounts. Moving to Outrider North America LLC, working in Mindshare's NY office, he began serving clients in the telecom and electronics sectors, building accounts from scratch and interfacing with clients on a daily basis. He is currently the Search Engine Marketing Manager for Sony Music Entertainment's Direct To Consumer group, supporting high end exclusive artist bundles and products. He graduated from the University Of Rochester with a BA in Mathematics and Studio Arts.

Ralph Tegtmeier graduated as master of arts from the University of Bonn, Germany, in 1981. He has gained website development and web marketing experience since the fall of 1994. He is the co-founder and principal of fantomaster.com GmbH (Belgium), a company specializing in webmaster software development, industrial-strength cloaking, and search engine positioning services.

Bas van den Beld is a Web/search strategist, international search specialist, trainer, and well-respected blogger. Bas is well informed about what's going on in the world of Internet and search marketing worldwide and especially Europe.

Bas is the owner of Stateofsearch.com. He is also the owner of NetTraject, a Dutch company that advises on international search matters and provides training in search engine marketing and social marketing and is founder of Searchcowboys.com. Bas is a regular contributor to leading websites like Searchenginewatch and Searchengineland.

Bas is also a regular speaker on different marketing and search events. He has spoken many times before on SES, A4Uexpo, International Search Summit, SASCON, SMX, CAC, Domainfest (keynote this year) and other smaller events.

He's also host of several podcasts, including a weekly show on a WebmasterRadio.FM. Bas also publishes on his personal blog, www.basvandenbeld.com.

Chee Ho Wan has worked at the head of search, and head of online at Gumtree.com and Opodo.co.uk. He splits his time between Forward3D and Awesome Links. His expertise is SEO for large publishing or e-commerce websites.

Grant Whiteside, one of the original founders of Ambergreen, has immersed himself in search since its inception in the late nineties. A pioneer of organic and paid search techniques, Grant understands that search does not work in a vacuum and is inextricably linked to offline, more so than ever before.

Over the years he has overseen strategies for many government departments and some of the largest players in Retail, Travel, Automotive, Publishing and Gambling sectors. Grant oversees the technical team at Ambergreen, introducing new opportunities to clients and ensuring maximum visibility ahead of the competition in the most globally competitive markets.

Matthew graduated from Bristol in 2001 and after travelling through Asia opted out of the corporate .com world and incorporated Existem, of which he remains Managing Director.

Matthew has built a strong team of talented developers, designers and marketing professionals based at the Paintworks in Bristol who wireframe, develop and monetise consumer focussed websites utilising the many corners of Affiliate Marketing including Paid Search, Organic SEO, Social Media, Voucher Codes, Cashback and Data Feeds.

In mid 2006, of the back of affiliates4u Matthew launched a4uexpo an Affiliate Marketing conference based in London and Munich. June 2008 saw the birth of Existem Events Ltd, coinciding with the launch of a new black tie affiliate marketing awards ceremony held annually at Grosvenor House, Park Lane. He is also a judge for the prestigious New Media Age Awards.

Matthew continues to diversify as an entrepreneur and also invests in start-ups and joint ventures on a national and global scale. Recent investments include Invitation Digital, the founders of vouchercloud the UK's leading Mobile Voucher application with excess of 1.2 Million downloads where he serves as a Non-Exec Director.

James Yancey serves as Managing Director of SearchIgnite Europe, where he leads the company's UK and European operations.

James has spent the majority of his career focusing on search and digital strategies for many of the World's major brands. Prior to SearchIgnite, he served as a Managing Director of digital agency 360i in the USA where he managed several senior agency relationships with the company's top clients and oversaw a large team of digital marketing specialists. Before that, James served as a Director for search agency iCrossing in New York and has helped launch several Internet start-up companies.

As Head of SEO for a number of high profile UK organizations, Peter has been involved in a hands on, strategic and commercial perspective for a number of them and has worked alongside some of the best minds in the industry. Further to this he has been been involved in the organisation of a number of UK based search marketing conferences such as the Manchester SEO mini conferences and blog for the likes of Marketing Pilgrim , State of Search and Search News Central.